Event Planning & Management
This subject area introduces the student to event types and their characteristics. The main focus is to use project management principles as the foundation for effective event planning, covering pre-event, during and post-event actions and operations.
Event Communications: Marketing and Public Relations
This element of the programme begins with an introduction to the marketing concept and key marketing principles, emphasising the importance of targeting the right event at the right audience at the right time. Students are provided with practical PR and presentation skills to ensure they can communicate key messages professionally in both written and verbal format.
Focusing on successful execution of an event plan, this part of the programme will take students through a wide range of functional areas that must be prepared and delivered as part of an event.
Emerging Trends in the Events Sector
Consumer trends, Data trends, Emerging technologies in events as well as social media trends all play a role in both Events and PR. Towards the end of the programme students will be provided with trends emerging and operational in the event sector, ensuring our DBS students are up to date with Industry trends and well-rounded Events and PR professionals upon completion of this diploma. To be awarded the Diploma Event Management & Public Relations, a student will be required to complete an event project as their individual assignment (100%).