As more organisations rely on rich content to drive marketing success and serve customers, the ability to effectively manage digital assets and connect creative content across platforms and touchpoints becomes imperative. The Higher Diploma in Science in Digital Marketing is a conversion programme for graduates who wish to up-skill in digital marketing strategy, theory and practice. Graduates will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation.
The programme will enable graduates to play an active role in a diverse range of digital marketing roles and to be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.
Provide an academically rigorous framework through which students can develop an awareness of current problems and/or new insights in the digital marketing function to further develop and expand their knowledge of digital marketing.
Develop a systematic detailed knowledge, experience and understanding of digital content curation for digital marketing in a modern organisation.
Develop learners’ knowledge and ability to apply and use integrated digital marketing communications, particularly within campaigns, with the intention of using this knowledge creatively in the delivery of digital marketing strategies.
Demonstrate knowledge of marketing technologies and tools and the role they play in marketing strategies.
Develop an in-depth appreciation of modern data-driven metrics for marketing activities, and knowledge of using to drive an organisation’s e-business programme.
Provide learners with the tools to explore web analytics and understand campaign metrics.
Apply advanced research skills, constructively criticise, draw conclusions and offer recommendations within the marketing environment.
This is a multimodal programme. Learners are therefore timetabled to be in class or online. They will also have mandatory on-demand content as contact hours that they can do in their own time and place.
To be considered for admission to this programme, applicants must hold a full Level 8 Honours Bachelor Degree in any discipline from a recognised third level institution, or a full Level 7 Ordinary Degree in a cognate discipline in areas such as Marketing or Business.
All applicants should have a minimum of ordinary-level Leaving Certificate maths, or be able to demonstrate equivalent competency in maths at this level.
For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid
Recognition of Prior Learning
Applicants who do not have a Level 8 qualification at a pass award level and who have at least 3 years’ relevant work experience may also be considered through the College’s normal RPL procedures. Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.