Marketing and Event Management

Key Features of the BA (Hons) Marketing

• Incorporates a balanced mix of specialised marketing modules and business management modules geared towards the needs of marketing personnel operating in a dynamic national or international environment

• Provides a platform for further study at masters or professional levels in the marketing arena

• Aims to prepare students for employment in a variety of marketing disciplines including customer service, product and brand management, advertising and service management

The programme deals comprehensively with modern marketing theory and practice and aims to provide students with the range of knowledge and abilities required to initiate or develop a career in marketing. The course also aims to create an environment that promotes the personal and intellectual development of students and provides a platform for further study at masters or professional levels in the marketing arena.

Aims & Objectives

The programme is designed to prepare students for employment in a variety of marketing disciplines, including customer service, product/brand management, research management, customer communication, channel management and strategic management.

On completion of this programme, students will have the ability to:

• Demonstrate a strong knowledge and understanding of marketing and sales concepts and issues

• Understand and apply key marketing models and theories to relevant business environments

• Display a methodical approach to analysis, problem-solving and decision making, particularly in a marketing context

• Display and use transferable personal skills in a variety of business contexts

• Proceed in a highly competent manner to postgraduate study or professional studies.

Programme Structure

Level 1 is a foundation level, which is common to many of the College’s undergraduate degree programmes. The foundation level provides knowledge in the primary business disciplines, as well as developing the broad cognitive skills of students.

Levels 2 and 3 of the programme both feature a strong core of four marketing and managerial modules complemented by one further elective module chosen from an appropriate range of options at both levels. A key focus on this programme is on application, thus enabling lecturers to use innovative and current modern teaching techniques.

Assessment

Student assessment will be based on a combination of continuous assessment and end of year examinations. Continuous assessment will include essay writing, case studies, presentations, literature reviews and projects, and students will be required to work individually as well as in groups. End of year examinations are typically held in late April/early May. Level 1 subjects may also include an in-class assessment usually held in December.

Career Opportunities

The programme is designed to equip graduates to be able to take up positions requiring
specific marketing knowledge and skills in areas such as:

• Service Management
• Marketing Management
• Advertising Management
• Branding
• Customer Service Management.

Other positions where knowledge of marketing represents a significant competitive advantage such as sales management, new business development and customer relationship management have been attained by graduates.

Programme Content

This Course comprises of 3 levels.  Students should complete this course in 4 years part-time.  Students attend lectures 2 evenings per week on average.

 Note: Students should select 1 elective at level 2 & 3