BA (Hons) Marketing with Event Management
Event management professionals are widely seen as important to the development and success of Irish business and the tourism industry. This programme will provide graduates with a blend of knowledge and skills to equip them for employment in positions in marketing and/or event management, or will alternatively enable them to proceed to postgraduate study. The central focus of the programme is on specialist marketing and event management subjects. The programme also features a number of relevant business subjects, which extend the field of study to the broader business environment within which the event management and marketing functions are positioned. Structure and Content The programme features a unique range of mandatory marketing and event management subjects. Students on this programme will receive a wide-ranging knowledge of the most essential marketing concepts and practices combined with knowledge of all significant areas of event management. Specialist events sector subjects provide knowledge and critical understanding of current thinking and practice across a range of events related areas. As the course progresses, students learn to apply the various methods and techniques they have studied. They also learn to develop pragmatic solutions to real problems and how to effectively communicate information, ideas, complex problems and solutions to a range of audiences. Year 1 Six mandatory subjects provide a solid grounding in the essential business disciplines combined with an introduction to marketing. Year 2 Student knowledge in the key marketing areas is further developed in the areas of marketing practice and research while students commence their study of specialised event management topics. Year 3At the final year, general business knowledge is developed with a focus on policy and strategy. Knowledge and competence in targeted areas of both marketing and event management are developed in areas such as Managing Events Risk, Events Operations and Services Event Marketing. Career Opportunities Graduates from this programme will have strong business knowledge and competence in an event management context and will be highly employable. They can expect to have a wide range of opportunities and should easily find suitable employment in the broad field of event management across a range of both public and private sector organisations such as central government departments, international hotel groups, incentive travel organisations and professional conference organisers. Transfer Students Students holding a relevant certificate, ordinary degree or other relevant qualifications may qualify for entry to the second or third year of the degree programme. Teaching and Assessment The BA (Hons) Marketing with Event Management is taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times. Assessed work will consist of traditional end-of-year examinations plus a significant element of continuous assessment based on coursework. Such coursework may involve research-based reports, case studies, essays, or practical assignments. Programme Content | Year 1 | Core - Business Organisation
- Business Maths & Research Techniques
- Communications & Personal Development
- Economics
- Information & Communication Technology
- Introduction to Marketing
| | Year 2 | Core - Selling & Sales Management
- The Special Events Environment
- Event Planning
- Management
- Marketing Communications
| | Year 3 | Core - International Marketing
- Events Operations
- Business Strategy
- Services Event Marketing
- Event Risk Management
| Learner protection for this programme is provided in accordance with Section 43 of the Qualifications (Education and Training ) Act 1999.
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