Diploma in Journalism and Media Studies

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps


laptop image

Click here to view provisional September 2019 timetable.

Programme Aims and Objectives

The aim of the Diploma in Journalism & Media Studies is to provide these skills so  that students can demonstrate their creative abilities. As part of this process students will be provided with a thorough grounding in the role of the journalist; the skills to  research, write and present effective copy; skills in presenting publications for the market place; and an awareness of the legal environment  in which the media operate. The Diploma aims to reflect this diversity by providing students with a set of key journalistic skills enhanced by a wide ranging knowledge base.  


Assessment for the Diploma in Journalism and Media reflects the range of students’ learning and uses a variety of information-gathering activities and strategies which allow students a range of opportunities to demonstrate their learning. Assessment includes short essays, in-class news writing activities; practical assignments and examinations.

Programme Content

Newspaper Journalism

What is Journalism?
What makes a good journalist?; the skills of a good journalist; roles in journalism 
Gathering News
News room; contacts & news leads; investigative reporting; developing story ideas 
Preparation; establishing confidence; coaxing answers; controversial interviews; vetting copy 
Newspaper Language
Newspaper english; journalese; sequence & structure; storytelling techniques; bad habits; style; punctuation; quotes; grammar
News Reporting
Politics; crime; business; industrial disputes; demonstrations; press conferences; speeches; sport 
Ccode of practice; press complaints; accountability; informants.

Broadcast Journalism

News Gathering
What is news; news sources; getting the story 
Writing for Broadcast
Conversational Writing; News writing; Broadcast Style Book 
The Interview; Setting up the Interview; Vox Pops 
Broadcast News Programmes
Presenting the News; Duties & Dilemmas; Discussion and Magazine Programmes 
Development of Public Service Broadcasting: RTÉ and BBC Radio News Coverage; equipment; principles of recording; using sound recorders; editing 
Television news; studio roles; fieldwork; chasing pictures; piece to camera; compiling the report 
News Studio
The set; control room; cameras; lights; sound; fieldwork 
Compiling the Report
Editing the image; visuals.


Students are provided with a firm grounding in sub-editing, primarily dealing with the physical handling, editing, cutting and re-writing of copy, along with proof-reading copy, writing headlines, standfirsts and captions. The module also equips students with the skills to handle a running story, using style guides, and avoiding clichés. Writing techniques, industrial, legal and ethical issues, examining newspaper design as well as a basic introduction to desktop publishing are also covered in this module.

Freelance & Feature Writing

This module is designed to equip students with the fundamental skills of feature writing, exploring the disciplines many guises, including reviews, opinion pieces, colour pieces, columns and analysis across a range of topics. The module equips students with research techniques and interview skills for writing feature articles. During this course, students are also introduced to freelance journalism, the advantages/potential pitfalls of being a non-staff reporter, how to make a ‘pitch’ to commissioning editors, building your contacts list, finding an original angle etc. This module will also examine the media landscape in Ireland and writing for specialist publications.

Media Law & Ethics

Working within the media industry in Ireland today requires knowledge of the legal issues associated with libel and all its many forms. This module addresses areas such as copyright, criminal libel and racial hatred.


Students will attend classes two evenings per weeks for one academic year.  The programme will be delivered by means of wide range of teaching techniques including lectures, DVD’s, workshops, seminars and case studies.

Career Progression Opportunities

This diploma helps prepares you for a wide range of careers in newspapers, magazines, radio, and TV, as well as other professional and positions in communications, marketing and public relations industries. Our graduates have gone on to a wide range of media related careers, from newspapers and magazines to local radio and television as well as PR. 

Student Profile

The programme is likely to appeal to those considering a career in journalism as well as those already successfully employed in the media, not just as journalists, who wish to further investigate and further develop their knowledge  and practice in the industry.



The fee for this Diploma is €2,000. This is inclusive of tuition, registration, exam fees and DBS library membership. This fee must be paid in full before the course begins.  View all DBS Evening Diploma Fees here.

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.

DBS Student Facilities

DBS Diploma students can also avail of a wide range of facilities to assist them in every aspect of their studies, please see below for more details.

• Online Notes System (DBS Moodle)- is an eLearning system designed to provide you with a range of course material which will enhance and support your learning experience within DBS. 
• DBS Library Aungier Street- the Library provides a programme of classes in the areas of Library resources, essay writing skills, avoiding plagiarism and referencing to assist you in your studies.  
• DBS Careers and Appointment Service- which provides a range of services for Diploma students such as career advice and workshops in CV writing and interview skills. 
• Subsidised Parking- DBS provides subsidised parking arrangements for students, which provides easy access to all main public transport routes in and out of the city centre. 
• Subsidised Student Canteen- Diploma students can avail of the Student Canteen which is open in the evenings and offers a wide variety of choices on its menu.

  • Media & Journalism
  • Arts
  • Part-Time
  • Professional Evening Diplomas

Course overview


Awarding Body: 
Institute of Commercial Management 
Springboard logo
Schedule: 2 evenings per week, 6.15-9.30pm & 6 Saturdays
Intake: September
Duration: 1 year Part-time

Contact Us

We are now accepting applications for programmes taking place in 2020. Contact our admissions team for more information

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm