Higher Diploma in Science in Digital Marketing | Full-Time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Eligibility
  • Next Steps
  • Apply

Springboard+ | DBSHCI Digital Marketing
 

The Springboard 2020/21 brochure is available here for download.

Overview

 

Dublin Business School (DBS) in conjunction with Springboard+ has developed an intensive one-year full-time Level 8 conversion award for a Higher Diploma in Science in Digital Marketing (Level 8, 60 ECTS).

As more organisations rely on rich content to drive marketing success and serve customers, the ability to effectively manage digital assets and connect creative content across platforms and touchpoints becomes imperative. The Higher Diploma in Science in Digital Marketing is a conversion programme for graduates who wish to up-skill in digital marketing strategy, theory and practice. Graduates will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation.

The programme will enable graduates to play an active role in a diverse range of digital marketing roles and to be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.


 

Programme Objectives

  • Provide an academically rigorous framework through which students can develop an awareness of current problems and/or new insights in the digital marketing function to further develop and expand their knowledge of digital marketing.

  • Develop a systematic detailed knowledge, experience and understanding of digital content curation for digital marketing in a modern organisation.

  • Develop learners’ knowledge and ability to apply and use integrated digital marketing communications, particularly within campaigns, with the intention of using this knowledge creatively in the delivery of digital marketing strategies.

  • Demonstrate knowledge of marketing technologies and tools and the role they play in marketing strategies.

  • Develop an in-depth appreciation of modern data-driven metrics for marketing activities, and knowledge of using to drive an organisation’s e-business programme.

  • Provide learners with the tools to explore web analytics and understand campaign metrics.

  • Apply advanced research skills, constructively criticise, draw conclusions and offer recommendations within the marketing environment.

 

Entry Requirements

To be considered for admission to this programme, applicants must hold a full Level 8 Honours Bachelor Degree in any discipline from a recognised third level institution, or a full Level 7 Ordinary Degree in a cognate discipline in areas such as Marketing or Business.

All applicants should have a minimum of ordinary-level Leaving Certificate maths, or be able to demonstrate equivalent competency in maths at this level.

For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid

 

Recognition of Prior Learning

Applicants who do not have a Level 8 qualification at a pass award level and who have at least 3 years’ relevant work experience may also be considered through the College’s normal RPL procedures.  Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.

 
 

Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. Human Capital Initiative Pillar 1 is funded by the National Training Fund.

SB Partner Band

 For further information please visit: ESF Information and Communication guidelines. 

 *Eligibility and entry requirements apply.

 

 


Course Content

Year 1
 ECTS

 Digital Marketing Management

 5

 Digital Content and Storytelling

 5

 Digital Marketing Communications

 10

 Digital Marketing Technologies and Tools

 10

 E-Business Emerging Technologies

 10

 Digital Marketing Analytics and Metrics

 10

 Digital Portfolio

 10

Teaching and Assessment

This is a blended learning programme, with one fully online module. Whether online or face-to-face, the learning is supported with directed e-learning activities and objects, where the lecturer will guide the work-based learning using real-world scenarios and case studies.

Due to the practical nature of this programme the summative assessment strategy is totally focused on a continuous assignment which gives the learner the opportunity to produce a project artefact such as: e-book, digital storybook and digital poster.

At the final year students will benefit from knowledge in a key number of digital marketing areas and work towards the completion of a digital portfolio.


Teaching and Learning Strategy

The HDip in Digital Marketing programme adopts a flipped classroom approach with a mix of on demand and online or in-class timetabled classes.  Some weeks, like the first week, the teaching takes place in timetabled classes.  On other weeks, students have a mix of on demand units and timetabled classes.  In these weeks, the on demand units, which are a combination of guided video, animation, learning interactions and quizzes, are made available on Moodle for students to go through at their own convenience and at their own pace.  Some units take around one hour to complete and some take two hours, depending on whether it is a five- or ten-credit module.  The timetabled classes, either online or in-class, are a continuation of the on demand content, so it is important for students to complete the on demand units and any associated activities before the timetabled class that week.  Students have at least five days to go through the on demand content before the timetabled class. This mix of learning modes enables students to learn at their own convenience, while enjoying the social learning experience of a timetabled class. 




 



Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. Human Capital Initiative Pillar 1 is funded by the National Training Fund.

SB Partner Band

 

 

Structure

The Higher Diploma in Science in Digital Marketing programme comprises two 5 ECTS and five 10 ECTS modules, 60 ECTS in total.

Learning activities include:

  • Lecture classroom-based sessions

  • Workshops

  • Practical lab sessions

  • Online class (broadcast live)

  • Online tutorial (interactive)


The Full-time Higher Diploma in Science in Digital Marketing will run over one academic year from Monday to Friday. Calendars for this programme will be available in due course. Please note daytime attendance is required on this programme.

 

Career Opportunities

With a predicted 150,000 digital jobs and an internet economy worth €21.1 billion by 2020, the digital economy has taken centre stage in Ireland’s economic recovery with the industry creating hundreds of jobs every month.

Graduates of this programme will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to work in diverse range of digital marketing roles and/or be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.




Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. Human Capital Initiative Pillar 1 is funded by the National Training Fund.

SB Partner Band

 

 

 



HCI Eligibility

People in the following categories are eligible to apply for courses in the HCI Pillar 1 2020/21 academic year (subject to the applicant meeting all residency and nationality/visa requirements and any academic requirements).  Note: For Stamp 4 holders or Stamp 4 EU FAM, residency will be calculated from the date of receipt of the Stamp 4.  Any period of residency in the state before this date will not be taken into consideration.

For the Higher Diploma in Science in Digital Marketing, 1-year full-time programme, the following categories are eligible to apply:

(1) People in Employment

Please note that those in employment, under the HCI Pillar 2020/21 initiative, 90% of the fees are covered by HEA and 10% of the fees are payable to the college for this category of applicants.  The applicant must also meet the nationality/visa requirements and residency criteria, i.e. they must be able to demonstrate that they have been ordinarily resident in an EU/EEA/UK/Swiss state for at least three of the five years preceding their entry to the programme.  Either the applicant or their employer can pay these fees.  Should your employer be paying your fees, please contact us and we can forward you a company sponsorship form in order to invoice to your employer.

PROOF OF EMPLOYMENT DOCUMENTATION:

A copy of a most recent payslip

OR

This category of applicant will also be required to provide a copy of their most recent ‘Employment Detail Summary’ or other relevant revenue documentation.

Fees: The fee for the Higher Diploma in Science in Digital Marketing is €7,250 of which you pay 10% = €725

 

(2) Self-Employed

Self-employed applicants are eligible to apply.

PROOF OF SELF-EMPLOYED DOCUMENTATION:

A letter from their accountant or relevant documentation from Revenue showing that they are self-employed in Ireland would suffice

Fees: The fee for the Higher Diploma in Science in Digital Marketing is €7,250 of which you pay 10% = €725

 

(3) Returners

Returners are those who are not in receipt of a payment from the Department of Social Protection, have previous history of employment but may require upskilling or reskilling to transition back to the workforce.  Applicants must have been a homemaker or on other caring duties or economically dependent on a partner or spouse for a minimum period of 9 of the previous 12 months.

PROOF OF RETURNER DOCUMENTATION:

Applicants must swear a declaration before a Commissioner for Oaths attesting to their status.  A form to complete this process is available here.

Fees:    The fees for this programme under this category are fully funded at 100%.

 

(4) Recent Graduates

Under the HCI 2020/2021 Initiative, recent graduates are eligible to apply for this programme, i.e. Level 8 2020 Graduates.

PROOF OF RECENT GRADUATES:

A copy of your transcript of results of the level 8 degree or a copy of the parchment confirming the award.

Fees: The fee for the Higher Diploma in Science in Digital Marketing is €7,250 of which you pay 10% = €725

 

 

(5) The Unemployed

To be eligible for a HCI Pillar 1 course, a person must be in receipt of an eligible DEASP payment or be signing for social insurance contribution credits, have a previous history of employment or self-employment and be actively seeking work.

Note: Applicants must be in receipt of any of the following social welfare payment for 9 of the previous 12 months and hold at least a Level 8 qualification.

  • Jobseekers Benefit 

  • Jobseekers Allowance 

  • One Parent Family 

  • Disability Allowance 

  • Qualified Adults of Working Age 

  • Carers Allowance 

  • Farm Assist/Fish Assist 

  • Widow's, Widower's or Surviving Civil Partner's Contributory or Non-contributory Pension 

  • Blind Pension  

  • Deserted Wives Allowance 

PROOF OF UNEMPLOYED DOCUMENTATION:

Most recent copy receipt of payment of any of the above categories.

OR

A copy of a bank statement showing receipt of payments will suffice.  If this is provided, please ensure you redact your account number, BIC and IBAN but your name should remain visible, AND

A Letter from the DEASP confirming you are in receipt of any of the above social welfare payment for 9 of the previous 12 months

Fees:    The fees for this programme under this category are fully funded at 100%.

 

(6) Covid-19 Pandemic Unemployment Payment (PUP)

Applicants in in receipt of the Pandemic Unemployment Payment (PUP) at the point of application you will be required to transfer to a Jobseekers payment. The time on the PUP will satisfy the full 9-month requirement to qualify for Back To Education Allowance (BTEA). Applicants in this category should contact their INTREO office to discuss this change. Full-time ICT Conversion and HCI Pillar 1 courses are supported under the (BTEA).  Once the BTEA has been approved, a copy should be emailed to the admissions office.

PROOF OF PREVIOUSLY SELF-EMPLOYED DOCUMENTATION:

Proof of most recent payment;

OR

A copy of a bank statement showing receipt of payments will suffice.  If this is provided, please ensure you redact your account number, BIC and IBAN but your name should remain visible; AND

A copy of the BTEA approval letter

Fees:    The fees for this programme under this category are fully funded at 100%.



Application Procedures

All applications must be submitted online via the Springboard+ website.  Please note that documentation supporting the applicants status will be required as part of the application process.  Please visit the Springboard+ website for further information on participant eligibility and funding eligibility requirements.

The following documents are required by DBS as part of the application process.  When you apply through the Springboard website, a member of the admissions team will be in touch in relation to requesting the following documents:

  • Academic Transcripts of Results (this is a breakdown of each year, all the modules studied and all results achieved).If these transcripts are in a language other than English, we will require the originals together with official translated copies;

  • Proof of ID (Driver’s Licence or Passport);

  • Proof of Residency for all applicants for 3 of the last 5 years.This can be revenue documents, letter from DEASP office or letter from previous or current employer;

  • For Non-EU applicants currently residing in Ireland, a copy of your Garda National Immigration Bureau (GNIB) Card or proof of residency is required to demonstrate that you have been residing in the EU for 3 of the last 5 years;

  • For applicants who do not hold the required qualification and are applying through APEL (Approved Prior Experiential Learning), a recently updated and detailed CV is required with education and work experience to date.In addition, a personal statement is required outlining your reasons for applying for the course and why you would be a suitable candidate.This should be in the format of a word document and have between 500 and 700 words.

  • For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL).This must be evidenced through a recognised English Language Test such as IETLS, Cambridge, PTE, Duolingo, or DBS English Placement Test.Test certificates must be dated within the last 2 years.

 

Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. Human Capital Initiative Pillar 1 is funded by the National Training Fund.

SB Partner Band

 For further information please visit: ESF Information and Communication guidelines. 

 *Eligibility and entry requirements apply.
**This programme is subject to validation



Next Steps


Application Procedure

Please apply online via the Springboard portal HERE.



Corporate Services

Did you know?  DBS now can meet with you and your company to discuss the Springboard+ Government funded programmes, to see if it could work as a learning & development solution for your organisation.  This is ideal for any size organisation in any industry based in Dublin and the surrounding counties that may want to invest in employees' professional development.

For more information on this new service or to arrange a meeting, please contact our Corporate Services Team on admissions@dbs.ie or by telephone 01 417 7500.






Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. Human Capital Initiative Pillar 1 is funded by the National Training Fund.

SB Partner Band

 

 
Categories:
  • Marketing & Event Management
  • 8
  • Full-Time
  • FREE* HCI Pillar 1 Programmes

Course overview

COURSE OVERVIEW 2021

Awarding Body:
Quality & Qualifications Ireland (QQI)
QQI_Logo

Duration: 1 Academic Year
Study Mode: Full-Time
Course Commencement Date: March 2021
Award Level: Level 8
Award Title: Higher Diploma in Science in Digital Marketing
ECTS Credits: 60
10% Contribution Fee (if applicable): €725

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  • Contact

    We are now accepting applications for programmes taking place in 2021. Contact our admissions team for more information

    Email: admissions@dbs.ie
    Phone: 01 417 7500
    Opening times:
    Monday to Friday: 8:45am to 5:15pm

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