Higher Diploma in Science in Digital Marketing | Full-Time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Eligibility
  • Next Steps
  • Apply

Springboard+ | DBSHCI Digital Marketing
 

The HCI Pillar 1 2020/2021 brochure is available here for download.

Overview

 

Dublin Business School (DBS) in conjunction with Springboard+ has developed an intensive one-year full-time Level 8 conversion award for a Higher Diploma in Science in Digital Marketing (Level 8, 60 ECTS).

As more organisations rely on rich content to drive marketing success and serve customers, the ability to effectively manage digital assets and connect creative content across platforms and touchpoints becomes imperative. The Higher Diploma in Science in Digital Marketing is a conversion programme for graduates who wish to up-skill in digital marketing strategy, theory and practice. Graduates will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation.

The programme will enable graduates to play an active role in a diverse range of digital marketing roles and to be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.


 

Programme Objectives

  • Provide an academically rigorous framework through which students can develop an awareness of current problems and/or new insights in the digital marketing function to further develop and expand their knowledge of digital marketing.

  • Develop a systematic detailed knowledge, experience and understanding of digital content curation for digital marketing in a modern organisation.

  • Develop learners’ knowledge and ability to apply and use integrated digital marketing communications, particularly within campaigns, with the intention of using this knowledge creatively in the delivery of digital marketing strategies.

  • Demonstrate knowledge of marketing technologies and tools and the role they play in marketing strategies.

  • Develop an in-depth appreciation of modern data-driven metrics for marketing activities, and knowledge of using to drive an organisation’s e-business programme.

  • Provide learners with the tools to explore web analytics and understand campaign metrics.

  • Apply advanced research skills, constructively criticise, draw conclusions and offer recommendations within the marketing environment.

 

Entry Requirements

To be considered for admission to this programme, applicants must hold a full Level 8 Honours Bachelor Degree in any discipline from a recognised third level institution, or a full Level 7 Ordinary Degree in a cognate discipline in areas such as Marketing or Business.

All applicants should have a minimum of ordinary-level Leaving Certificate maths, or be able to demonstrate equivalent competency in maths at this level.

 

Recognition of Prior Learning

Applicants who do not have a Level 8 qualification at a pass award level and who have at least 3 years’ relevant work experience may also be considered through the College’s normal RPL procedures.  Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.

For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid

 

Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. Human Capital Initiative Pillar 1 is funded by the National Training Fund.

SB Partner Band

 For further information please visit: ESF Information and Communication guidelines. 

 *Eligibility and entry requirements apply.
**This programme is subject to validation

 

 


Course Content

Year 1
 ECTS  Sem

 Digital Marketing Management

 5

 1

 Digital Content and Storytelling

 5

 1

 Digital Marketing Communications

 10

 1

 Digital Marketing Technologies and Tools

 10

 1

 E-Business Emerging Technologies

 10

 2

 Digital Marketing Analytics and Metrics

 

 2

 Digital Portfolio

 

 2


Teaching and Assessment

This is a blended learning programme, with one fully online module. Whether online or face-to-face, the learning is supported with directed e-learning activities and objects, where the lecturer will guide the work-based learning using real-world scenarios and case studies.

Due to the practical nature of this programme the summative assessment strategy is totally focused on a continuous assignment which gives the learner the opportunity to produce a project artefact such as: e-book, digital storybook and digital poster.

At the final year students will benefit from knowledge in a key number of digital marketing areas and work towards the completion of a digital portfolio.


 



Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. Human Capital Initiative Pillar 1 is funded by the National Training Fund.

SB Partner Band

 

 


Structure

The Higher Diploma in Science in Digital Marketing programme comprises two 5 ECTS and five 10 ECTS modules, 60 ECTS in total.

Learning activities include:

  • Lecture classroom-based sessions

  • Workshops

  • Practical lab sessions

  • Online class (broadcast live)

  • Online tutorial (interactive)




  • Springboard Logo

    Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. Human Capital Initiative Pillar 1 is funded by the National Training Fund.

    SB Partner Band

     

     

     



    Career Opportunities

    With a predicted 150,000 digital jobs and an internet economy worth €21.1 billion by 2020, the digital economy has taken centre stage in Ireland’s economic recovery with the industry creating hundreds of jobs every month.

    Graduates of this programme will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to work in diverse range of digital marketing roles and/or be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.




    Springboard Logo

    Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. Human Capital Initiative Pillar 1 is funded by the National Training Fund.

    SB Partner Band

     

     

     



    Eligibility

    People in the following categories are eligible to apply for courses on the HCI Pillar 1 2020/2021 academic year (subject to the applicant meeting all residency and nationality/visa requirements and any academic requirements):

    Recent Graduates

    (Level 8 qualification holders 2020 Graduates) Please note that under the HCI Pillar 1 2020/2021 Initiative, 90% of the fees are funded by HEA and 10% of the fees are payable to the college for this category of applicants.

    The fees for the Full-time Higher Diploma in Science in Digital Marketing is €7,250, of which you pay 10% = €725

    Note: These fees must be paid prior to enrolling on your HCI programme.

    People in Employment

    Please note that under the HCI Pillar 1 2020/2021 Initiative, 90% of the fees are funded by HEA and 10% of the fees are payable to the college for this category of applicants. They may apply to all courses if they meet the nationality/visa requirement and residency criteria. Either the applicant or their employer can pay these fees. Should you require a company sponsorship form for invoicing, please let us know. The fees for the Full-time Higher Diploma in Science in Digital Marketing is €7,250, of which you pay 10% = €725 Note: These fees must be paid prior to enrolling on your HCI programme. This category of applicant will also be required to provide a copy of a relevant revenue documentation or a letter from their current employer to confirm employment or self-employment.


    The Unemployed

    To be eligible for a HCI Pillar 1 course, a person must be in receipt of an eligible DEASP payment or be signing for social insurance contribution credits, have a previous history of employment or self-employment and be actively seeking work.

    Note: Applicants must be in receipt of any of the following social welfare payment for 9 of the previous 12 months and hold at least a Level 8 qualification.

    • Jobseekers Benefit 

    • Jobseekers Allowance 

    • One Parent Family 

    • Disability Allowance 

    • Qualified Adults of Working Age 

    • Carers Allowance 

    • Farm Assist/Fish Assist 

    • Widow's, Widower's or Surviving Civil Partner's Contributory or Non-contributory Pension 

    • Blind Pension  

    • Deserted Wives Allowance 

    Courses are fully funded for these applicants. They may apply to all courses if they meet the nationality/visa requirement, the residency criteria and the course specific criteria.

    Previously Self-Employed

    People with at least a level 7 qualification who may require new qualifications to return to self-employment or to enter employment. The course is fully funded by HEA for those in receipt of DEASP payment. For those who were previously self-employed and not in receipt of a DEASP payment 90% of the fees are funded by HEA and 10% of the fees are payable to the college.

    Returners

    Returners are those who are not in receipt of a payment from the Department of Social Protection but who have been out of the work environment due to childcare or other caring obligations. Courses are fully funded for these applicants. They may apply to all courses if they meet the nationality/visa requirement and residency criteria.

     

    To be eligible the applicant must have been;

    Ordinarily resident in an EU/EEA/Swiss state for at least three of the five years preceding their entry to the programme. In addition, the applicant will need to provide supporting documentation to confirm their status as a Homemaker.

    Applications must swear a declaration before a Commissioner for Oaths attesting to their status. A form to complete this process is available here.

    Note: It should be noted that acceptance on to a Springboard+ course does not confer any entitlement to DEASP payments or childcare supports.

    Returners, employed and new graduate participants will be required to meet the residency requirements for HCI Pillar 1; that they must have been ordinarily resident in an EU/EEA/Swiss state for at least three of the five years preceding their entry to their course.

    No participant on an HCI Pillar 1 course in 2020 will be eligible for support under the Department of Education and Skills Higher Education Grants Scheme.

    Documents Required

    All applicants are required to provide the following documentation;

    • Academic Transcripts (this is the yearly breakdown of the modules studied and results received) and we require the transcripts for each year of study completed from any previous studies/courses attended. If these transcripts are in a language other than English, than please be aware we require official translated copies as well as the originals.

    • Recently updated CV including your education and experience to date

    • If applying through APEL, we require a personal statement outlining your reasons for applying for the course and why would you be a suitable candidate. Please be aware that your personal statement should be sent as a word document and the average length should be between 500 - 700 words.

    • Copy of your passport or driver’s licence.

    • For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid • For Non-EU applicants currently residing in Ireland - a Copy of your Garda National Immigration Bureau (GNIB) Card or proof of residency is required, to demonstrate that you have been residing in the EU for 3 of the last 5 years.

     

    Note: The period of residency for holders of Stamp 4 or Stamp 4 EU FAM is calculated from the date of receipt of the Stamp 4. Any period of residency in the state before this date will not be taken into consideration.



    For applicants who are in employment (including Self-Employment), we require the following documentation;

    Copy of their Tax Credit and Universal Social Charge Certificate 2020, or a letter from their current employer/accountant to confirm employment/self-employment.

    Please note that under the Springboard+ HCI 2020/21 initiative, 90% of the fees are funded by HEA and 10% of the fees are payable to the college for this category of applicants. Either the applicant or their employer can pay these fees, should the employer sponsor the applicant. Should you require a company sponsorship form for invoicing please let us know.



    For applicants who are unemployed and in receipt of Social Welfare payment, we require the following documentation;

    A recent payment slip, a copy of an application for PTEO/BTEA or a letter from DSP confirming your social protection status (signing for credits, any other form of social welfare etc.) would be suitable.



    For applicants who are homemakers, we require the following documentation; 

    Letter/statement signed by a Commissioner for Oaths confirming their status. Please see Springboard+ form on the Springboard+ website

    Please note that there are limited places available on all programmes. Those applicants who provide all the relevant supporting documents will be allocated places on their chosen programme on a first come-first served basis, subject to fulfilling the eligibility criteria.

    Should we not receive all of the above information, your application will not be progressed and you could potentially miss out an offer of a place.

    In the meantime, should you require any further information please do not hesitate to contact the DBS Admissions Office on 01 4177500 or by email on Springboard@dbs.ie

    Note: All applications must be submitted online via the Springboard+ website.
    Please visit the Springboard+ website for further information on participant eligibility and funding eligibility requirements.

     


    Springboard Logo

    Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. Human Capital Initiative Pillar 1 is funded by the National Training Fund.

    SB Partner Band

     

     





    Next Steps


    Application Procedure

    Please apply online via the Springboard portal HERE.



    Corporate Services

    Did you know?  DBS now can meet with you and your company to discuss the Springboard+ Government funded programmes, to see if it could work as a learning & development solution for your organisation.  This is ideal for any size organisation in any industry based in Dublin and the surrounding counties that may want to invest in employees' professional development.

    For more information on this new service or to arrange a meeting, please contact our Corporate Services Team on admissions@dbs.ie or by telephone 01 417 7500.






    Springboard Logo

    Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. Human Capital Initiative Pillar 1 is funded by the National Training Fund.

    SB Partner Band

     

     
    Categories:
    • Marketing & Event Management
    • 8
    • Full-Time
    • FREE* HCI Pillar 1 Programmes

    Course overview

    COURSE OVERVIEW 2020

    Awarding Body:
    Quality & Qualifications Ireland (QQI)
    QQI_Logo

    Duration: 1 Academic Year
    Study Mode: Full-Time
    Course Commencement Date: September 2020
    Award Level: Level 8
    Award Title: Higher Diploma in Science in Digital Marketing
    ECTS Credits: 60
    10% Contribution Fee (if applicable): €725

  • Download brochure
  • Contact

    We are now accepting applications for programmes taking place in 2020. Contact our admissions team for more information

    Email: admissions@dbs.ie
    Phone: 01 417 7500
    Opening times:
    Monday to Friday: 8:45am to 5:15pm

    Related Information