Bachelor of Business in Marketing - Full-time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps



Marketing is an exciting, vibrant and dynamic area impacting on all our lives. From the major global brands to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes marketing a particularly attractive career path, giving ambitious individuals an opportunity to face up to the challenge posed by an increasingly competitive marketplace. The Bachelor of Business in Marketing aims to develop student understanding of current marketing principles in both business and non-profit contexts, together with their applications in marketing practice. This course is designed to meet the needs of tomorrow's marketing professional and the range of skills fostered will enable students to take advantage of opportunities to progress in a career in marketing management or a range of sub-disciplines such as marketing research or customer service.

Course Content

The Bachelor of Business in Marketing programme has the following content.

 Year 1

  • Business Environment

  • Digital and Media Skills for Business

  • Fundamentals of Accounting

  • Fundamentals of Marketing

  • Business Maths

  • Academic Skills

Year 2

  • Organisational Behaviour

  • Applied Digital Skills for Business

  • Introduction to Cost Accounting

  • Contemporary Marketing Communications

  • Business Economics

  • Critical Thinking Skills

Year 3

  • Management Practice Project

  • Business Financial Management

  • Digital Technologies for Business

  • Innovation and Entrepreneurship

  • Business Ethics and Research Practice

  • Digital Marketing Planning and Management

  • International Marketing Practice 


Teaching and Assessment

The Bachelor of Business in Marketing is taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times. Assessment takes a variety of forms, including reports, case studies, practical assignments and end-of-year examinations.


The design of this three-year degree programme is innovative since it allows students to develop a sound base of business knowledge combined with thorough understanding of the marketing function. The business content of this programme majors on general management, and finance, while the marketing content covers the most salient marketing concepts and activities.

Year 1

Year 1 provides a thorough understanding of the key business functions accompanied by introductory marketing knowledge.

Year 2

The emphasis shifts to the marketing function with subjects more focused on marketing specific areas such as marketing communications.

Year 3

At the final year, students learn to develop a management perspective on the marketing function in general and also on a range of specialist marketing disciplines including Internet and marketing communications. 

Transfer Students

Students holding a relevant higher certificate or other relevant qualifications may qualify for entry to the third year of the degree programme.

Career Opportunities

Students completing a marketing degree can look towards building a career in general marketing management, brand management, business-to-business services or international marketing. There are also opportunities for careers in marketing research, advertising, media buying and media planning. Demand among employers for graduates with a broad base of business knowledge plus an in-depth knowledge of marketing is significant as companies face ever more competitive market environments.

Further Study Options 

Students who complete this programme successfully will qualify for direct entry into the final year of our BA (Hons) Marketing (NQAI Level 8).


The fees for Full-time Bachelor of Business in Marketing are €5,995 per annum for EU students.

Click here to view international fees.  

Click here to view EU fees.

You can also contact our admissions team who will also be able to advise on the payment options available to you.

Fees quoted cover the annual cost of tuition, registration and examinations and are EU fees only.Non-EU students please refer to the International section of the website.Please note also that tax relief is available on fees for Irish income tax payers at the standard rate of 20% on all fees exceeding €3,000 and up to €7,000.

All QQI accredited programmes of education and training of 3 months or longer duration offered by Dublin Business School (DBS) are covered by arrangements under section 65 (4) (b) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby in the event that DBS ceases to provide the programme, for any reason, after learners have started on that programme, Kaplan Inc., as guarantor, will refund the moneys most recently paid by or for the learner.   More details are included in the terms and conditions of learner admission to DBS ( and on programme handbooks provided at induction.

Next Steps

Before making an application please ensure you are aware of all our entry requirements.

School Leaver Applicants

Application for first year full-time programmes in the college is through the CAO System. The CAO system applies only to applications for first year admissions to undergraduate full-time day programmes described in the prospectus, which have a CAO Course code. Application forms and the CAO Handbook are both supplied by the Central Applications Office (CAO), Tower House, Eglinton Street, Galway or from your Career Guidance Counsellor.

Mature Applicants

If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted. 

Transfer Students

Students holding a relevant Certificate, Diploma or other relevant third level qualification may qualify for entry to the second or third year of degree programme. Transfer applications to the second or third year full-time programmes are to be made directly to the college. Students should send copies of their examination transcripts and other relevant documentation along with their application form (available from the School / College) to the Admissions Office at Dublin Business School.

EU Citizens

A European (EU) Application is one made by a person:

(a) who is permanently a resident in one of the member states of the European Union and/or
(b) who will have received full-time second level education, for three of the five years immediately before the date of proposed admission, in member states.

Non-EU Applicants

Non - EU applicants should contact directly the International Admissions Office at Dublin Business School.

Application fee to CAO

Early applicants to CAO can benefit from a reduced fee of €30 for early online applications. There is a standard application fee of €45 made payable to CAO on submitting your CAO application form or online application to before the normal closing date. Late applicants will be charged €90 for paper applications and €60 for online applications.

  • International
  • Marketing & Event Management
  • Full-time Degrees/ Certificates
  • Full-Time
  • Business & Management
  • 7

Course overview

Awarding Body: 
Quality & Qualifications Ireland (QQI)
Award: Ordinary Bachelor Degree
NFQ Level:
Level 7
Award Title:
Bachelor of Business in Marketing
Award Type:
Duration: 3 Years
CAO Code: DB573
Next Intake: September 2024

Contact Us

We are now accepting applications for programmes taking place in 2024. Contact our admissions team for more information

Email: [email protected]
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm