No matter what the event – corporate, sporting, entertainment or otherwise – this programme, run wholly online, provides the knowledge and skills to make it a successful one. Underpinned by project management, marketing and public relations principles, the Online Diploma in Event Management & PR takes students through identifying and planning the right event through to delivering it successfully on the day.
Programme Aims and Objectives
Anyone who sets about organising an event faces a myriad of logistical, financial, operational and communications challenges. The programme was developed in response to these challenges, and the aim is to provide a structured approach to planning and managing events that reduces pressure on the event organiser and produces a better quality event.
On completion of this online programme, students should have acquired the skills to:
Identify and develop an event that can succeed in the prevailing socio-economic conditions
Develop robust plans for before, during and after the event
Build an appropriate team, whether paid or unpaid, and budget for their event
Develop a marketing strategy and plan that will attract both event participants and sponsors
Communicate successfully with all stakeholders using public relations knowledge and techniques
Understand the safety, risk and emergency planning requirements for events
Manage all aspects of an event operation, such as transport, crowd management, logistics or communications.
Click here to view provisional timetable.
Assessment for the DBS Online Diploma in Event Management & PR will be conducted through 100% continuous assessment.
DBS Online Diploma students can avail of facilities to assist them in every aspect of their studies, please see below for more details.
DBS Student Facilities
Online Learning Environment - is an eLearning system designed to provide you with a range of course material, interactive education sessions, and is home to your virtual online classroom which will enhance and support your learning experience within DBS.
DBS Online Library - The Online Library provides a programme of introductory videos and virtual classroom sessions in the areas of Library resources, essay writing skills, avoiding plagiarism and referencing to assist you in your studies. These will be facilitated through the DBS Online Learning Environment prior to your commencement on the Diploma programme.
DBS Virtual Community of Learners – You will become part of DBS Online’s Virtual Community of Learners where you can network and share with your fellow online students.
Please note this programme is not on the National Framework of Qualifications (NFQ).