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BA (Hons) Marketing - Part-time

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  • Event Management

    • BA (Hons) in Marketing - Event Management 

    Event Management


    Overview

     

    The BA (Hons) in Marketing (Event Management) degree programme incorporates a balanced mix of specialised marketing and event management modules geared towards the needs of marketing personnel operating in a dynamic national or international environment. The programme deals comprehensively with modern marketing and event management theory and practice.

    Aims and Objectives

    The programme is designed to prepare students for employment in a variety of marketing and event management disciplines, including customer service, product/brand management, research management, stakeholder communication, event planning, risk management and strategic management.

    Delivery

    All classes will be delivered online.


    Entry Requirements 

    The minimum entry requirements for the BA (Hons) in Marketing are:

    • Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
    • FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
    • A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
    • BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
    • For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

    Mature

    All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).

     
  • Digital Media

    • BA (Hons) in Marketing - Digital Media

    Overview

    laptop image

    The BA (Hons) in Marketing (Digital Media) has been developed in close discussion with practitioners from the communications and marketing industry. This degree is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital media skills in an ever changing business environment.

    Aims & Objectives

    On completion of this programme, students should have:

    • Gained a strong understanding of marketing concepts and issues

    •The ability to evaluate the components of marketing with digital media and competently integrate ideas and theories

    •The communication and management skills required to successfully work within digital media projects & have gained the ability to function effectively as an individual and in project teams

    •An appreciation of the rapidly evolving marketing with digital media industry by developing their life-long learning skills

    •An understanding of the changing face of marketing and digital media, in relation to the use and development of technology, and its impact amongst organisations and on society.

    Delivery

    All classes will be delivered online.


    Entry Requirements

    The minimum entry requirements for the BA (Hons) in Marketing are:

    • Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
    • FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
    • A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
    • BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
    • For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

    Mature

    All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).

     
  • Digital Media and Cloud Computing

    • BA (Hons) Marketing - Digital Media and Cloud Computing

    Overview

    stock-photo-close-up-of-man-using-laptop-with-cup-of-coffee-in-cafe-97119431

    The BA (Hons) in Marketing (Digital Media and Cloud Computing) is a specialised and innovative programme, which has been created to meet the needs of learners who seek to develop their knowledge and appreciation of concepts and frameworks of marketing with digital media at BA level. The programme is academically challenging and the course features a range of Marketing with Digital Media and Cloud Computing subjects in which learners will be exposed to the latest cutting edge ideas, techniques and marketing frameworks through the analysis of industry best practice. The BA (Hons) in Marketing (Digital Media and Cloud Computing) is aimed towards students interested in building a career in Marketing with Digital Media and Cloud Computing within a technological skill base. Industry research indicates that there is an increasing demand from companies in this area and this degree provides these capabilities. The programme will develop in learners both knowledge and practical experience of Marketing with Digital Media and Cloud Computing concepts. This programme, therefore, represents a rare opportunity for learners to shape their career paths in this exciting arena.

    Key Features of the Programme

    • The programme will inform learners understanding of the industry and help them gain the skills needed to secure exciting Marketing with Digital Media roles with leading brands and agencies around the world

    • Cloud Computing incorporated into the programme will assist learners in adapting their skills in a dynamic Digital Marketing environment

    • The programme format will allow for a stimulating learning environment bringing together a faculty of experts and leaders in Marketing with Digital Media and Cloud Computing

    • Each year of study is intended to expand the learner’s knowledge and understanding of Marketing with Digital Media and Cloud Computing.

    Aims & Objectives

    On completion of the programme students should have acquired the skills to:

    • Evaluate the components of Marketing with Digital Media and competently integrate complex ideas and theories.

    • Demonstrate knowledge and application of Cloud Computing in Marketing within a Digital Media environment.

    • Demonstrate skills and competencies in building applications and the use of Cloud Platforms to deploy them in the Cloud.

    • Be able to communicate and manage skills required to successfully work within projects & have gained the ability to function effectively as an individual and in project teams.

    • Have an appreciation of the rapidly evolving Marketing with Digital Media industry by developing their life-long learning skills. Have an understanding of the changing face of Marketing with Digital Media and Cloud Computing in relation to both acceleration in the use and development of technology, and its impact amongst organisations and on society.

    Delivery

    All classes will be delivered online.

    Entry Requirements

    The minimum entry requirements for the BA (Hons) in Marketing are:

    • Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
    • FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
    • A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
    • BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
    • For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

    Mature

    All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).

     
  • General

    • BA (Hons) in Marketing

    Marketing


    Overview

     

    The BA (Hons) Marketing degree programme incorporates a balanced mix of specialised marketing modules and business / management modules geared towards the needs of marketing personnel operating in a dynamic national or international environment.

    The programme deals comprehensively with modern marketing theory and practice and aims to provide students with the range of knowledge and abilities required to initiate or develop a career in marketing. The programme also aims to create an environment that promotes the personal and intellectual development of students and provides a platform for further study at masters or professional levels in the marketing arena.

    Aims and Objectives

    On completion of this programme, students should have acquired the skills to:

    • Demonstrate a strong knowledge and understanding of marketing and sales concepts and issues

    •Understand and apply key marketing models and theories to relevant business environments

    •Display a methodical approach to analysis, problem-solving and decision making, particularly in a marketing context

    •Display and use transferable personal skills in a variety of business contexts

    •Proceed in a highly competent manner to postgraduate or professional studies

    Delivery

    All classes will be delivered online.


    Entry Requirements

    The minimum entry requirements for the BA (Hons) in Marketing are:

    • Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
    • FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
    • A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
    • BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
    • For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

    Mature

    All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).

     

    Student Testimonial

    "I choose DBS because it has been recommended  by many of my friends. The reviews online were great and I thought a smaller private institution would have been better for a foreign like me.

    I choose to study business and marketing because these are the matter that I would love to pursue my career on. The programmes were efficient and lecturers very experienced. I've enjoyed the variety of courses available and the flexibility given to all students in regards  of assignment.          

    The college has a great atmosphere and the courses are greatly organised. I would suggest to be open and get yourself out there. I would have loved to be more involved in my first year, but thankfully I recovered in the next years and I must say I have no regrets. I was a student ambassador and it was a great programme. Mentoring new students was inspiring and I did my best to make them feel home. I won student ambassador of the year.        

    If you feel lonely, book your spot for an outdoor experience with the society team. You will always be welcome. I had  5 mazing years at DBS. I was cozy and felt like home.         

    My qualification has already been useful and I will surely think to keep going with my studies in a year or two. Everything that I learned in college and through my assignments is now reflected in my job (at Tiktok) and my capability to keep up well. I got my first job at Facebook after my  first qualification and that was for me a dream come true."


    Giorgia Bellini
    Bachelor of Arts (Honours) in Marketing

     

Categories:
  • Marketing & Event Management
  • Business & Management
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Course overview

COURSE OVERVIEW 2023

Awarding Body: 
Quality & Qualifications Ireland (QQI)
QQI AWARD LOGO (1)
Award: Honours Bachelor Degree
NFQ Level: Level 8 
Award Title: 
BA (Hons) in Marketing
Award Type: Major
Duration: 4 years (2 evenings per week)
Next Intake: September 2023

Contact Us

We are now accepting applications for programmes taking place in 2023. Contact our Admissions Team for further information.

Email: [email protected]
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm

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