BA (Hons) in Marketing

Overview

The BA (Hons) Marketing degree programme incorporates a balanced mix of specialised marketing modules and business / management modules geared towards the needs of marketing personnel operating in a dynamic national or international environment.

The programme deals comprehensively with modern marketing theory and practice and aims to provide students with the range of knowledge and abilities required to initiate or develop a career in marketing. The programme also aims to create an environment that promotes the personal and intellectual development of students and provides a platform for further study at masters or professional levels in the marketing arena.

Aims and Objectives

On completion of this programme, students should have acquired the skills to:

• Demonstrate a strong knowledge and understanding of marketing and sales concepts and issues

•Understand and apply key marketing models and theories to relevant business environments

•Display a methodical approach to analysis, problem-solving and decision making, particularly in a marketing context

•Display and use transferable personal skills in a variety of business contexts

•Proceed in a highly competent manner to postgraduate or professional studies

Delivery

All classes will be delivered online.

Entry Requirements

The minimum entry requirements for the BA (Hons) in Marketing are:

• Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
• FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
• A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
• BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Mature

All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).

Student Testimonial

"I choose DBS because it has been recommended  by many of my friends. The reviews online were great and I thought a smaller private institution would have been better for a foreign like me.

I choose to study business and marketing because these are the matter that I would love to pursue my career on. The programmes were efficient and lecturers very experienced. I've enjoyed the variety of courses available and the flexibility given to all students in regards  of assignment.          

The college has a great atmosphere and the courses are greatly organised. I would suggest to be open and get yourself out there. I would have loved to be more involved in my first year, but thankfully I recovered in the next years and I must say I have no regrets. I was a student ambassador and it was a great programme. Mentoring new students was inspiring and I did my best to make them feel home. I won student ambassador of the year.        

If you feel lonely, book your spot for an outdoor experience with the society team. You will always be welcome. I had  5 mazing years at DBS. I was cozy and felt like home.         

My qualification has already been useful and I will surely think to keep going with my studies in a year or two. Everything that I learned in college and through my assignments is now reflected in my job (at Tiktok) and my capability to keep up well. I got my first job at Facebook after my  first qualification and that was for me a dream come true."

Giorgia Bellini
Bachelor of Arts (Honours) in Marketing