Marketing communications and the marketing profession have changed drastically in the last years becoming more complex and highly competitive. This diploma offers an in-depth overview of the marketing profession, an understanding of the concepts and processes involved to effectively place products or services in the market. This course will teach practical skills in relation to the application of marketing, advertising and communications, sales and performance measurement, and public relations. It has a heavy emphasis on helping students gain real-world experiences, including the planning and execution of projects. With a central focus on how social media and analytics play such a key role in marketing today, this course will prepare the students for the challenges of global competition, customer experience management and fast-changing consumer trends which comes with marketing in the 21st century.
September 2020 Online Option
For September 2020 intake only, students have the option of taking the entire diploma programme online. We will be teaching on a hybrid basis but on-campus time will be limited due to social distancing requirements that need to be adhered to.
Programme Aims and Objectives
This programme aims to develop a learner’s skills, as a professional marketer, presenting all different aspects of marketing communications such as advertising, sales promotion, public relations, direct marketing, and social media. The programme is strong in its focus on core principles but it also exposes students to the reality of how marketing is undergoing digital transformation and acquiring the necessary skills.
Enable learners to gain knowledge of marketing communications, their tactics, methods and channels.
Articulate the key aspects of an advertising campaign.
Explore key elements of strategic PR planning and key communications techniques.
Identify the challenges of sales management and the utilisation of new technologies.
Appraise marketing metrics models to measure the efficiency and contribution of the marketing spends.
Click here to view provisional 2020 timetable.
To meet the requirements of the Diploma in Marketing, Advertising, Sales and PR students will have to complete continuous assessment for each module. These will be a combination of both individual and group assessments, written assignments, case study analysis, MCQs and presentations.
Please note this programme is not on the National Framework of Qualifications (NFQ).