More and more businesses are relying on big data to gain insights into consumer behaviour and business performance. Companies rely heavily on the technologies that allow them to interpret all of the data they are collecting, but more important than the technology is the personnel required to deliver their expertise in the area. Data analysts are in high demand, with Forfás and the Expert Group for Future Skills Needs predicting more than 21,000 data related jobs to be created in Ireland by 2020. Here are just some of the reasons this profession is so highly sought after.
Building a Customer Base
Business depends on the bottom line, and for most companies that means providing a product or service to consumers. Data analytics allow companies to find, create and grow a customer base online through organic and paid reach on social media and websites. With targeted online advertisements in place, a business can handpick their target market and launch or promote a product directly at the intended audience.
Identify Behaviour Patterns
Big data can provide lots of detailed information about consumer habits, and once this is broken down and analysed it is easy to spot similar trends. How consumers react to your website, advertising, and products will be extremely useful in forecasting sales and business growth, and developing future strategies.
Data Visualisation
Data visualisation can help to boil complex data sets down to their simplest form, and display them in a visually appealing manner. Not only does it look easier on the eye, it makes understanding and interpreting the data much simpler, which results in a speedier decision making process.
Create Better Marketing Campaigns
Now that you know your audience better, you can market to them more effectively than ever before. Companies have a much deeper understanding of who their customers are and what they want, and creating campaigns around this information is the key to growing the business. Analyse the market, listen to what it has to say, and then use this information to your advantage.
Interested in starting a career in Data Analytics? Contact the DBS Admissions team today on (01) 4177 500 or email [email protected] to find out about the programmes on offer and how to apply.