Overview
This programme welcomes a wide audience of learners from cognate backgrounds.. The MSc in Business Analytics (Level 9, 90 ECTS) programme aims to provide learners with the theoretical knowledge and practical skills to critically analyse, evaluate and implement big data concepts and techniques in order to generate valuable business insights. These insights will inform strategic business decisions designed to increase productivity, profitability and an organisation’s value and market share.
It has been designed with an integrated delivery from end‐to‐end covering a wide range of business strategy, analytics and technology topics whilst providing a focus on application and the regulation required in this area. The programme focuses on theoretical and contextual knowledge in core areas such as statistics, decision theory, business strategy and finance while also offering applied practical skills in contemporary topics such as data analytics, visualisation, modelling, simulation and forecasting, project management, big data and business application development. Learners who complete the full Master of Science programme (including the 25 ECTS capstone Applied Research Project or Dissertation module) will also develop and enhance their research capability through critical enquiry and detailed analytical problem-solving.
Overall, the programme aims to create in learners a critical understanding of core business analytics and strategic business management, while also enhancing the research capability and practical technical skills of the learners.
On completion of this programme graduates will be able to effectively demonstrate the following attributes:
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Fundamental decision-making techniques;
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Knowledge and awareness of a variety of business organizations;
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Numerical and quantitative skills;
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Problem-solving and analytical ability;
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Excellent oral and written communication skills;
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Entrepreneurial and innovative instincts;
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Capacity for further studies.
The specific programme objectives are as follows:
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Enable learners to develop in-depth knowledge and critical awareness of the current and developing business analytics field.
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Provide learners with a deep and systematic understanding of research and analysis relating to business analytics.
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Provide learners with specialised technical knowledge of the management of data and the mining of data to provide insights into business propositions/solutions/strategy.
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Equip learners with advanced skills directly complementary and relevant to the business analytics workplace.
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Enable learners to identify, develop and apply detailed analytical, creative, problem-solving and research skills in business analytics.
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Enable learners to develop and enhance autonomous learning skills.
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Position learners with a comprehensive platform for career development, innovation and professional learning in the business management and data analysis field.
Delivery
This programme is delivered through both online and face-to-face modes of delivery, including classroom sessions (in-person and Zoom lectures), asynchronous content, and practical computer lab sessions.
Minimum Entry Requirements
This programme is aimed at learners with a Level 8 honours bachelor’s primary undergraduate degree in a cognate area (e.g. computer science, IT, science, mathematics, statistics, finance, economics, business (including quantitative methods), engineering, maths and management information systems), who wish to specialise in the field of business analytics with a view to entering industry, or those with a Level 8 honours bachelor’s primary undergraduate degree in a non-cognate area plus three to five years’ experience of business analytics and who require a qualification in this area in order to progress professionally. These will be assessed on a case-by-case basis. Learners will need to have achieved a minimum second class second division award (2.2 classification) in their honours Bachelor’s Level 8 degree.
For applicants whose first language is not English and who have not previously undertaken a degree taught in English must provide evidence of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFR). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.
Student Testimonial
“My experience at DBS has been incredible! The practical approach to education and emphasis on real-world skills have prepared me for success. DBS is the perfect place to pursue your educational goals!”
Confidence Manus
MSc in Business Analytics