BA (Hons) Marketing – Full-time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps

  • Event Management
  • BA (Hons) in Marketing (Event Management)

    CAO Code: DB517

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    Overview

    Event management professionals are widely seen as important to the development and success of Irish business and the tourism industry. This stream will provide graduates with a blend of knowledge and skills to equip them for employment in positions in marketing and/or event management, or will alternatively enable them to proceed to postgraduate study. The central focus of the programme is on specialist marketing and event management subjects. The programme also features a number of relevant business subjects, which extend the field of study to the broader business environment within which the event management and marketing functions are positioned.

    Delivery

    All learners are expected to attend in person in class.

    Student Testimonial

    “I chose DBS because of its location, reputation and the recommendations based on past students. DBS has helped me change my career direction to the event industry. My event studies provided me with the opportunity to work in various events and gain experience which will help me get my dream job.

    The lecturers really made my experience a good one, there was always support available. They were really upbeat, friendly and helpful. They provided the help and guidance when I needed it, and helped me achieve my first class honours degree which I'm very thankful for."


    Brendan Reid
    Bachelor of Arts (Honours) in Marketing (Event Management)

    Brendan


  • Digital Marketing
  • BA (Hons) in Marketing (Digital Marketing)

    CAO Code: DB518

     
    BA (Hons) in Marketing (Digital Media) | DBS

    Overview

    This stream was developed in close discussion with practitioners from the communications and marketing industry and is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital marketing skills in an ever changing business environment.

    Delivery

    All learners are expected to attend in person in class.

  • General
  • BA (Hons) in Marketing

    CAO Code: DB531

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    Overview

    The BA (Hons) Marketing focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing digital marketing and events marketing. It aims to develop learners' knowledge of the theory and practice of marketing, necessary for them to secure employment and perform in all key areas of marketing in a broad range of employment environments. 

    There is a strong focus on digital marketing and the competencies required for the implementation, execution, evaluation and interpretation of marketing models in a modern business environment. 

    Through formative and summative assessments, learners will have the opportunity to develop skills such as communication, research and presentation skills. This assists learners with their personal and professional development enhancing their employability and future career prospects. In year one and year two, the learner will address and complete assessment tasks which feed into their overall learning, giving them skills in research, literature reviewing, academic writing and presentation which are synthesised in learners’ third-year capstone project. 

    An overarching aim of the BA (Hons) in Marketing is to provide learners with a focused, functional and particular understanding of how organisations can utilise and optimise their approach to marketing and leverage this knowledge as part of the overall strategic goals of the organisation.

    Aims and Objectives

    The objectives of the BA (Hons) Marketing programme are:

    1. To provide learners with knowledge and understanding of the fundamental theories concepts and methods of business.
    2. To develop an in‐depth knowledge and understanding of the theory, principles and methods that underpin the practice of marketing.
    3. To analyse problems and formulate practical solutions to a variety of marketing problems at both a strategic and tactical level, as well as the ability to critically evaluate the approach and techniques used.
    4. To develop a range of key interpersonal skills, characteristics and attitudes to enable learners to work professionally both individually and as part of teams
    5. To cultivate key personal attributes, self‐awareness and confidence to foster lifelong learning and to support progression in a career and/or further academic study.
    6. To develop the skills of creativity and innovation and learn to think entrepreneurially in a marketing environment.
    7. To ensure graduates are equipped with relevant, up-to-date knowledge and skills appropriate to the field of digital marketing, media, and cloud computing. 

    Delivery

    All learners are expected to attend in person in class.

Categories:
  • International
  • Marketing & Event Management
  • Full-time Degrees/ Certificates
  • Full-Time
  • Business & Management
  • 8

Course overview

Awarding Body: 
Quality & Qualifications Ireland (QQI) 
QQI AWARD LOGO (1)
Award: Honours Bachelor Degree
NFQ Level:
 level 8
Award Title: 
BA (Hons) in Marketing
Award Type: Major
Duration: 3 Years
CAO Code: DB517, DB518, DB531
Next Intake: September 2025

Contact Us

We are now accepting applications for programmes taking place in 2025. Contact our Admissions Team for further information.

Email: [email protected]
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm