No matter what the event – corporate, sporting, entertainment or otherwise – this programme provides the knowledge and skills to make it a successful one. Underpinned by project management, marketing and public relations principles, the programme takes students through identifying and planning the right event through to delivering it successfully on the day.
Important update for September 2021
Due to current circumstances related to Covid-19 all classroom-based professional diplomas will be delivered wholly online for diplomas commencing September 2021. Classes will be delivered as Live Online Lectures through Zoom.
Programme Aims and Objectives
Anyone who sets about organising an event faces a myriad of logistical, financial, operational
and communications challenges. The programme was developed in response to these challenges, and the aim is to provide a structured approach to planning and managing events that reduces pressure on the event organiser and produces a better quality event.
On completion of the programme, students should have acquired the skills to:
Identify and develop an event that can succeed in the prevailing socio-economic conditions
Develop robust plans for before, during and after the event
Build an appropriate team, whether paid or unpaid, and budget for their event
Develop a marketing strategy and plan that will attract both event participants and sponsors
Communicate successfully with all stakeholders using public relations knowledge and techniques
Understand the safety, risk and emergency planning requirements for events
Manage all aspects of an event operation, such as transport, crowd management, logistics or communications.
Click here to view provisional timetable.
To meet the requirements of the Diploma in Event Management & PR a student will be required to complete an event project as their individual assignment (100%).
Please note this programme is not on the National Framework of Qualifications (NFQ).