Marketing and Event Management

BA (Hons) Business Management (Marketing)

The overall aim of the BA (Hons) Business Management (Marketing) is to provide students with an integrated, balanced a flexible business & personal skills required to establish them in their subsequent careers.

The overall programme objectives are:

• To provide students with a knowledge and understanding of the fundamentals of business and the principles of subjects relating to many aspects of business
• To develop and nurture in students a methodical approach to analysis, problem solving and decision making
• To provide opportunities for personal development
• To provide an appropriate underpinning for entering the labour market or the pursuit of further studies

On completion of the programme students should be able to:

• Understand a range of business functions and the multi-disciplinary nature of business
• Apply appropriate academic theories and concepts to a range of business and management issues
• Demonstrate a range of skills required by managers
• Understand the influence of the international context of business and management
• Demonstrate a foundation in the core areas of marketing that affect the functioning of a commercial environment
• Demonstrate an understanding of current marketing principles, together with their applications in marketing practice
• Develop their learning skills to meet the demands of postgraduate study

Structure and Content

This three-year degree aims to give students a strong base of business knowledge combined with a solid grounding in marketing.

Year 1

Six mandatory subjects provide foundation knowledge in core business areas and disciplines. 

Year 2

Further develops students knowledge in key business disciplines, including Business Economics and Management, while students are introduces to specialist legal areas of Marketing Communications and Marketing Research.

Year 3

At final year, the business focus is on Business Strategy, International Business and Human Resource Management while further specialist marketing knowledge is developed in areas such as Consumer Analysis, Marketing Strategy and Services Marketing.

Career Opportunities

The structure and content of this programme enables students to progress to a career where a sound knowledge of relevant business and marketing principles is definite asset. For example, many large organisations have marketing departments, where comprehensive business knowledge augmented by a solid foundation in marketing is required.

The programme will also suitably equip graduates who wish to advance their studies in more specialised areas of business and marketing.

Teaching and Assessment

The BA (Hons) in Business Management (Marketing) is taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times. Assessed work will consist of traditional end-year examinations plus a significant element of continuous assessment based on coursework. Such coursework may involve research-based reports, case studies, essays, or practical assignments.

Programme Content