Certificate in Digital Marketing - Full-time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps



Marketing, and in particular digital media marketing, is an exciting and rapidly developing field of study that offers excellent employment prospects and exciting careers.  The Certificate in Digital Marketing aims to provide students with knowledge of the fundamental theories, concepts and methods of digital marketing and in doing so enable the student to appreciate how digital marketing is part of modern day business strategy.   This programme will equip students with the skills to use digital media tools to plan and manage a digital marketing campaign. Graduates of the programme will have a well-grounded knowledge of digital marketing that can be demonstrated and put into action in the workplace.

The Certificate in Digital Marketing has been prepared in line with current developments within the ICT sector and other sectors that use digital marketing to promote their brand, generate sales and speak with their customers. It has been informed by consultation with employers, previous students and other stakeholders.

The Certificate in Digital Marketing responds to a known and often articulated skills shortage that exists in this area. The Irish Government and Industry recognise that there is an urgent requirement to ensure an adequate supply of ICT and related talent and skills from both the domestic and international markets to meet the needs.

Aims & Objectives

On completion of this programme, students should be able to: 

  • Describe the concepts and emerging models of digital marketing

  • Demonstrate their knowledge of how different models of digital marketing operate in different business and marketing settings

  • Demonstrate the role of digital marketing within the wider marketing context

  • Apply innovative and integrated digital marketing skills to a variety of marketing settings

  • Use a variety of digital social media tools to develop and implement a social media marketing campaign

  • Design an appropriate digital marketing mix having researched and analysed the objectives of a campaign and the opportunities available

  • Demonstrate an ability to function effectively as part of a team and also independently

Course Content

Digital Marketing Concepts

In this module you will:

• Acquire knowledge to be able to compare websites effectively

• Learn of the technologies used to promote an online marketing presence

• Learn to develop marketing strategies used in the electronic world

• Gain an understanding of social media strategies

Digital Planning and Management

In this module you will:

• Learn digital campaign planning and management concepts

• Gain a knowledge of the theoretical concepts of digital marketing

• Learn how to develop a marketing strategy in the electronic business world

• Learn how to measure the effectiveness of an online marketing campaign

• Acquire the ability to prepare a digital media mix for a specific target audience

Implementing Digital Media

In this module you will:

• Acquire knowledge of digital tools in the marketing environment

Use a variety of popular digital marketing tools

Understand the process involved in developing digital marketing tools

Learn how digital media fits into the overall marketing strategy


In this module you will:

• Gain a knowledge of eBusiness and how an eBusiness enterprise functions

• Learn about the fast pace of change in eBusiness

• Learn about the opportunities and threats in carrying out business over electronic platforms

• Become aware of the role of social media in business

• Gain an in-depth knowledge of the technological and commercial structures and concepts that support eBusiness


The Certificate in Digital Marketing is a Level 7 Special Purpose Award in one stage, accumulating 40 ECTS.  The programme is a mix of theory and practice, conducted in the classroom.   There are four mandatory modules.

Teaching and Assessment

The Certificate in Digital Marketing is taught mainly through lectures and tutorials, with students taking responsibility for some study outside scheduled class contact times. Assessed work will consist of traditional end-year examinations plus of continuous assessment based on coursework. Such coursework may involve research-based reports, case studies, essays, or practical assignments.

Career Opportunities

The Certificate in Digital Marketing is intended to position graduates for recruitment into digital marketing posts across a range of sectors. Previous graduates of this programme have been successful in getting employment as

  • Social & Display Manager

  • Media Buyer

  • Social Media Manager/Executive

  • Marketing Assistant

  • Digital Project Manager

  • Digital Marketing Administrator

  • Online Marketing Manager

  • Digital Creative Manager


The fee for Full Time Certificate in Digital Marketing is €3,000 for EU students.

Click here to view international fees. 

For a full list of Full-Time Undergraduate fees for 2018/2019 click here. You can also contact our admissions team who will also be able to advise on the payment options available to you.

Fees quoted cover the annual cost of tuition, registration and examinations and are EU fees only.Non-EU students please refer to the International section of the website. Please note also that tax relief is available on fees for Irish income tax payers at the standard rate of 20% on all fees exceeding €3,000 and up to €7,000.

All QQI accredited programmes of education and training of 3 months or longer duration offered by Dublin Business School (DBS) are covered by arrangements under section 65 (4) (b) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby in the event that DBS ceases to provide the programme, for any reason, after learners have started on that programme, Kaplan Inc., as guarantor, will refund the moneys most recently paid by or for the learner.   More details are included in the terms and conditions of learner admission to DBS (http://www.dbs.ie/terms-and-conditions) and on programme handbooks provided at induction.

Next Steps


Applicants must hold a major award at NFQ Level 6 from a recognised third level institution. Applicants with appropriate experience will be considered under DBS polices for Recognition of Prior Learning.

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.

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Course overview


Awarding Body: 
Quality & Qualifications Ireland (QQI)
NFQ Level: 
Level 7
Award Title: 
Certificate in Digital Marketing
Award Type: Special Purpose
Duration: 1 Year
CAO Code:

Contact Us

We are now accepting applications for programmes taking place in 2019. Contact our admissions team for more information

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm