Diploma in Business Studies

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps


man and pen

Click here to view provisional 2020 timetable.

This programme is designed to give the student an understanding of the theoretical and practical skills necessary for success in the business environment. The broad philosophy of this programme is to provide students with an appropriate base of relevant business knowledge, to promote personal development and business career advancement. Students have the opportunity to study many key areas in the business world and are encouraged to use the benefits of the programme to further their careers.

Aims and Objectives

On completion of the programme students should have acquired the skills to:

  • Understand a range of business functions and the multi-disciplinary nature of business.

  • Apply appropriate academic theories and concepts to a range of business issues

  • Develop their learning skills to meet the demands the modern business environment through the study of economics, finance, marketing, management and business research 

  • Acquire practical business and management experience to their working lives.


To be awarded the Diploma in Business Studies, students will be required to successfully complete a final examination (100%) for each subject at the end of each semester. There is no continuous assessment element to this programme.

Programme Content

Semester I


The fundamental aim of this subject is to introduce the student to the basic principles of financial and management accounting. The programme will enable the student to develop basic skills in respect of recording, summarising and interpreting accounts. The objectives of the programme are for the student to appreciate the role of accounting in planning, decision making and control and to provide a foundation for students to pursue further studies within this key area.

Business Functions

This subject will introduce the student to the complexity of modern business organisational structures and give the student a sound knowledge of the major functions and service activities within a business.Topics covered include Business Communications,Enterprise, Human Resource Management and the overall business environment. It will also help to build students awareness of problems and challenges that the modern business might encounter.

Marketing Principles

This module is designed to provide the students with an understanding of the fundamental principles of marketing and to introduce them to the application of marketing thinking to business decisions. This module provides an introduction to many of the techniques employed by marketers to achieve business success.


This module is designed to give the student an excellent grounding in the fundamentals and functions of economics in today’s business environment. This module covers a wide range of topics from supply and demand theory to national and international trade issues. A large part of this module focuses on national banking, inflation, income, unemployment and fiscal issues.

Semester II

Integrated Marketing Communications

This module introduces students to the elemental tools of marketing communications-advertising, PR, sales promotions, direct marketing, product placement, sponsorship and others.In an integrated marketing communications strategy, these forms of marketing communications are crafted together to achieve synergy and clarity.Students will learn how these communication tools can be used to complement each other for optimum effectiveness and return on investment.

Business Research Methods

This module introduces students to the theories and concepts of research and statistical  techniques and shows how mathematical models can be applied to basic research activities. It will prove to be essential for those who endeavour to undertake any research. On completion of this module the student should clearly understand the role of statistics in business and will have the skills to apply these concepts at a practical  level in relevant business situations 

Business Law

The objective of this module is to provide an understanding of the  Constitutional legal system in Ireland and Europe with a particular focus on the law as it applies to Irish business together with company law. Students will gain competence in the legal aspects of the creation of a limited company and the shareholder relationship with a  private limited company. Other topics covered include tort law( negligence  and defamation), consumer law, agency and contract law.

Management Theory and Practice

A comprehensive review of management theory and practice will be provided within this module. On completion of this subject, the student will be able to understand the complexities of modern management and will be familiar with the process of management decision-making and organisational design. The module will also empower the student to gain an insight into the interdependencies of a typical management structure and into  the components of a successful business organisation.


This programme is divided into two semesters with each semester consisting of four modules. The eight modules are delivered over one academic year with exams held in January and May. Generally students complete the programme within one academic year. The programme is designed to provide students with well-developed and broad business knowledge across several key disciplines including finance, marketing, economics and management This course aims to produce rounded students who are well placed for business advancement within the corporate environment.

Career  Progression Opportunities

On completion of this programme students will have the knowledge and skills to work in a variety of positions which require knowledge in the areas of business, administration, and accounting/finance or business research. Students may use this qualification to advance within their current role and organization, or may have discovered a particular affiliation for a subject area that may encourage a career change or further study at degree level.

Student Profile

Typically, students participating on this programme have come from a variety of backgrounds from those starting out in the business world to those for whom business skills are an advantage, in areas such as health, education, IT, engineering, hospitality etc. The programme can also be beneficial to non-business students who are seeking supervisory/ management roles in the future. 

Further Study Options

For students interested in further study, the Diploma in Business Studies will entitle them to exemptions at Level 1 of some of the Evening Business Degree programmes at DBS.


The fee for this Diploma is €2,000. This is inclusive of tuition, registration, exam fees and DBS library membership. View all DBS Evening Diploma Fees here.



Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.

DBS Student Facilities

DBS Diploma students can also avail of a wide range of facilities to assist them in every aspect of their studies, please see below for more details.

• Online Notes System (DBS Moodle)- is an eLearning system designed to provide you with a range of course material which will enhance and support your learning experience within DBS. 
• DBS Library Aungier Street- the Library provides a programme of classes in the areas of Library resources, essay writing skills, avoiding plagiarism and referencing to assist you in your studies.  
• DBS Careers and Appointment Service- which provides a range of services for Diploma students such as career advice and workshops in CV writing and interview skills. 
• Subsidised Parking- DBS provides subsidised parking arrangements for students, which provides easy access to all main public transport routes in and out of the city centre. 
• Subsidised Student Canteen- Diploma students can avail of the Student Canteen which is open in the evenings and offers a wide variety of choices on its menu.

  • Business & Management
  • Part-Time
  • Professional Evening Diplomas

Course overview


Awarding Body:
Institute of Commercial Management (ICM)
Schedule: 2 evenings per week, 6.15-9.30pm
Intake: January / September
Duration: 1 year Part-time

Contact Us

We are now accepting applications for programmes taking place in 2020. Contact our admissions team for more information

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm