Overview
Dublin Business School, in conjunction with Springboard+, have developed a part-time Level 7 Special Purpose Award programme leading to a Certificate in Digital Marketing. 150,000 jobs have been predicted to be potentially created in the digital economy by 2020. It is expected to be worth 21.1 billion by 2020 accounting for 10% of GDP. There has been tremendous change taking place in businesses in particular in their e-commerce environment and in their interaction with social media.
In order to address and respond to this level of change the Future Skills Requirements Reports across a range of sectors have identified that one of the key future skills needs by function within companies was to have a marketing department with e-commerce and social media skills. This programme is designed to address such a skills gap by providing participants with an applied knowledge of digital marketing.
Upon completion of the programme, participants will have specialised digital marketing skills and competencies that will enable them to pursue employment positions in many fields, including Digital Imaging Manager, Online Database Manager, Marketing Management, Market Research, Brand Management, Advertising & Public Relations, and Marketing Consultancy. Digital Marketing concepts will provide participants with an appreciation of how digital marketing is part of any modern day integrated brand communications strategy. Digital Planning and Management will provide participants with both the understanding and practice of planning and managing a digital marketing campaign. Implementing Digital Media is a hands-on module that explores how digital media tools are developed, used and assessed by marketers while the E-Business module provides the context for the e-business strategy and examines the impact of technology on the supply chain.
See our full range of Springboard courses here.
Entry Requirements
To be eligible to apply for a place on this programme applicants must be holders of a Level 6 NFQ award or equivalent. Applications without this will be considered on the basis of approved prior experience and learning (RPL).
Corporate Services
Did you know? DBS would love to meet with you and your company to discuss the Springboard+ Government funded programmes initiative.
DBS offers a range of Springboard+ programmes designed to meet the skills need of employers and the country. These programmes could provide your employees with the relevant skills to grow and develop into the next few years and beyond.
For more information on this new service or to arrange a meeting, please contact our Corporate Services Team on admissions@dbs.ie or by telephone 01 417 7500.
Course Content
Modules within this programme include:
• Digital Marketing Environment
• Digital Marketing Fundamentals
•Digital Marketing Planning and Management
• Media Technologies for Marketing
Digital Marketing Environment
Beginning with a general introduction to marketing ideas and the business environment, learners will encounter the digital marketing environment to allow them to understand the impact technology is having on both contemporary commerce and marketing. The objective of the module is to introduce students to the technology advances that are shaping the current trends in marketing and advertising, and to highlight possible future trends that will further impact on the marketing landscape in the near future. Learners will have the opportunity to evaluate a variety of business models as they relate to the digital marketing environment.
Digital Marketing Fundamentals
Learners encounter the main disciplines involved with marketing within that current commercial environment and can grasp their theoretical basis, allowing them to understand how these help to deliver value. Learners explore from a consumer's perspective the fundamentals of online marketing. While the evolution of the Internet has created a renaissance of marketing, new marketing fundamentals have flourished for marketers to seize present and future opportunities using digital technologies. Learners will assess the differences between Owned, Paid & Earned media to allow them to improve online marketing presence and understand how businesses can create and deliver value through the advent of ominchannel Marketing.
Digital Marketing Planning and Management
Learners understand how to develop and communicate a strategy to deliver that value within these environments using those fundamental concepts and theories they have learned within the previous modules. Learners understand that Planning elements including research, campaign scoping, deliverable, budgeting, tools, and KPIs are central to any digital campaign. Consumer engagement and insight into online behaviors become key to appreciation of the new landscape. Understanding the costs, rewards and risks associated with developing any interactive digital media campaign will also be outlined and explored within accepted strategic frameworks.
Media Technologies for Marketing
Learners then practically apply their previous learning using a set of commonly employed tools and technologies. The module gives learners an understanding of the role of various, platforms and tools, including social media as a key technologies for marketers. Learners have an opportunity to familiarize themselves with a variety of social media platforms and the various ways in which they may be leveraged by organisations to engage with key audiences. Students gain practical access to the various component parts and tools of a strategic digital Marketing campaign which allows them to further build upon their learning in the other three modules.
Career Opportunities
DBS fully recognises the importance of job readiness to the Springboard participant and has put in place since 2013 an integrated and comprehensive Personal and Professional Development Service titled ‘Jump Start Your Career’. This intensive programme covers every aspect of the job hunting process and has greatly assisted Springboard participants with their job search activities and preparation for employment. All initiatives under the programme focus on facilitating the transition from higher education to employment.
Upon completion of the programme, graduates would typically take up roles as:
• Social Media Managers
• SEO specialist/Manager
• Digital Project Manager
• Digital Creative Manager
• Digital Advertising Manager
• Social & Display Manager
• Online Marketing Manager
• Product Managers
• Social Media Strategists
A suite of careers motivation, self-confidence and job ready workshops will be delivered and timetabled for programme participants. Additional sessions will be scheduled to include:
- CV Preparation, Interview Skills & Techniques & Job searching tools
- One-to-One sessions
- Individual coaching & feedback, Review of experience and progress & Candidate/Employment matching process.
Out of hours one-to-one consultations, with evening appointments, will also be offered to programme participants who are unable to attend during the day.
DBS will offer strong assessment processes and feedback tools to assist in one-to-one sessions in training on behavioural competencies style, career match aptitudes that will enhance significantly the career guidance, personal development, employer engagement and interview skills in order to maximise the work placement and employment opportunities. Significant emphasis will be placed on building communication and interpersonal confidence and skills to demonstrate own value to employer. Each participant will have access to a careers coach/mentor to support the candidate/placement matching and placement process with potential employers.
DBS also provides extensive networking opportunities for Springboard students and also liaises with external partners to enhance career progression for its learners.
DBS also has extensive engagement with industry and in addition to companies who have pledged interests of placements, it has over 1,150 employers on its database and active engagement with 2,727 DBS Alumni all of whom are being contacted to offer work experience opportunities to Springboard Students.
Eligibility
People in the following categories are eligible to apply for courses in the 2019/20 academic year (subject to the applicant meeting all residency and nationality/visa requirements and any academic requirements):
- People in employment
Please note that under the Springboard+ 2019/20 initiative, 90% of the fees are covered by HEA and 10% of the fees are payable to the college for this category of applicants. They may apply to all courses if they meet the nationality/visa requirement and residency criteria. These fees can be paid by either the applicant or their employer, should the employer sponsor the applicant. Should you require a company sponsorship form for invoicing please let us know.
Therefore the below fees will be applied to your application, should your application be successful, for this course:
Certificate in Digital Marketing - Course fee is €3,200, of which you pay 10% = €320
NOTE: These fees must be paid prior to enrolling on your Springboard+ programme.
- Returners (Formerly referred to as Homemakers)
Courses are fully funded for these applicants. They may apply to all courses if they meet the nationality/visa requirement and residency criteria. Course specific criteria may also apply.
- The unemployed or formerly self-employed
Courses are fully funded for these applicants. All courses are open to this category of applicants, with the exception of the two-year part-time ICT conversion courses which are not open to those in receipt of Jobseekers-related payments.
All applications must be submitted online via the Springboard+ website. Please note that documentation supporting the applicants status will be required as part of the application process.
Please visit the Springboard+ website for further information on participant eligibility and funding eligibility requirements.
RPL Information
Recognition of Prior Learning (RPL). Learners may also access this programme on the basis of recognition of prior learning or by assessment of prior experiential learning/informal learning. Such applicants are considered on a case-by-case basis. The process is implemented within the relevant school, by the relevant Head of School/Department or nominee, and is overseen by The Registrar. For this particular programme applicants will be considered on a case by case basis based upon their educational record, work experience and a capacity to successfully participate in the programme.
Next Steps
Apply online via the Springboard portal here.
Corporate Services
Did you know? DBS now can meet with you and your company to discuss the Springboard+ Government funded programmes, to see if it could work as a learning & development solution for your organisation.
This is ideal for any size organisation in any industry based in Dublin and the surrounding counties, that may want to invest in employees' professional development.
For more information on this new service or to arrange a meeting, please contact our Corporate Services Team on admissions@dbs.ie or by telephone 01 417 7500.