BA (Hons) in Marketing

Overview

The BA (Hons) Marketing focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing digital marketing and events marketing. It aims to develop learners' knowledge of the theory and practice of marketing, necessary for them to secure employment and perform in all key areas of marketing in a broad range of employment environments. 

There is a strong focus on digital marketing and the competencies required for the implementation, execution, evaluation and interpretation of marketing models in a modern business environment. 

Through formative and summative assessments, learners will have the opportunity to develop skills such as communication, research and presentation skills. This assists learners with their personal and professional development enhancing their employability and future career prospects. In year one and year two, the learner will address and complete assessment tasks which feed into their overall learning, giving them skills in research, literature reviewing, academic writing and presentation which are synthesised in learners’ third-year capstone project. 

An overarching aim of the BA (Hons) in Marketing is to provide learners with a focused, functional and particular understanding of how organisations can utilise and optimise their approach to marketing and leverage this knowledge as part of the overall strategic goals of the organisation.

Aims and Objectives

The objectives of the BA (Hons) Marketing programme are:

1. To provide learners with knowledge and understanding of the fundamental theories and concepts and methods of business.
2. To develop an in‐depth knowledge and understanding of the theory, principles and methods that underpin the practice of marketing.
3. To analyse problems and formulate practical solutions to a variety of marketing problems at both a strategic and tactical level, as well as the ability to critically evaluate the approach and techniques used.
4. To develop a range of key interpersonal skills, characteristics and attitudes to enable learners to work professionally both individually and as part of teams
5. To cultivate key personal attributes, self‐awareness and confidence to foster lifelong learning and to support progression in a career and/or further academic study.
6. To develop the skills of creativity and innovation and learn to think entrepreneurially in a marketing environment.
7. To ensure graduates are equipped with relevant, up-to-date knowledge and skills appropriate to the field of digital marketing, media, and cloud computing. 

Delivery

All classes will be delivered online.

Entry Requirements

The minimum entry requirements for the BA (Hons) in Marketing are:

• Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
• FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
• A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
• BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Mature
All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).

Student Testimonial

"I choose DBS because it has been recommended  by many of my friends. The reviews online were great and I thought a smaller private institution would have been better for a foreign like me.

I choose to study business and marketing because these are the matter that I would love to pursue my career on. The programmes were efficient and lecturers very experienced. I've enjoyed the variety of courses available and the flexibility given to all students in regards  of assignment.          

The college has a great atmosphere and the courses are greatly organised. I would suggest to be open and get yourself out there. I would have loved to be more involved in my first year, but thankfully I recovered in the next years and I must say I have no regrets. I was a student ambassador and it was a great programme. Mentoring new students was inspiring and I did my best to make them feel home. I won student ambassador of the year.        

If you feel lonely, book your spot for an outdoor experience with the society team. You will always be welcome. I had  5 mazing years at DBS. I was cozy and felt like home.         

My qualification has already been useful and I will surely think to keep going with my studies in a year or two. Everything that I learned in college and through my assignments is now reflected in my job (at Tiktok) and my capability to keep up well. I got my first job at Facebook after my  first qualification and that was for me a dream come true."

Giorgia Bellini
Bachelor of Arts (Honours) in Marketing