Diploma in Journalism & Content Creation

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps

Diploma in Journalism & Content Creation


The Diploma in Journalism and Content Creation programme is designed for those wishing to pursue or develop a career in the new media, content creation or broadcast journalism. It is a qualification for pre-entry and trainee journalists, as well as a professional qualification for working content creators, communication managers and journalists. It may be used as a stepping stone for candidates wanting to go on to a career in journalism or by those wishing to improve their content creation and journalistic skills for a specific purpose.

Programme Aims and Objectives


The Diploma in Journalism and Content Creation aims to train learners to combine visual, textual and audio texts to create powerful and meaningful stories that can be used by organisations on different platforms including print, web and social. 


  • Ensure application of a diverse set of skills to meet a variety of media-oriented objectives.

  • Teach editing, sub-editing and writing, oral, and visual communication skills.

  • Apply the rigours of journalistic investigation methods, ethics and production skills to creative content creation.

  • Develop the professional conduct expected within the journalism profession.

  • Present solutions to ethical and legal issues in content creation.


Click here to view provisional timetable.


To meet the requirements of the Diploma in Journalism and Content Creation students will have to complete continuous assessment for each module. These will be a combination of written assignments, projects, essays, artefact creation, MCQs and presentations.

Please note this programme is not on the National Framework of Qualifications (NFQ).

Course Content

Content Writing & Reporting

This module introduces tomorrow’s journalists to the fundamentals of covering and writing news. Mastering these skills is no simple task. In an Internet age of instantaneous access, demand for high-quality accounts of fast-breaking news has never been greater. Nor has the temptation to cut corners and deliver something less. To resist this temptation, reporters must acquire skills to identify a story and its essential elements, gather information efficiently, place it in a meaningful context, and write concise and compelling accounts, sometimes at breathtaking speed. The readings, discussions, exercises and assignments of this course are designed to help students acquire such skills and understand how to exercise them wisely.

Editing & Sub-Editing

This module introduces students to the editorial production processes in print journalism and the new media sector. It develops, primarily through workshop sessions, the skills of copy-editing, proof reading and clear, concise, accurate writing involved in preparation for publication, applying these to news, features, and other newspaper, magazine and website content. It encourages a critical awareness of the need for, and develops the creative skills necessary to produce, accurate and ethical copy, combined with functional and engaging design in the context of print publications. A critical awareness of key ethical and legal issues relating to the representation and inclusion of diverse groups is integrated into every facet of the curriculum.

Digital Media Writing

This module examines the emerging practices of writing in digital environments such as social media, video games, web sites, mobile apps, and augmented reality. Students learn both theory and practice through readings, discussion, and software tutorials, as well as by producing a series of creative online projects. The course requires no prior knowledge of web design or specialized software. Students will learn the principles of digital journalism and acquire the technical skills to cover events using text, images, audio and social media. Students will also learn the nuances of writing for various contemporary media platforms, including digital print and social. It will also help instruct students how to tell textured stories - both with text and visual tools. This course aims to help students learn how to produce high-quality, quick-turnaround, short-form journalism - in short, the kinds of skills that will be required to be competitive for many entry-level journalism jobs. And the knowledge that is acquired in the course is not only applicable to journalism but also to online writing and multimedia production now commonly used in other fields.

Radio & Podcasting

This module aims to enable learners to understand the centrality of format and scripting in radio performance and podcasting. They will enhance their research expertise and ability to identify reliable sources for different genres, as well as move from conscious to critical listening. They will also develop the technical skills and sound competence to produce a radio show or podcast; create a template that integrates creativity, technical, editorial and written skills; and demonstrate an understanding of the technical expertise suitable for professional broadcast.

Visual Journalism & Content Creation

This course is a hands-on examination of the latest digital tools and techniques used by journalists as they produce stories on multiple platforms. Students will learn how to take digital photographs, how to shoot and edit high-definition videos, and how to produce audio stories and podcasts. Students will also study the legal and ethical issues surrounding the use, creation and publication of digital media. Students will learn how to produce interactive infographics, data visualisations and charts for news consumption. They will explore how to gather data through original research, data portals and freedom of information requests. They also will learn basic computational skills and analyse data for crime, politics and sports news. Students also will learn how to map data and study how data can be flawed in the pursuit of truth-telling. Software used in the class: Google Fusion Tables (maps and charts), Datawrapper, Venngage/Infogr.am, Google Trends, Timeline JS, StoryMap JS, Excel.

Journalism & Media Today - Online

Ireland’s Media aims to encourage and develop the comprehension of the media industries in Ireland. The module is an introduction to the political, economic and regulatory environments of the Irish press, broadcast and online journalism. Surveying the industry in a period of rapid economic and technological change, students will examine the main trends in journalistic media. It will also assess the challenges and future of the industry in the 21st Century.



The Diploma in Journalism and Content Creation is offered as a part-time programme over one academic year and divided into six modules. Students will learn to identify angles, develop ideas and see how the various writing and presenting disciplines unfold. A wide range of teaching techniques which can include lectures, videos, workshops, and lab work. When possible, guest speakers are invited to deliver presentations giving students insights into their work experiences and techniques within their specialist areas. Moodle will be used to facilitate student engagement with resources, as well as provide an interactive space for learners.


Click here to view provisional timetable.


Career Opportunities

This diploma helps prepare learners for a wide range of careers as Journalist, Editor, Sub-editor, Content Designer, Content Writer, Content Creator and Content Manager, Content Quality Analyst, PR-Communication Officer, Social Media Content Creator, Editor/Copywriter for Social Media, Digital Community Manager, Multimedia Content Reviewer. DBS students have gone on to a wide range of media related careers, from newspapers and magazines to local radio and television as well as PR.

Student Profile

The programme is likely to appeal to those considering a career in journalism as well as those  interested in creating content for specific personal, professional or community reasons, who wish to further investigate and further develop their knowledge and practice in the industry.


The fee for this Diploma is €2,000. This is inclusive of tuition, registration, exam fees and DBS library membership. This fee must be paid in full before the course begins.  View all DBS Evening Diploma Fees here.

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.

DBS Student Facilities

DBS Diploma students can also avail of a wide range of facilities to assist them in every aspect of their studies, please see below for more details.

  • Online Notes System (DBS Moodle)- is an eLearning system designed to provide you with a range of course material which will enhance and support your learning experience within DBS. 

  • DBS Library Aungier Street- the Library provides a programme of classes in the areas of Library resources, essay writing skills, avoiding plagiarism and referencing to assist you in your studies.  

  • DBS Careers and Appointment Service- which provides a range of services for Diploma students such as career advice and workshops in CV writing and interview skills. 

  • Subsidised Parking- DBS provides subsidised parking arrangements for students, which provides easy access to all main public transport routes in and out of the city centre. 

  • Subsidised Student Canteen- Diploma students can avail of the Student Canteen which is open in the evenings and offers a wide variety of choices on its menu.

  • Media & Journalism
  • Arts
  • Part-Time
  • Professional Evening Diplomas

Course overview


Dublin Business School

Schedule: 2 evenings per week, 6.15-9.30pm
Intake: September
Duration: 1 academic year Part-time

Contact Us

We are now accepting applications for programmes taking place in 2020. Contact our admissions team for more information

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm