Diploma in Marketing, Advertising, Sales & Public Relations

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps

Diploma in Marketing, Advertising, Sales & PR at DBS

Diploma in Marketing, Advertising, Sales & PR Overview

Marketing communications and the marketing profession have changed drastically in the last years becoming more complex and highly competitive. This diploma in Sales and Marketing offers an in-depth overview of the marketing profession, an understanding of the concepts and processes involved to effectively place products or services in the market. This course will teach practical skills in relation to the application of marketing, advertising and communications, sales and performance measurement, and public relations. It has a heavy emphasis on helping students gain real-world experiences, including the planning and execution of projects. With a central focus on how social media and analytics play such a key role in marketing today, this course will prepare the students for the challenges of global competition, customer experience management and fast-changing consumer trends which comes with marketing in the 21st century.

Programme Aims and Objectives

This programme aims to develop a learner’s skills, as a professional marketer, presenting all different aspects of marketing communications such as advertising, sales promotion, public relations, direct marketing, and social media. The programme is strong in its focus on core principles but it also exposes students to the reality of how marketing is undergoing digital transformation and acquiring the necessary skills.


  • Enable learners to gain knowledge of marketing communications, their tactics, methods and channels.

  • Articulate the key aspects of an advertising campaign.

  • Explore key elements of strategic PR planning and key communications techniques.

  • Identify the challenges of sales management and the utilisation of new technologies.

  • Appraise marketing metrics models to measure the efficiency and contribution of the marketing spends.

Dublin Business School’s Diploma in Sales and Marketing is a gateway course to our Marketing degree. Learn more about Dublin Business School’s BA (Hons) in Marketing.


Click here to view provisional timetable.

Marketing, Advertising, Sales & PR Course Assessment

To meet the requirements of the Diploma in Marketing, Advertising, Sales and PR students will have to complete continuous assessment for each module. These will be a combination of both individual and group assessments, written assignments, case study analysis, MCQs and presentations.

Please note this programme is not on the National Framework of Qualifications (NFQ).

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Diploma in Marketing, Advertising, Sales & PR Course Content

Marketing Essentials

This module aims to develop a student’s skills, as a professional marketer, in analysing a range of marketing performance and productivity decisions which are central to the success of the marketing function within any organisation. Students will also gain an understanding of digital marketing transformation (including User Experience Design). The structure of the content is to ensure that students will have the skills and knowledge necessary to develop a successful marketing strategy and assess its performance.

Advertising & Communications

This innovative module will explore a broad range of subjects and practices within the fields of advertising & communications from creative advertising, to place branding. Students will learn about the traditional differences between paid, earned and owned media, but also the ways in which brand communications are transforming this media landscape. In this module students will develop practical skills that are integral to the disciplines of advertising and branding.

Public relations and crisis management

This module aims to equip candidates with the skills to practice the elements of communication engagement with targeted stakeholders. It will provide the theoretical knowledge and professional skills to practice effective public relations within the professional global PR and communications industry, and to learn how to manage a crisis. The module will be delivered largely in an interactive workshop mode, focusing on practical applications of key PR tools and techniques, both online and offline.

Sales and Performance Measurement

This module aims to give learners a comprehensive understanding of the sales management process and contemporary techniques from both a B2C and B2B perspective. The module will particularly focus on the role and value of technological and cloud-computing based sales solutions.

Diploma Structure

This The Diploma in Marketing, Advertising, Sales and Public Relations is offered both, as a part-time programme over one academic year and an intensive programme of 12 weeks. The programme is divided into four modules. Case studies will form an integral part of the programme. The programme encourages live discussion and contributions from students on all aspects of marketing, advertising, sales and public relations. When possible, guest speakers are invited to deliver presentations giving students insights into their work experiences and techniques within their specialist areas.  Moodle will be used to facilitate student engagement with resources, as well as provide an interactive space for learners.


Click here to view provisional timetable.

Career Opportunities

Graduates can work in a wide range of industries and sectors such as retail, fashion, manufacturing, financial and public services, leisure and tourism, and consumer goods. Public relations, sales, brand management, advertising and general management are all careers where the analytical and problem-solving skills are sought. Participants who complete this course will have a good level of understanding of how to develop and rollout strategies within organisations.

Progression to DBS Programmes

For students interested in further study, the Diploma in  Marketing, Advertising, Sales & Public Relations will entitle students to exemptions at Level 1 of some of the Evening Business and Marketing (Hons) Degree programmes at DBS. View our Evening Degrees.

Student Profile

Typical students are those in employment wishing to upskill in the area of marketing, those who wish to upskill their knowledge of social media, or those who have been away from the workplace for some time and wish to refresh their skills in order to seek employment.


The fee for our Marketing, Advertising, Sales & PR course is €2,000. This is inclusive of tuition and course material.

View all DBS Evening Diploma fees here.

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.

DBS Student Facilities

DBS Diploma students can also avail of a wide range of facilities to assist them in every aspect of their studies, please see below for more details.

  • Online Notes System (DBS Moodle)- is an eLearning system designed to provide you with a range of course material which will enhance and support your learning experience within DBS. 

  • DBS Library Aungier Street- the Library provides a programme of classes in the areas of Library resources, essay writing skills, avoiding plagiarism and referencing to assist you in your studies.  

  • DBS Careers and Appointment Service- which provides a range of services for Diploma students such as career advice and workshops in CV writing and interview skills. 

  • Subsidised Parking- DBS provides subsidised parking arrangements for students, which provides easy access to all main public transport routes in and out of the city centre. 

  • Subsidised Student Canteen- Diploma students can avail of the Student Canteen which is open in the evenings and offers a wide variety of choices on its menu.

  • Business & Management
  • Marketing & Event Management
  • Professional Evening Diplomas
  • Part-Time

Course overview

Dublin Business School

Schedule: 2 evenings per week, 6.15-9.30pm
Next Intake: September 2024
Duration: 1 Academic Year, Part Time

Contact Us

We are now accepting applications for programmes taking place in 2024. Contact our admissions team for more information

Email: [email protected]
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm