Our Online Courses

Online Diploma in Selling & Sales Management

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps


DBX Online use only6

This course, which is run wholly online, is designed to give either existing salespeople or others looking to break into sales a greater insight into the profession of selling and sales management. The course is delivered by a lecturer with over 15 year's experience of working in sales and offers students a balance between the theoretical and practical elements of sales, with the emphasis on selling and sales management skills.

Programme Aims and Objectives

Selling is one of those activities where success is based largely on experience. Sales professionals often lack a foundation in elements of the management theories behind selling, and crucially sales management. This course looks to address those gaps and by offering students an appreciation of both the skills based elements of selling and the approaches that successful sales organisations’ employ. 

On completion of this online programme students should have acquired the skills to:

  • Develop a greater understanding of selling through exploration of the history of selling and its’ professional nature; the variety and complexity of the sales role and the people engaged in sales activities

  • Obtain a focus in terms of the uniqueness of selling as an activity with particular emphasis on the topical issue of selling in a recession

  • Gain a thorough appreciation of the key elements of successful modern sales management and the approaches used.


Assessment for the  DBS Online Diploma in Selling & Sales Management students will be conducted through 100% continuous assessment.  

DBS Online Diploma students can avail of facilities to assist them in every aspect of their studies, please see below for more details. 

DBS Student Facilities

Online Learning Environment - is an eLearning system designed to provide you with a range of course material, interactive education sessions, and is home to your virtual online classroom which will enhance and support your learning experience within DBS. 

DBS Online Library - The Online Library provides a programme of introductory videos and virtual classroom sessions in the areas of Library resources, essay writing skills, avoiding plagiarism and referencing to assist you in your studies. These will be facilitated through the DBS Online Learning Environment prior to your commencement on the Diploma programme.

DBS Virtual Community of Learners – You will become part of DBS Online’s Virtual Community of Learners where you can network and share with your fellow online students.


Course Content

The DBS Online Diploma in Selling & Sales Management covers:

Core Modules

Sales Perspective

Development & Role of Selling in Marketing

Sales Strategies

Consumer & Organisational Buyer Behaviour

Sales Techniques

Sales Responsibilities & Preparation

Personal Selling Skills

Key Account Management

Relationship Selling

Direct Marketing

Internet & IT Applications in Selling & Sales Management

Sales Settings

International Selling

Legal & Ethical Issues Sales Management

Recruitment & Selection

Motivation, Leadership & Training

Organisation & Compensation

Sales Forecasting & Budgeting

Sales Force Evaluation


The DBS Online Diploma in Selling & Sales Management will be run wholly online including workshops, tutorials and programme assessment.

Student participation is considered key to the success of the programme, communication is a key sales skill and students will be encouraged to contribute to and engage in group discussions. 

Career Progression Opportunities

On completion of this online programme, students will have acquired the selling and sales management skills required to aid them in either starting out or developing their career in sales. The programme will also provide students with an opportunity of connecting the learning points of the programme with their own work environment and the macro economy in which they operate.

Student Profile

Typically, participants on the programme have included existing sales professionals looking to understand the theories behind selling, existing sales professionals determined to move into a more managerial role, interested in the sales management elements of the course, those working in sales related activities (marketing, sales support) looking for a greater understanding of the sales function in order to assist them in their current roles. It also appeals to those not currently working in sales but who have a flair for selling and who believe sales management is a career path they are suited to. 

Further Study Options

For students interested in further study at Degree level, DBS offers a range of Level 8 Honours Business Evening Degree programmes.


The fee for this online diploma is €1,500. This is inclusive of tuition, registration and DBS library online membership. This fee must be paid in full before the course begins.


Next Steps

Apply here or contact us by email or phone +353 (1) 4177500.

  • Business & Management
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  • Online Courses at DBS

Course overview


Awarding Body: 
Dublin Business School
Online delivery
- 1 online class per week
- 1 weekly podcast
- 1 online clinic with lecturer for questions and queries
Intake: March 2019
Duration: 12 weeks


Contact Us

We are now accepting applications for programmes taking place in 2019. Contact our admissions team for more information

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm

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