BA (Hons) in Marketing
CAO Code: DB531
Overview
The BA (Hons) Marketing focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing digital marketing and events marketing. It aims to develop learners' knowledge of the theory and practice of marketing, necessary for them to secure employment and perform in all key areas of marketing in a broad range of employment environments.
There is a strong focus on digital marketing and the competencies required for the implementation, execution, evaluation and interpretation of marketing models in a modern business environment.
Through formative and summative assessments, learners will have the opportunity to develop skills such as communication, research and presentation skills. This assists learners with their personal and professional development enhancing their employability and future career prospects. In year one and year two, the learner will address and complete assessment tasks which feed into their overall learning, giving them skills in research, literature reviewing, academic writing and presentation which are synthesised in learners’ third-year capstone project.
An overarching aim of the BA (Hons) in Marketing is to provide learners with a focused, functional and particular understanding of how organisations can utilise and optimise their approach to marketing and leverage this knowledge as part of the overall strategic goals of the organisation.
Aims and Objectives
The objectives of the BA (Hons) Marketing programme are:
1. To provide learners with knowledge and understanding of the fundamental theories concepts and methods of business.
2. To develop an in‐depth knowledge and understanding of the theory, principles and methods that underpin the practice of marketing.
3. To analyse problems and formulate practical solutions to a variety of marketing problems at both a strategic and tactical level, as well as the ability to critically evaluate the approach and techniques used.
4. To develop a range of key interpersonal skills, characteristics and attitudes to enable learners to work professionally both individually and as part of teams
5. To cultivate key personal attributes, self‐awareness and confidence to foster lifelong learning and to support progression in a career and/or further academic study.
6. To develop the skills of creativity and innovation and learn to think entrepreneurially in a marketing environment.
7. To ensure graduates are equipped with relevant, up-to-date knowledge and skills appropriate to the field of digital marketing, media, and cloud computing.
Delivery
All learners are expected to attend in person in class.