Media and Journalism COURSES

BA (Hons) in Media and Cultural Studies


Awarding Body: Quality & Qualifications Ireland (QQI) - formerly Higher Education & Training Awards Council (HETAC) qqi logo 
Award Level:
8 (Honours Bachelor Degree)
Award Type: Major 
Course Length:
3 years
CAO Code:

What is Media & Cultural Studies?

The BA (Hons) in Media & Cultural Studies is an exciting new degree that combines two increasingly popular fields of study. Cultural Studies began in Britain in the 1950s and later had an enormous impact on the United States and Europe. As a focus of study, it broke historically with elite conceptions of culture and focused, instead, on popular cultural forms and the whole life-ways of individuals in contemporary society. Cultural Studies combines elements of sociology, literary and film studies with qualitative and ethnographic research methods to allow students to critically engage with such topics as globalisation, ethnicity and race, the body, sexuality, religion and politics, to name but a few. Uniquely, this programme also allows students to engage with themes such as the origin of culture, language and violence.

The mass media, including cinema, television, radio, the printed media and the Internet have a pervasive influence on contemporary society. Consequently, Media Studies examines the global expansion of the mass media and investigates the way it shapes our understanding of world around us. The contemporary world is subject to major cultural shifts related to globalisation, the evolution of consumer culture, and the changing relationships between state and media institutions. It is precisely this rapidly evolving relationship in today’s global culture that the twinning of Media & Cultural Studies seeks to interrogate, examine and explain.

Programme Content

The BA (Hons) in Media and Cultural Studies programme has the following content.

The following is an outline of the proposed course structure. The degree is divided into three years, while each year is divided into two twelve-week semesters. The programme consists of modules from each stream (Culture & Media), and realised via literature, ethnography, social theory, language, history and film, popular media (TV, radio, film, art).

Year 1
  • Introducing Media, Culture and Society
  • Culture and Violence/Material Culture and Consumption
  • Exploring Cultural Differences
  • Understanding Popular Culture
  • Understanding the Image
  • Media and Cultural Studies Learning Lab
Year 2
  • Media and the Modern World
  • Culture and Colonialism
  • Exploring the Body
  • Documentary Filmmaking
  • Documentary and Non-Fiction Film & Television/Avant-Garde and Experimental Film & Video
Year 3
  • Gender and Sexuality
  • Contemporary Cybercultures
  • Social Theory I/Social Theory II
  • The City
  • Final Year Projects


The BA (Hons) Media and Cultural Studies is a 3 year programme. The degree is divided into three levels and students take the programme in its entirety.

In Level 1 students undertake introductory subjects that are designed to develop knowledge and understanding of core disciplines to provide a platform for further study.

In Level 2 students take subjects that build in the Level 1 foundation and further develop student knowledge and understanding.

In Level 3 students take subjects intended to develop understanding of applied areas and key subjects within the field of Culture and Media. Students will additionally undertake a research project under the guidance of a supervisor.

Career Opportunities

Students with a degree in Media & Cultural Studies will go on to academic work in disciplines such as English, History, Anthropology, Political Science, or Sociology, as well as in interdisciplinary fields such as Gender and Media Studies and also in Journalism and the communication industries. Graduates will be able to apply their scholarly training in applied settings: some with cultural institutions of various kinds, such as museums, others in advocacy groups, service groups or non-government organisations. Successful graduates from the Media & Cultural Studies programme will possess a wide and diverse range of skills which will qualify them to work within a number of disciplines, including the Humanities, the Arts, Politics, Business and Non-Governmental Organisations to name but a few.


The fees for Full-time BA (Hons) in Media and Cultural Studies are €5,400 per annum.

You can view all full-time undergraduate degree course fees or why not contact our admissions team who will also be able to advise on the payment options available to our students.

Fees quoted cover the annual cost of tuition, registration and examinations. Please note also that tax relief is available on fees for Irish income tax payers at the standard rate of 20% on all fees exceeding €2,000 and up to €7,000.

Next Steps

Before making an application please ensure you are aware of all our entry requirements.

School Leaver Applicants

Application for first year full-time programmes in the college is through the CAO System. The CAO system applies only to applications for first year admissions to undergraduate full-time day programmes described in the prospectus, which have a CAO Course code  

Application forms and the CAO Handbook are both supplied by the Central Applications Office (CAO), Tower House, Eglinton Street, Galway or from your Career Guidance Counsellor.

Please read our information form for advice on completing the CAO application.

Mature Applicants

If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted. 

Transfer Students

Students holding a relevant Certificate, Diploma or other relevant third level qualification may qualify for entry to the second or third year of degree programme. Transfer applications to the second or third year full-time programmes are to be made directly to the college. Students should send copies of their examination transcripts and other relevant documentation along with their application form (available from the School / College) to the Admissions Office at Dublin Business School.   

EU Citizens

A European (EU) Application is one made by a person: 

(a) who is permanently a resident in one of the member states of the European Union and/or
(b) who will have received full-time second level education, for three of the five years immediately before the date of proposed admission, in member states.

Non-EU Applicants

Non - EU applicants should contact directly the International Admissions Office at Dublin Business School.

Application fee to CAO

There is a standard application fee of €40 made payable to CAO on submitting your CAO application form, or €25 if submitting an online application to CAO before 20th January. Late applications to CAO will be charged €50 for online and €80 for paper applications.



DBS Open Evening

Now accepting applications for Autumn 2014

We are now accepting applications for all programmes commencing Autumn 2014. Apply online or contact our admissions team for more information by calling 01 417 7500 Monday to Friday, 8.45am to 5.15pm or email


“Because the BA (Hons) in Media and Cultural Studies is a combination of two subjects it gave me the opportunity to study a great variety of things, from filming our own documentary about a new comedian to learning about different cultures throughout the world. I majored in media in my final year, producing a first class thesis in radio. I’ve been working for a radio station for the past three months now, putting my degree to good use!”

Karin Carthy

BA (Hons) in Media & Cultural Studies