Course Content
Modules within this programme include:
• Digital Marketing concepts
• Digital Planning and Management
• Implementing Digital Media
• E-Business
Digital Marketing Concepts
In this module you will:
•Acquire knowledge to be able to compare websites effectively
• Learn of the technologies used to promote an online marketing presence
• Learn to develop marketing strategies used in the electronic world
• Gain an understanding of social media strategies
Digital Planning and Management
In this module you will:
• Learn digital campaign planning and management concepts
• Gain a knowledge of the theoretical concepts of digital marketing
• Learn how to develop a marketing strategy in the electronic business world
• Learn how to measure the effectiveness of an online marketing campaign
• Acquire the ability to prepare a digital media mix for a specific target audience
Implementing Digital Media
In this module you will:
• Acquire knowledge of digital tools in the marketing environment
• Use a variety of popular digital marketing tools
• Understand the process involved in developing digital marketing tools
•Learn how digital media fits into the overall marketing strategy
eBusiness
In this module you will:
• Gain a knowledge of eBusiness and how an eBusiness enterprise functions
• Learn about the fast pace of change in eBusiness
• Learn about the opportunities and threats in carrying out business over electronic platforms
• Become aware of the role of social media in business
• Gain an in-depth knowledge of the technological and commercial structures and concepts that support eBusiness
Digital Marketing concepts will provide participants with an appreciation of how digital marketing is part of any modern day integrated brand communications strategy. Digital Planning and Management will provide participants with both the understanding and practice of planning and managing a digital marketing campaign. Implementing Digital Media is a hands-on module that explores how digital media tools are developed, used and assessed by marketers while the E-Business module provides the context for the e-business strategy and examines the impact of technology on the supply chain.