Higher Diploma in Science in Digital Marketing | Part-Time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Eligibility
  • Next Steps
  • Apply
Higher Diploma in Digital Marketing (Part-Time)

The Springboard 2020/21 brochure is available here for download.

Overview

The Higher Diploma in Science in Digital Marketing is an industry led conversion course for non-marketing graduates who wish to acquire sought after skills that have become paramount for businesses to survive and thrive in a digital landscape. As more organisations rely on rich content to drive marketing success and serve customers, the ability to effectively manage digital assets and connect creative content across platforms and touchpoints becomes imperative. Graduates of this programme will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to work in diverse range of digital marketing roles and/or be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing 

 

Programme Aims & Objectives

The specific programme objectives are to:

  • Enable learners to develop an awareness of current problems and/or new insights in the digital marketing function to further develop and expand their knowledge of digital marketing.

  • Develop a systematic detailed knowledge, experience and understanding of digital content curation for digital marketing in a modern organisation.

  • Develop learners’ knowledge and ability to apply and use integrated digital marketing communications, particularly within campaigns, with the intention of using this knowledge creatively in the delivery of digital marketing strategies.

  • Demonstrate knowledge of marketing technologies and tools and the role they play in marketing strategies.

  • Develop an in-depth appreciation of modern data-driven metrics for marketing activities, and knowledge of using to drive an organisations e-commerce programme.

  • Provide the tools to explore web analytics and understand campaign metrics.

  • Apply advanced research skills, constructively criticise, draw conclusions and offer recommendations within the marketing environment.

 

Teaching and Assessment

This is a blended learning programme, with one fully online module. Whether online or face-to-face, the learning is supported with directed e-learning activities and objects, where the lecturer will guide the work-based learning using real-world scenarios and case studies.

Due to the practical nature of this programme the summative assessment strategy is totally focused on a continuous assignment which gives the learner the opportunity to produce a project artefact such as: e-book, digital storybook and digital poster.

At the final year students will benefit from knowledge in a key number of digital marketing areas and work towards the completion of a digital portfolio.

 

Entry Requirements

The minimum entry requirements for Higher Diploma in Science in Digital Marketing are:

To be considered for admission to this programme, applicants must hold a Primary Honours Degree (Level 8), with a minimum of a pass classification, in any discipline from a recognised third level institution or equivalent qualification.

For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Recognition of Prior Learning (RPL)

Learners may also access this course on the basis of recognition of prior learning or by assessment of prior experiential learning/informal learning. For this particular programme applicants will be considered on a case-by-case basis based upon their educational record, work experience, their ability to demonstrate technical or mathematical problem solving skills and a capacity to successfully participate in the programme.

 

 

Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. 

SB Partner Band

  For further information please visit: ESF Information and Communication guidelines.

Course Content

The Higher Diploma in Science in Digital Marketing has the following content:

  • Digital Marketing Management

  • Digital Content & Storytelling

  • Digital Marketing Communications

  • Digital Marketing Technologies & Tools

  • E-Business Emerging Technologies

  • Digital Marketing Analytics & Metrics

  • Digital Portfolio



Assessment Methods

The Higher Diploma in Digital Marketing is an academic programme informed by the clinical and academic experience of the lecturers. Due to the practical nature of this programme the summative assessment strategy is totally focused on a continuous assignment basis which gives the learner the opportunity to produce a formal education portfolio through each module.

Teaching and Learning Strategy

The HDip in Digital Marketing programme adopts a flipped classroom approach with a mix of on demand and online or in-class timetabled classes.  Some weeks, like the first week, the teaching takes place in timetabled classes.  On other weeks, students have a mix of on demand units and timetabled classes.  In these weeks, the on demand units, which are a combination of guided video, animation, learning interactions and quizzes, are made available on Moodle for students to go through at their own convenience and at their own pace.  Some units take around one hour to complete and some take two hours, depending on whether it is a five- or ten-credit module.  The timetabled classes, either online or in-class, are a continuation of the on demand content, so it is important for students to complete the on demand units and any associated activities before the timetabled class that week.  Students have at least five days to go through the on demand content before the timetabled class. This mix of learning modes enables students to learn at their own convenience, while enjoying the social learning experience of a timetabled class. 





Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. 

SB Partner Band

 For further information please visit: ESF Information and Communication guidelines.

 


Structure

The Higher Diploma in Science in Digital Marketing programme comprises 60 ECTS. The programme has two 5 ECTS module and four 10 ECTS modules.

The part-time mode will be taught over 18 months, 3 semesters. The timetable for this course will be available in due course.






Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. 

SB Partner Band

 For further information please visit: ESF Information and Communication guidelines.

 

 



Career Opportunities

With a predicted 150,000 digital jobs and an internet economy worth €21.1 billion by 2020, the digital economy has taken centre stage in Ireland’s economic recovery with the industry creating hundreds of jobs every month.

Graduates of this programme will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to work in diverse range of digital marketing roles and/or be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.




Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. 

SB Partner Band

 For further information please visit: ESF Information and Communication guidelines.

 

 



Eligibility 

 

People in the following categories are eligible to apply for courses in the 2020/2021 academic year (subject to the applicant meeting all residency and nationality/visa requirements and any academic requirements).

Note: For Stamp 4 holders or Stamp 4 EU FAM, residency will be calculated from the date of receipt of the Stamp 4.  Any period of residency in the state before this date will not be taken into consideration.

For the Higher Diploma in Science in Digital Marketing, 2 year part-time programme, the following categories are eligible to apply:

People in Employment

Please note that those in employment, under the Springboard+ 2020/2021 initiative, 90% of the fees are covered by HEA and 10% of the fees are payable to the college for this category of applicants. The applicant must also meet the nationality / visa requirements and residency criteria i.e. they must be able to demonstrate that they have been ordinarily resident  in an EU / EEA / UK / Swiss state for at least three of the five years preceding their entry to the programme. Either the applicant of their employer can pay these fees. Should your employer be paying your fees, please contact us and we can forward you a company sponsorship form in order to invoice your employer.


PROOF OF EMPLOYMENT DOCUMENTATION
:

  • A copy of most recent payslip

Fees: The fee for the Higher Diploma in Science in Digital Marketing is €7,250 of which you pay 10% = €725

Returners

Returners are those who are not in receipt of a payment from the Department of Social Protection, have previous history of employment but may require upskilling or reskilling to transition back to the workforce. Applicants must have been a homemaker or on other caring duties or economically dependent on a partner or spouse for a minimum period of 9 of the previous 12 months.

 

PROOF OF RETURNER DOCUMENTATION:

  • Applicants must swear a declaration before a Commissioner for Oaths attesting to their status. A form to complete this process is available here.

     

Fees: The fees for this programme are 100% fully funded under this category.

 

Self-Employed

Self employed applicants are eligible to apply:

PROOF OF SELF-EMPLOYED DOCUMENTATION:

  • A letter from their accountant or relevant documentation from Revenue showing that they are self-employed in Ireland would suffice.

     

Fees: The fee for the Higher Diploma in Science in Digital Marketing is €7,250 of which you pay 10% = €725

 

People signing for Contribution Credits:

Applicants in this category are eligible to apply for this course, provided that they meet the nationality / visa requirement, the residency criteria and the course specific criteria as set out previously.

 

PROOF OF SIGNING FOR CONTRIBUTION CREDITS:

  • A letter from DSP (the Department of Social Protection) confirming your social protection status (signing for credits).

     

Fees: The fees for this programme are 100% fully funded under this category.

 

PLEASE NOTE:

These two-year part-time conversion courses are NOT open to those in receipt of Jobseekers-related payments or Covid-19 Pandemic Unemployment Payment (PUP).

Please visit the Springboard+ website for further information on participant eligibility and funding eligibility requirements.

 

Application Procedures

 

All applications must be submitted online via the Springboard+ website. Please note that the documentation supporting the applicants status will be required as part of the application process. Please visit the Springboard+ website for further information on participant eligibility and funding eligibility requirements.


The following documents are required by DBS as part of the application process. When you apply through the Springboard+ website, a member of the DBS Admissions Team will be in touch in relation to requesting the following documents:


  • Academic Transcripts of results (this is a breakdown of each year, all the modules studied and all results achieved). If these transcripts are in a language other than English, we will require the originals together with official translated copies.

  • Proof of ID - Driver's Licence of Passport.

  • Proof of residency for all applicants for three of the last five years. This can be revenue documents, letter from DEASP office or letter from previous or current employer.

  • For Non-EU Applicants currently residing in Ireland, a copy of your Garda National Immigration Bureau (GNIB) Card or proof of residency is required to demonstrate that you have been residing in the EU for three of the last five years.

  • For applicants who do not hold the required qualification and are applying through APEL (Approved Prior Experiential Learning), a recently updated and detailed CV is required with education and work experience to date. In addition, a personal statement is required outlining your reasons for applying for the course and why you would be a suitable candidate. This should be in the format of a word document and have between 500 and 700 words.

  • For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language Test such as IELTS, Cambridge, PTE, Duolingo, or DBS English Placement Test. Test certificates must be dated within the last two years.

     

     

    Springboard Logo

    Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020

    SB Partner Band


    For further information please visit: ESF Information and Communication guidelines.

Next Steps


Application Procedure

Please apply online via the Springboard portal HERE.



Corporate Services

Did you know?  DBS now can meet with you and your company to discuss the Springboard+ Government funded programmes, to see if it could work as a learning & development solution for your organisation.  This is ideal for any size organisation in any industry based in Dublin and the surrounding counties that may want to invest in employees' professional development.

For more information on this new service or to arrange a meeting, please contact our team via email: admissions@dbs.ie or by phone: (01) 4177 500.






Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. 

SB Partner Band

 For further information please visit: ESF Information and Communication guidelines.

 
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Course overview

COURSE OVERVIEW
2020 / 2021

Awarding Body:
Quality & Qualifications Ireland (QQI)
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Duration: 18 months
Study Mode: Part-Time
Course Commencement Date: March 2021
Award Level: Level 8
Award Title: Higher Diploma in Science in Digital Marketing
ECTS Credits: 60
10% Contribution Fee (if applicable): €725

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  • Contact

    We are now accepting applications for programmes taking place in 2021. Contact our admissions team for more information

    Email: admissions@dbs.ie
    Phone: 01 417 7500
    Opening times:
    Monday to Friday: 8:45am to 5:15pm