BA (Hons) Marketing – Full-time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps

  • Event Management
  • BA (Hons) in Marketing with Event Management

    CAO Code: DB517

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    Overview

    Event management professionals are widely seen as important to the development and success of Irish business and the tourism industry. This stream will provide graduates with a blend of knowledge and skills to equip them for employment in positions in marketing and/or event management, or will alternatively enable them to proceed to postgraduate study. The central focus of the programme is on specialist marketing and event management subjects. The programme also features a number of relevant business subjects, which extend the field of study to the broader business environment within which the event management and marketing functions are positioned.

  • Digital Media
  • BA (Hons) in Marketing with Digital Media

    CAO Code: DB518

     

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    Overview

    This stream was developed in close discussion with practitioners from the communications and marketing industry and is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital media skills in an ever changing business environment.

  • DigitalMedia & Cloud
  • BA (Hons) Marketing - Digital Media and Cloud Computing

    CAO Code: DB525

    DBS Digital Media Cloud Computing

    Overview

    The BA (Hons) in Marketing with Digital Media and Cloud Computing is a specialised and innovative programme, which has been created to meet the needs of learners who seek to develop their knowledge and appreciation of concepts and frameworks of marketing with digital media at BA level. The programme is academically challenging and the course features a range of Marketing with Digital Media and Cloud Computing subjects in which learners will be exposed to the latest cutting edge ideas, techniques and marketing frameworks through the analysis of industry best practice.

    The BA (Hons) in Marketing with Digital Media and Cloud Computing is aimed towards   students interested in building a career in Marketing with Marketing and Cloud Computing within a technological skill base. Industry research indicates that there is an increasing demand from companies in this area and this degree provides these capabilities. The programme will develop in learners both knowledge and practical experience of Marketing with Digital Media and Cloud Computing concepts. This programme, therefore, represents a rare opportunity for learners to shape their career paths in this exciting arena.

  • General
  • BA (Hons) in Marketing

    CAO Code: DB531

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    Overview

    This programme focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing, digital marketing and specifically event management in a marketing context. The degree aims to develop learners' knowledge of the theory, as well as practice of marketing, necessary for them to secure employment and perform in the areas of marketing in a broad range of employment environments with special focus on event marketing, event management, and the events marketing industries. 

    - Provide learners with knowledge and understanding of the fundamental theories and concepts and methods of business.
    - Develop an in‐depth knowledge and understanding of the theory, principles and methods that underpin the practice of marketing.
    - Analyse problems and formulate practical solutions to a variety of marketing problems at both a strategic and tactical level, as well as the ability to critically evaluate the approach and techniques used.
    - Develop a range of key interpersonal skills, characteristics and attitudes to enable learners to work professionally both individually and as part of teams.
    - Cultivate key personal attributes, self‐awareness and confidence to foster lifelong learning and to support progression in a career and/or further academic study.
    - Develop the skills of creativity and innovation and learn to think entrepreneurially in a marketing environment. 

     
Categories:
  • International
  • Marketing & Event Management
  • Full-time Degrees/ Certificates
  • Full-Time
  • Business & Management
  • 8

Course overview

COURSE OVERVIEW 2019

Awarding Body: 
Quality & Qualifications Ireland (QQI) 
QQI AWARD LOGO (1)
Award: Honours Bachelor Degree
NFQ Level:
 level 8
Award Title: 
BA (Hons) in Marketing
Award Type: Major
Duration: 3 Years
CAO Code: DB517, 
DB518, DB525, 
DB531

Contact Us

We are now accepting applications for programmes taking place in 2020. Contact our Admissions Team for further information.

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm