BA (Hons) Marketing - Part-time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps

  • General
  • ​BA (Hons) in Marketing

    Overview

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    The BA (Hons) Marketing degree programme incorporates a balanced mix of specialised marketing modules and business / management modules geared towards the needs of marketing personnel operating in a dynamic national or international environment.

    The programme deals comprehensively with modern marketing theory and practice and aims to provide students with the range of knowledge and abilities required to initiate or develop a career in marketing. The programme also aims to create an environment that promotes the personal and intellectual development of students and provides a platform for further study at masters or professional levels in the marketing arena.

    Aims and Objectives

    On completion of this programme, students should have acquired the skills to:

    • Demonstrate a strong knowledge and understanding of marketing and sales concepts and issues

    •Understand and apply ​key marketing models and theories to relevant business environments

    •Display a methodical approach to analysis, problem-solving and decision making, particularly in a marketing context

    •Display and use transferable personal skills in a variety of business contexts

    •Proceed in a highly competent manner to postgraduate or professional studies

  • Event Management
  • BA (Hons) in Marketing - Event Management 

    Overview

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    The BA (Hons) in Marketing (Event Management) degree programme incorporates a balanced mix of specialised marketing and event management modules geared towards the needs of marketing personnel operating in a dynamic national or international environment. The programme deals comprehensively with modern marketing and event management theory and practice.

    Aims and Objectives

    The programme is designed to prepare students for employment in a variety of marketing and event management disciplines, including customer service, product/brand management, research management, stakeholder communication, event planning, risk management and strategic management.

  • Digital Media
  • BA (Hons) in Marketing - Digital Media

    Overview

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    The BA (Hons) in Marketing (Digital Media) has been developed in close discussion with practitioners from the communications and marketing industry. This degree is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital media skills in an ever changing business environment.

    Aims & Objectives

    On completion of this programme, students should have:

    • Gained a strong understanding of marketing concepts and issues

    •The ability to evaluate the components of marketing with digital media and competently integrate ideas and theories

    •The communication and management skills required to successfully work within digital media projects & have gained the ability to function effectively as an individual and in project teams

    •An appreciation of the rapidly evolving marketing with digital media industry by developing their life-long learning skills

    •An understanding of the changing face of marketing and digital media, in relation to the use and development of technology, and its impact amongst organisations and on society.

  • Digital Media and Cloud Computing
  • BA (Hons) Marketing - Digital Media and Cloud Computing

    Overview

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    The BA (Hons) in Marketing (Digital Media and Cloud Computing) is a specialised and innovative programme, which has been created to meet the needs of learners who seek to develop their knowledge and appreciation of concepts and frameworks of marketing with digital media at BA level. The programme is academically challenging and the course features a range of Marketing with Digital Media and Cloud Computing subjects in which learners will be exposed to the latest cutting edge ideas, techniques and marketing frameworks through the analysis of industry best practice. The BA (Hons) in Marketing (Digital Media and Cloud Computing) is aimed towards students interested in building a career in Marketing with Digital Media and Cloud Computing within a technological skill base. Industry research indicates that there is an increasing demand from companies in this area and this degree provides these capabilities. The programme will develop in learners both knowledge and practical experience of Marketing with Digital Media and Cloud Computing concepts. This programme, therefore, represents a rare opportunity for learners to shape their career paths in this exciting arena.

    Key Features of the Programme

    • The programme will inform learners understanding of the industry and help them gain the skills needed to secure exciting Marketing with Digital Media roles with leading brands and agencies around the world

    • Cloud Computing incorporated into the programme will assist learners in adapting their skills in a dynamic Digital Marketing environment

    • The programme format will allow for a stimulating learning environment bringing together a faculty of experts and leaders in Marketing with Digital Media and Cloud Computing

    • Each year of study is intended to expand the learner’s knowledge and understanding of Marketing with Digital Media and Cloud Computing.

    Aims & Objectives

    On completion of the programme students should have acquired the skills to:

    • Evaluate the components of Marketing with Digital Media and competently integrate complex ideas and theories.

    • Demonstrate knowledge and application of Cloud Computing in Marketing within a Digital Media environment.

    • Demonstrate skills and competencies in building applications and the use of Cloud Platforms to deploy them in the Cloud.

    • Be able to communicate and manage skills required to successfully work within projects & have gained the ability to function effectively as an individual and in project teams.

    • Have an appreciation of the rapidly evolving Marketing with Digital Media industry by developing their life-long learning skills. Have an understanding of the changing face of Marketing with Digital Media and Cloud Computing in relation to both acceleration in the use and development of technology, and its impact amongst organisations and on society.

Categories:
  • Marketing & Event Management
  • Business & Management
  • 8
  • Part-Time
  • Evening Degrees

Course overview

COURSE OVERVIEW 201​8

Awarding Body:
 
Quality & Qualifications Ireland (QQI)
QQI AWARD LOGO (1)
Award: Honours Bachelor Degree
NFQ Level: 
Level 8 
Award Title: 
BA (Hons) in Marketing
Award Type: Major
Duration:
4 years (2 evenings per week)

Contact Us

We are now accepting applications for programmes taking place in 2018. Contact our Admissions Team for further information.

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm