BA (Hons) Marketing – Full-time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps

  • Event Management
  • BA (Hons) in Marketing with Event Management

    CAO Code: DB517



    Event management professionals are widely seen as important to the development and success of Irish business and the tourism industry. This stream will provide graduates with a blend of knowledge and skills to equip them for employment in positions in marketing and/or event management, or will alternatively enable them to proceed to postgraduate study. The central focus of the programme is on specialist marketing and event management subjects. The programme also features a number of relevant business subjects, which extend the field of study to the broader business environment within which the event management and marketing functions are positioned.


    All learners are expected to attend in person in class.

    Student Testimonial

    “I chose DBS because of its location, reputation and the recommendations based on past students. DBS has helped me change my career direction to the event industry. My event studies provided me with the opportunity to work in various events and gain experience which will help me get my dream job.

    The lecturers really made my experience a good one, there was always support available. They were really upbeat, friendly and helpful. They provided the help and guidance when I needed it, and helped me achieve my first class honours degree which I'm very thankful for."

    Brendan Reid
    Bachelor of Arts (Honours) in Marketing (Event Management)


  • Digital Marketing
  • BA (Hons) in Marketing with Digital Marketing

    CAO Code: DB518

    BA (Hons) in Marketing (Digital Media) | DBS


    This stream was developed in close discussion with practitioners from the communications and marketing industry and is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital marketing skills in an ever changing business environment.


    All learners are expected to attend in person in class.



  • General
  • BA (Hons) in Marketing

    CAO Code: DB531



    This programme focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing, digital marketing and specifically event management in a marketing context. The degree aims to develop learners' knowledge of the theory, as well as practice of marketing, necessary for them to secure employment and perform in the areas of marketing in a broad range of employment environments with special focus on event marketing, event management, and the events marketing industries. 

    - Provide learners with knowledge and understanding of the fundamental theories and concepts and methods of business.
    - Develop an in‐depth knowledge and understanding of the theory, principles and methods that underpin the practice of marketing.
    - Analyse problems and formulate practical solutions to a variety of marketing problems at both a strategic and tactical level, as well as the ability to critically evaluate the approach and techniques used.
    - Develop a range of key interpersonal skills, characteristics and attitudes to enable learners to work professionally both individually and as part of teams.
    - Cultivate key personal attributes, self‐awareness and confidence to foster lifelong learning and to support progression in a career and/or further academic study.
    - Develop the skills of creativity and innovation and learn to think entrepreneurially in a marketing environment. 


    All learners are expected to attend in person in class.

  • International
  • Marketing & Event Management
  • Full-time Degrees/ Certificates
  • Full-Time
  • Business & Management
  • 8

Course overview

Awarding Body: 
Quality & Qualifications Ireland (QQI) 
Award: Honours Bachelor Degree
NFQ Level:
 level 8
Award Title: 
BA (Hons) in Marketing
Award Type: Major
Duration: 3 Years
CAO Code: DB517, DB518, DB531
Next Intake: September 2024

Contact Us

We are now accepting applications for programmes taking place in 2024. Contact our Admissions Team for further information.

Email: [email protected]
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm