Marketing remains an enticing career path for many young graduates and more seasoned professionals who are looking to switch up their occupation. An essential part of any business, Marketing serves to promote and sell a company’s products or services and aims to create a strong brand which will resonate with the target market. A job that requires both business acumen and a creative streak, it is easy to see why this profession is appealing, here’s what you should know if you are considering working in Marketing.
The Industry is Constantly Evolving
More than ever, the industry is changing at a rapid rate thanks to the onset of digital communications and the emergence of a technology driven world. Being adaptable and open to change has never been more important, and to survive in the industry you need to keep updated with the latest trends and marketing tools to catapult your company's success.
Marketing Fundamentals Remain Vital
With so many exciting paths in Marketing, it is easy to become distracted by an end goal or job title, whether that be in PR, Events, Digital Marketing, or Advertising. What you need to remember is that Marketing is all of these things, and having a strong knowledge of the overarching topic will benefit your career in the long term. The principles of Marketing are still the same, and even in this digital era, it is still important to learn about the marketing mix, creating a strategy, and building a brand. Some things never change!
Diversity is Key
To be successful in Marketing means having a diverse set of skills, and mastering the art of multitasking. On any given day, you may have to strategize, brainstorm ideas, manage finances, organise events, analyse reports, plan campaigns, and work with a variety of internal and external stakeholders. Understanding as much as possible about the different areas of Marketing can be the key to success, and professional Marketers are constantly upskilling and adding new strings to their bow. The more you know, the quicker you get ahead.
Here's what DBS graduate, Gavin Lawlor, had to say about starting his career in Marketing following completion of the BA (Hons) Marketing (Digital Media and Cloud Computing) at DBS.
"After 4 years of hard work, long days and nights and also a lot of fun along the way, I finally graduated from Dublin Business School.
It was all about a career change for me. I'm absolutely delighted to be starting with one of Ireland's top Digital Marketing Agencies in a couple of weeks.
It's never too late to set your sights and achieve your goals and going back to college is without a doubt the best thing I've ever done. Now I can begin the next chapter and I cannot wait to turn the page."
There has never been a better time to work in Marketing, with plenty of job opportunities available and salaries on the rise across the industry. If you are interested in starting your career in Marketing, DBS offer a full-time undergraduate BA (Hons) in Marketing, and a part-time BA (Hons) in Marketing with four different streams. Courses are starting September 2018, take the first step to your future and apply today.