Higher Diploma in Science in Digital Marketing | Part-Time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Eligibility
  • Next Steps
  • Apply
Springboard+ Programmes at DBS
Higher Diploma in Digital Marketing (Part-Time)  

The Springboard 2020/21 brochure is available here for download.

Overview

The Higher Diploma in Science in Digital Marketing is an industry led conversion course for non-marketing graduates who wish to acquire sought after skills that have become paramount for businesses to survive and thrive in a digital landscape. As more organisations rely on rich content to drive marketing success and serve customers, the ability to effectively manage digital assets and connect creative content across platforms and touchpoints becomes imperative. Graduates of this programme will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to work in diverse range of digital marketing roles and/or be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing 

 

Programme Aims & Objectives

The specific programme objectives are to:

  • Enable learners to develop an awareness of current problems and/or new insights in the digital marketing function to further develop and expand their knowledge of digital marketing.

  • Develop a systematic detailed knowledge, experience and understanding of digital content curation for digital marketing in a modern organisation.

  • Develop learners’ knowledge and ability to apply and use integrated digital marketing communications, particularly within campaigns, with the intention of using this knowledge creatively in the delivery of digital marketing strategies.

  • Demonstrate knowledge of marketing technologies and tools and the role they play in marketing strategies.

  • Develop an in-depth appreciation of modern data-driven metrics for marketing activities, and knowledge of using to drive an organisations e-commerce programme.

  • Provide the tools to explore web analytics and understand campaign metrics.

  • Apply advanced research skills, constructively criticise, draw conclusions and offer recommendations within the marketing environment.

 

Entry Requirements

The minimum entry requirements for the Higher Diploma in Science in Digital Marketing are:

  • A Level 8 primary undergraduate honours degree with a minimum Pass classification from a recognised third level institution in a non-cognate area.

  • For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Applicants who do not have a Level 8 qualification at a pass award level and who have at least 3 years’ work experience may also be considered through the college’s normal RPL procedures.  Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.

 

Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. 

SB Partner Band

  For further information please visit: ESF Information and Communication guidelines.

Course Content

The Higher Diploma in Science in Digital Marketing has the following content:

  • Digital Marketing Management

  • Digital Content & Storytelling

  • Digital Marketing Communications

  • Digital Marketing Technologies & Tools

  • E-Business Emerging Technologies

  • Digital Marketing Analytics & Metrics

  • Digital Portfolio

Assessment Methods

The Higher Diploma in Digital Marketing is an academic programme informed by the clinical and academic experience of the lecturers. Due to the practical nature of this programme the summative assessment strategy is totally focused on a continuous assignment basis which gives the learner the opportunity to produce a formal education portfolio through each module.



Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. 

SB Partner Band

 For further information please visit: ESF Information and Communication guidelines.

 



Structure

The Higher Diploma in Science in Digital Marketing programme comprises 60 ECTS. The programme has two 5 ECTS module and four 10 ECTS modules.

The part-time mode will be taught over 18 months, 3 semesters.  






Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. 

SB Partner Band

 For further information please visit: ESF Information and Communication guidelines.

 

 



Career Opportunities

With a predicted 150,000 digital jobs and an internet economy worth €21.1 billion by 2020, the digital economy has taken centre stage in Ireland’s economic recovery with the industry creating hundreds of jobs every month.

Graduates of this programme will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to work in diverse range of digital marketing roles and/or be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.




Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. 

SB Partner Band

 For further information please visit: ESF Information and Communication guidelines.

 

 



Eligibility 

 

People in the following categories are eligible to apply for courses in the 2020/2021 academic year (subject to the applicant meeting all residency and nationality/visa requirements and any academic requirements):


Returners (Formerly referred to as Homemakers)

Courses are fully funded for these applicants. They may apply to all courses if they meet the nationality/visa requirement, the residency criteria and the course specific criteria.

 

People in Employment/Self-Employment

Please note that under the Springboard+ 2020/2021 initiative, 90% of the fees are funded by HEA and 10% of the fees are payable to the college for this category of applicants. They may apply to all courses if they meet the nationality/visa requirement and residency criteria. 

Either the applicant or their employer can pay the 10% fee for this programme.  Should your employer be paying your fees, please contact us and we can forward you a copy of our company sponsorship form in order for us to invoice your employer.

The fee for the Higher Diploma in Digital Marketing is €7,250 of which you pay 10% = €725

Note: These fees must be paid prior to enrolling on your Springboard+ programme.


People signing for contribution credits

Courses are fully funded for these applicants. They may apply to all courses if they meet the nationality/visa requirement, the residency criteria and the course specific criteria.

Please note these two-year part-time ICT conversion courses are not open to those in receipt of Jobseekers-related payments. 

Please visit the Springboard+ website for further information on participant eligibility and funding eligibility requirements.

All applications must be submitted online via the Springboard+ website. Please note that documentation supporting the applicants status will be required as part of the application process.

 

Documents Required: 

All applicants are required to provide the following documentation;

  • Academic Transcripts (this is the yearly breakdown of the modules studied and results received) and we require the transcripts for each year of study completed from any previous studies/courses attended. If these transcripts are in a language other than English, than please be aware we require official translated copies as well as the originals.

  • Recently updated CV including your education and experience to date.

  • If applying through APEL, we require a personal statement outlining your reasons for applying for the course and why would you be a suitable candidate. Please be aware that your personal statement should be sent as a word document and the average length should be between 500 - 700 words.

  • Copy of your passport or driver’s licence.

  • For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid

  • For Non-EU applicants currently residing in Ireland - a Copy of your Garda National Immigration Bureau (GNIB) Card or proof of residency is required, to demonstrate that you have been residing in the EU for 3 of the last 5 years.


Note:
 The period of residency for holders of Stamp 4 or Stamp 4 EU FAM is calculated from the date of receipt of the Stamp 4. Any period of residency in the state before this date will not be taken into consideration.

 

For applicants who are in employment (including self-employment), we require the following documentation;

Copy of their Tax Credit and Universal Social Charge Certificate 2020, or a letter from their current employer/accountant to confirm employment/self-employment

 

For applicants who are signing for contribution credits, we require the following documentation;

A letter from DSP confirming your social protection status (signing for credits)

 

For applicants who are homemakers, we require the following documentation;

Letter/statement signed by a Commissioner for Oaths confirming their status. Please see Springboard+ form on the Springboard+ website.

 

Please note that there are limited places available on all programmes. Those applicants who provide all the relevant supporting documents will be allocated places on their chosen programme on a first-come first-served basis, subject to fulfilling the eligibility criteria.

Should we not receive all of the above information, your application will not be progressed and you could potentially miss out an offer of a place.

In the meantime, should you require any further information please do not hesitate to contact the DBS Admissions Office on 01 4177500 or by email on springboard@dbs.ie



Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020

SB Partner Band


For further information please visit: ESF Information and Communication guidelines.



Next Steps


Application Procedure

Please apply online via the Springboard portal HERE.



Corporate Services

Did you know?  DBS now can meet with you and your company to discuss the Springboard+ Government funded programmes, to see if it could work as a learning & development solution for your organisation.  This is ideal for any size organisation in any industry based in Dublin and the surrounding counties that may want to invest in employees' professional development.

For more information on this new service or to arrange a meeting, please contact our team via email: admissions@dbs.ie or by phone: (01) 4177 500.






Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020. 

SB Partner Band

 For further information please visit: ESF Information and Communication guidelines.

 
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Course overview

COURSE OVERVIEW 2020

Awarding Body:
Quality & Qualifications Ireland (QQI)
QQI_Logo

Duration: 2 Academic Years
Study Mode: Part-Time
Course Commencement Date: October 2020
Award Level: Level 8
Award Title: Higher Diploma in Science in Digital Marketing
ECTS Credits: 60
10% Contribution Fee (if applicable): €725

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  • Contact

    We are now accepting applications for programmes taking place in 2020. Contact our admissions team for more information

    Email: admissions@dbs.ie
    Phone: 01 417 7500
    Opening times:
    Monday to Friday: 8:45am to 5:15pm