The fundamental aim of this subject is to introduce the student to the basic principles of financial and management accounting. The programme will enable the student to develop basic skills in respect of recording, summarising and interpreting accounts.
This subject will introduce the student to the complexity of modern business organisational structures and give the student a sound knowledge of the major functions and service activities within a business. Topics covered include Business Communications, Enterprise, Human Resource Management and the overall business environment.
This module is designed to provide the students with an understanding of the fundamental principles of marketing and to introduce them to the application of marketing thinking to business decisions.
This module is designed to give the student an excellent grounding in the fundamentals and functions of economics in today’s business environment. This module covers a wide range of topics from supply and demand theory to national and international trade issues.
International Trade & Finance
The course aims to familiarise students with the core issues surrounding international trade and finance, including areas such as settlement of transactions, financing, the foreign exchange markets and the financial instruments used within international trade.
International Business & Finance
This is a wide-ranging module, which aims to give students an overall understanding of
international business challenges and opportunities. The module includes a review of the current international trade theories, the structure of the international financial marketplace and the international organisations which support it.
International Marketing Communications
Given the importance of the single global economy, understanding how to effectively
communicate across different cultures is fundamental to business success. This module will provide students with the ability to effectively use marketing communications skills in an international environment; explore the diversities that exist across different cultures and understand the key elements of marketing communications.
International Marketing Practice
This module aims to provide students with an overall understanding of the basic practices of international marketing. The rapid change of global business, how to assess the global market and how to develop strategies for market entry will be core to this module. The use of case studies to further enhance learning will also be integral to this module.