Certificate in Digital Marketing - Full-time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps

Overview

online-marketing   

Marketing, and in particular digital media marketing, is an exciting and rapidly developing field of study that offers excellent employment prospects and exciting careers.  The Certificate in Digital Marketing aims to provide students with knowledge of the fundamental theories, concepts and methods of digital marketing and in doing so enable the student to appreciate how digital marketing is part of modern day business strategy.   This programme will equip students with the skills to use digital media tools to plan and manage a digital marketing campaign. Graduates of the programme will have a well-grounded knowledge of digital marketing that can be demonstrated and put into action in the workplace.

The Certificate in Digital Marketing has been prepared in line with current developments within the ICT sector and other sectors that use digital marketing to promote their brand, generate sales and speak with their customers. It has been informed by consultation with employers, previous students and other stakeholders.

The Certificate in Digital Marketing responds to a known and often articulated skills shortage that exists in this area. The Irish Government and Industry recognise that there is an urgent requirement to ensure an adequate supply of ICT and related talent and skills from both the domestic and international markets to meet the needs.

Aims & Objectives

On completion of this programme, students should be able to: 

  • Describe the concepts and emerging models of digital marketing

  • Demonstrate their knowledge of how different models of digital marketing operate in different business and marketing settings

  • Demonstrate the role of digital marketing within the wider marketing context

  • Apply innovative and integrated digital marketing skills to a variety of marketing settings

  • Use a variety of digital social media tools to develop and implement a social media marketing campaign

  • Design an appropriate digital marketing mix having researched and analysed the objectives of a campaign and the opportunities available

  • Demonstrate an ability to function effectively as part of a team and also independently

Course Content

Digital Marketing Environment

Beginning with a general introduction to marketing ideas and the business environment, learners will encounter the digital marketing environment to allow them to understand the impact technology is having on both contemporary commerce and marketing. The objective of the module is to introduce students to the technology advances that are shaping the current trends in marketing and advertising, and to highlight possible future trends that will further impact on the marketing landscape in the near future. Learners will have the opportunity to evaluate a variety of business models as they relate to the digital marketing environment.

 

Digital Marketing Fundamentals

Learners encounter the main disciplines involved with marketing within that current commercial environment and can grasp their theoretical basis, allowing them to understand how these help to deliver value. Learners explore from a consumer's perspective the fundamentals of online marketing. While the evolution of the Internet has created a renaissance of marketing, new marketing fundamentals have flourished for marketers to seize present and future opportunities using digital technologies. Learners will assess the differences between Owned, Paid & Earned media to allow them to improve online marketing presence and understand how businesses can create and deliver value through the advent of ominchannel Marketing.

Digital Marketing Planning and Management

Learners understand how to develop and communicate a strategy to deliver that value within these environments using those fundamental concepts and theories they have learned within the previous modules.  Learners understand that Planning elements including research, campaign scoping, deliverable, budgeting, tools, and KPIs are central to any digital campaign. Consumer engagement and insight into online behaviors become key to appreciation of the new landscape. Understanding the costs, rewards and risks associated with developing any interactive digital media campaign will also be outlined and explored within accepted strategic frameworks.

 

Media Technologies for Marketing

Learners then practically apply their previous learning using a set of commonly employed tools and technologies. The module gives learners an understanding of the role of various, platforms and tools, including social media as a key technologies for marketers. Learners have an opportunity to familiarize themselves with a variety of social media platforms and the various ways in which they may be leveraged by organisations to engage with key audiences. Students gain practical access to the various component parts and tools of a strategic digital Marketing campaign which allows them to further build upon their learning in the other three modules.

Structure

The Certificate in Digital Marketing is a Level 7 Special Purpose Award in one stage, accumulating 40 ECTS.  The programme is a mix of theory and practice, conducted in the classroom.   There are four mandatory modules.

Teaching and Assessment

The Certificate in Digital Marketing is taught mainly through lectures and tutorials, with students taking responsibility for some study outside scheduled class contact times. Assessed work will consist of traditional end-year examinations plus of continuous assessment based on coursework. Such coursework may involve research-based reports, case studies, essays, or practical assignments.

Career Opportunities

The Certificate in Digital Marketing is intended to position graduates for recruitment into digital marketing posts across a range of sectors. Previous graduates of this programme have been successful in getting employment as

  • Social & Display Manager

  • Media Buyer

  • Social Media Manager/Executive

  • Marketing Assistant

  • Digital Project Manager

  • Digital Marketing Administrator

  • Online Marketing Manager

  • Digital Creative Manager

Fees

The fee for Full Time Certificate in Digital Marketing is €3,000 for EU students.

For a full list of Full-Time Undergraduate fees for 2018/2019 click here. You can also contact our admissions team who will also be able to advise on the payment options available to you.

Fees quoted cover the annual cost of tuition, registration and examinations and are EU fees only. Please note also that tax relief is available on fees for Irish income tax payers at the standard rate of 20% on all fees exceeding €3,000 and up to €7,000.

All QQI accredited programmes of education and training of 3 months or longer duration offered by Dublin Business School (DBS) are covered by arrangements under section 65 (4) (b) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby in the event that DBS ceases to provide the programme, for any reason, after learners have started on that programme, Kaplan Inc., as guarantor, will refund the moneys most recently paid by or for the learner.   More details are included in the terms and conditions of learner admission to DBS (https://www.dbs.ie/terms-and-conditions) and on programme handbooks provided at induction.

Next Steps

Eligibility

Applicants must hold a major award at NFQ Level 6 from a recognised third level institution. Applicants with appropriate experience will be considered under DBS polices for Recognition of Prior Learning.

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.

Categories:
  • Marketing & Event Management
  • Full-time Degrees/ Certificates
  • Full-Time
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Course overview

COURSE OVERVIEW 2020

Awarding Body: 
Quality & Qualifications Ireland (QQI)
QQI AWARD LOGO (1)
Award:
NFQ Level: 
Level 7
Award Title: 
Certificate in Digital Marketing
Award Type: Special Purpose
Duration: 1 Year
CAO Code:

Contact Us

We are now accepting applications for programmes taking place in 2020. Contact our admissions team for more information

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm