Overview of MSc in Digital Marketing and Analytics (Online)
Marketing has moved faster than most careers can keep up with. The job title might be the same, but the skills required to do it well - and to lead others doing it - have moved on. Data fluency, analytics capability, and strategic digital thinking are now baseline requirements for senior marketing roles.
This programme is for professionals who already understand marketing but want the analytical depth and formal qualification to operate at a higher level. Whether you're working in a traditional marketing function that's gone digital, already in a digital role without the credentials to match, or moving into marketing from an adjacent field, Dublin Business School's Online MSc in Digital Marketing and Analytics programme is designed to get you where you're going.
It's fully online, built around the reality that you're working while you study, and accredited by QQI at Level 9 on the National Framework of Qualifications in Ireland.
Who is this programme for
This programme suits you if you're a marketing professional looking to move into more senior or data-led roles, a digital practitioner who wants a postgraduate qualification to consolidate your experience, or a graduate from a business, finance, or IT background moving into digital marketing as a specialism.
The online format is designed for people with professional and personal commitments. You won't need to step back from work to complete it.
Entry requirements
The minimum entry requirement is a Second Class Honours Grade 2 (2.2) Level 8 degree in a cognate discipline from a recognised third-level institution. Cognate areas include marketing, business, finance, IT, and related fields. An equivalent professional qualification such as MMII is also accepted.
If English is not your first language and your undergraduate degree was not taught in English, you'll also need to provide:
● Evidence of B2+ proficiency on the Common European Framework of Reference for Languages
● A recognised test certificate (IELTS, TOEFL, or equivalent) dated within the last two years
Non-EU applicants living outside Ireland should apply directly to the DBS International Admissions Office.
FAQ
What are the entry requirements for the MSc in Digital Marketing and Analytics (Online)?
The minimum entry requirement is a Second Class Honours Grade 2 (2.2) Level 8 degree in a cognate discipline from a recognised third-level institution. Relevant areas include marketing, business, finance, IT and related fields. An equivalent professional qualification, such as MMII, is also accepted.
Who is the MSc in Digital Marketing and Analytics (Online) suitable for?
This programme is ideal for marketing professionals looking to move into more senior or data-led roles, digital practitioners who want a postgraduate qualification, and graduates from business, finance or IT backgrounds.
Is there a full-time digital marketing master’s option available?
Yes, if you are looking for a one-year, full-time master’s in digital marketing rather than the online programme, you can explore the full-time course through the relevant programme page.