The fundamental aim of this subject is to introduce the student to the basic principles of financial and management accounting. The programme will enable the student to develop basic skills in respect of recording, summarising and interpreting accounts. The objectives of the programme are for the student to appreciate the role of accounting in planning, decision making and control and to provide a foundation for students to pursue further studies within this key area.
This subject will introduce the student to the complexity of modern business organisational structures and give the student a sound knowledge of the major functions and service activities within a business.Topics covered include Business Communications,Enterprise, Human Resource Management and the overall business environment. It will also help to build students awareness of problems and challenges that the modern business might encounter.
This module is designed to provide the students with an understanding of the fundamental principles of marketing and to introduce them to the application of marketing thinking to business decisions. This module provides an introduction to many of the techniques employed by marketers to achieve business success.
This module is designed to give the student an excellent grounding in the fundamentals and functions of economics in today’s business environment. This module covers a wide range of topics from supply and demand theory to national and international trade issues. A large part of this module focuses on national banking, inflation, income, unemployment and fiscal issues.
Integrated Marketing Communications
This module introduces students to the elemental tools of marketing communications-advertising, PR, sales promotions, direct marketing, product placement, sponsorship and others.In an integrated marketing communications strategy, these forms of marketing communications are crafted together to achieve synergy and clarity.Students will learn how these communication tools can be used to complement each other for optimum effectiveness and return on investment.
Business Research Methods
This module introduces students to the theories and concepts of research and statistical techniques and shows how mathematical models can be applied to basic research activities. It will prove to be essential for those who endeavour to undertake any research. On completion of this module the student should clearly understand the role of statistics in business and will have the skills to apply these concepts at a practical level in relevant business situations
The objective of this module is to provide an understanding of the Constitutional legal system in Ireland and Europe with a particular focus on the law as it applies to Irish business together with company law. Students will gain competence in the legal aspects of the creation of a limited company and the shareholder relationship with a private limited company. Other topics covered include tort law( negligence and defamation), consumer law, agency and contract law.
Management Theory and Practice
A comprehensive review of management theory and practice will be provided within this module. On completion of this subject, the student will be able to understand the complexities of modern management and will be familiar with the process of management decision-making and organisational design. The module will also empower the student to gain an insight into the interdependencies of a typical management structure and into the components of a successful business organisation.