News & Events

DBS Marketing students participated in a project which saw groups compete with each other to address and provide innovative marketing solutions to marketing challenges faced by real companies. The companies involved in turn gave feedback on the value of the students’ ideas to their businesses. Some of the recommendations outlined in the projects have since been put forward for application to their marketing strategies going forward including the development of a recycling iPhone ‘app’ for Repak who fund packaging recycling. A number of the students involved also secured internships as a result of their hard work and ideas.