BA (Hons) Marketing – Full-time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps

  • General
  • BA (Hons) in Marketing

    CAO Code: DB531

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    Overview

    Marketing is an exciting, vibrant and dynamic area impacting on all our lives. From the major global brands to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes marketing a particularly attractive career path, giving ambitious individuals an opportunity to face up to the challenge posed by an increasingly competitive marketplace. The BA (Hons) in Marketing and associated streams aim to develop student understanding of current marketing principles in both business and non-profit contexts, together with their applications in marketing practice. This course is designed to meet the needs of tomorrow's marketing professional and the range of skills fostered will enable students to take advantage of opportunities to progress in a career in marketing management or a range of sub-disciplines including marketing, research, account planning or customer service.

  • Digital Media
  • BA (Hons) in Marketing with Digital Media

    CAO Code: DB518

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    Overview

    This stream was developed in close discussion with practitioners from the communications and marketing industry and is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital media skills in an ever changing business environment.

  • DigitalMedia & Cloud
  • ​BA (Hons) Marketing - Digital Media and Cloud Computing

    CAO Code: DB525

    DBS Digital Media Cloud Computing

    Overview

    The BA (Hons) in Marketing with Digital Media and Cloud Computing is a specialised and innovative programme, which has been created to meet the needs of learners who seek to develop their knowledge and appreciation of concepts and frameworks of marketing with digital media at BA level. The programme is academically challenging and the course features a range of Marketing with Digital Media and Cloud Computing subjects in which learners will be exposed to the latest cutting edge ideas, techniques and marketing frameworks through the analysis of industry best practice.

    The BA (Hons) in Marketing with Digital Media and Cloud Computing is aimed towards   students interested in building a career in Marketing with Marketing and Cloud Computing within a technological skill base. Industry research indicates that there is an increasing demand from companies in this area and this degree provides these capabilities. The programme will develop in learners both knowledge and practical experience of Marketing with Digital Media and Cloud Computing concepts. This programme, therefore, represents a rare opportunity for learners to shape their career paths in this exciting arena.

  • Event Management
  • BA (Hons) in Marketing with Event Management

    CAO Code: DB51​7

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    Overview

    Event management professionals are widely seen as important to the development and success of Irish business and the tourism industry. This stream will provide graduates with a blend of knowledge and skills to equip them for employment in positions in marketing and/or event management, or will alternatively enable them to proceed to postgraduate study. The central focus of the programme is on specialist marketing and event management subjects. The programme also features a number of relevant business subjects, which extend the field of study to the broader business environment within which the event management and marketing functions are positioned.

Categories:
  • International
  • Marketing & Event Management
  • Full-time Degrees/ Certificates
  • Full-Time
  • Business & Management
  • 8

Course overview

COURSE OVERVIEW 201​7

Awarding Body: 
Quality & Qualifications Ireland (QQI) 
QQI AWARD LOGO (1)
Award: Honours Bachelor Degree
NFQ Level:
 level 8
Award Title: 
BA (Hons) in Marketing
Award Type: Major
Duration: 3 Years
CAO Code: DB517, 
DB518, DB525, 
DB531

Contact Us

We are now accepting applications for programmes taking place in 2017. Contact our Admissions Team for further information.

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm