Overview
No matter what the event – corporate, sporting, entertainment or otherwise – this programme provides the knowledge and skills to make it a successful one. Underpinned by project management, marketing and public relations principles, the programme takes students through identifying and planning the right event through to delivering it successfully on the day.
Programme Aims and Objectives
Anyone who sets about organising an event faces a myriad of logistical, financial, operational
and communications challenges. The programme was developed in response to these challenges, and the aim is to provide a structured approach to planning and managing events that reduces pressure on the event organiser and produces a better quality event.
On completion of the programme, students should have acquired the skills to:
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Identify and develop an event that can succeed in the prevailing socio-economic conditions
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Develop robust plans for before, during and after the event
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Build an appropriate team, whether paid or unpaid, and budget for their event
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Develop a marketing strategy and plan that will attract both event participants and sponsors
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Communicate successfully with all stakeholders using public relations knowledge and techniques
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Understand the safety, risk and emergency planning requirements for events
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Manage all aspects of an event operation, such as transport, crowd management, logistics or communications.
Timetable
Click here to view provisional 2020 timetable.
Assessment
To meet the requirements of the Diploma in Event Management & PR a student will be required to complete an event project as their individual assignment (100%).
Please note this programme is not on the National Framework of Qualifications (NFQ).