Springboard+ Certificate in Digital Marketing

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Eligibility
  • Next Steps
  • Apply
Springboard+ | DBS Certificate in Digital Marketing

The Springboard 2020 brochure is available here for download.

Overview

Dublin Business School, in conjunction with Springboard+, have developed a full-time Level 7 Special Purpose Award programme leading to a Certificate in Digital Marketing. 

This programme focuses on core areas such as digital planning, management, understanding media technologies and online consumer behaviours as well as the sub-fields of project management, teamwork and communication. Participants will be taught a strong mix of transversal skills as well as the specialist subject knowledge area of digital marketing.

150,000 jobs have been predicted to be potentially created in the digital economy by 2020. It is expected to be worth 21.1 billion by 2020; accounting for 10% of GDP. 
There has been tremendous change taking place in businesses in particular in their e-commerce environment and in their interaction with social media. 

In order to address and respond to this level of change the Future Skills Requirements Reports across a range of sectors have identified that one of the key future skills needs by function within companies was to have a marketing department with e-commerce and social media skills. This programme is designed to address such a skills gap by providing participants with an applied knowledge of digital marketing. 


This programme is targeted towards the learner who wishes to specialise in the field of digital marketing with a view to entering industry, or those who are working in an industry that requires the input of digital marketing techniques to enhance or in some cases drive the overall marketing function and strategy.

Programme Aims and Objectives

The specific programme objectives are to:

  • Develop knowledge of digital marketing tools and technologies in the context of the business, its products, services, customers and the wider market.

  • Integrate traditional marketing principles into marketing activity in online and mobile environments.

  • Apply practical skills to web design to ensure web/mobile platforms content management processes are optimised.

The Certificate in Digital Marketing will enable graduates with the following outcomes:

  • Identify the necessary technical and practical knowledge for the effective implementation of digital marketing.

  • Acquire the ability to successfully create and manage digital marketing campaigns and e-commerce processes.

  • Obtain insights into the way in which organisations create and execute strategic digital marketing decisions.

  • Evaluate consumer behaviour in a digital context.

  • Identify novel and innovative approaches to digital marketing.

  • Function independently and think creatively to solve problems in a business environment.

  • Demonstrate knowledge of key digital marketing concepts and the impact of the technology on a business or consumer sector.

 

The curriculum was designed to place a great focus and emphasis on practical digital marketing skills that could greatly benefit the needs of the participants. This is evident in the module Media Technologies for Marketing, which has topics on Leveraging Social Media Marketing - the micro-perspective. The importance of customer-as-partner social integration, brand building and relationship building, the art of “listening” with the social web, understanding optimal mixes of social media tools together with  blogging and writing blog content.

The module digital marketing environment offers a mix of both theory and practical skills to enable the participant to participate more effectively in the Digital Marketing environment. This module encourages an entrepreneurial and innovative mind-set and channels this practically in the form of a business/marketing plan. The objective of the module is to introduce students to the technology advances that are shaping the current trends in marketing and advertising, and to highlight possible future trends that will further impact on the marketing landscape in the near future.
Digital marketing concepts enables students to understand and exploit the potential opportunities provided by the rapidly changing variety of technologies involved in digital marketing in order to engage the ever-changing customer within a business context. The intention of this module is to provide them with sufficient skills in this field which will enhance their knowledge and understanding of digital marketing. This will enable practical application of digital marketing concepts.

This Digital Planning & Management module will offer the participant the practice of planning managing and measuring a digital marketing campaign. This module will also provide learners with a deeper knowledge and understanding of digital planning and campaign management as a core activity in digital marketing. In keeping with the theme of the overall programme, each module will integrate with the others to provide the learner with both employable and tangible skills in the area of digital marketing. Participants will develop practical and transferable skills in digital advertising campaign management and optimisation

 

Entry Requirements

 

To be eligible to apply for a place on this programme, applicants must hold a full Level 6 NFQ award or equivalent in any discipline.
For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Recognition of Prior Learning

 

Applicants who do not have a Level 6 qualification at a pass award level and who have at least 3 years’ relevant work experience may also be considered through the College’s normal RPL procedures.  Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.

 

Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020

SB Partner Band


For further information please visit: ESF Information and Communication guidelines.
 

 

Course Content

The modules within this programme include:

• Digital Marketing Environment

• Digital Marketing Fundamentals

•Digital Marketing Planning and Management

• Media Technologies for Marketing

All four priority skills areas identified (Digital Skills, Transversal, Management and Leadership Skills, and Workplace of the Future) are embedded in the Certificate in Digital Marketing. 






Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020

SB Partner Band


For further information please visit: ESF Information and Communication guidelines.

Structure

The Certificate in Digital Marketing will run during the day two mornings per week.



 

Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020

SB Partner Band


For further information please visit: ESF Information and Communication guidelines.

 

Career Opportunities

 

As the digital economy continues to experience huge global growth so too is the demand for digital marketing skills. According to Accenture the use of digital technologies could add 1.36 trillion dollars to total global economic output by 2020. There is a massive need to invest in digital marketing skills. It is predicted there will be 150,000 jobs which could be created in the digital economy by 2020 at a value of €21.1bn.
A new report from the European Commission (EC) claims that digital skills gap amongst the Irish population is halting employment progress. It claims 42% of the Irish workforce have little or no digital skills. Improved digital skills vital for Irelands’ future both as a specific ICT role but more widely as a basic core competence as highlighted in the National Skills Strategy 2025. The European Commission has predicted that a shortfall of trained digital professionals could leave up to 90,000 jobs unfilled in the next few years. Furthermore, PWC have predicted a 13% increase in digital marketing spend.

Graduate attributes of this programme consist of problem solving, customer building, critical thinking, leadership and management, self-awareness, digital literacy, and creativity.

Upon completion of the programme, graduates would typically take up roles as:

 

  • Social Media Managers

  • SEO specialist/Manager

  • Digital Project Manager

  • Digital Creative Manager

  • Digital Advertising Manager

  • Social & Display Manager

  • Online Marketing Manager

  • Product Managers

  • Social Media Strategists

  • Digital Commerce Managers

     

     

 

 

Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020

SB Partner Band


For further information please visit: ESF Information and Communication guidelines.

Eligibility

 

People in the following categories are eligible to apply for courses in the 2020/21 academic year (subject to the applicant meeting all residency and nationality/visa requirements and any academic requirements):

People in Employment

Please note that under the Springboard+ 2020/21 initiative, 90% of the fees are covered by HEA and 10% of the fees are payable to the college for this category of applicants.  They may apply to all courses if they meet the nationality/visa requirement and residency criteria.  Either the applicant or their employer can pay these fees.  Should your employer be paying your fees, please contact us and we can forward you a company sponsorship form in order to invoice to your employer.


The fee for the Certificate in Digital Marketing is €3,200, of which you pay 10% = €320

NOTE: These fees must be paid prior to enrolling on your Springboard+ programme.



Returners

Returners are those who are not in receipt of a payment from the Department of Social Protection but who have been out of the work environment for a number of years due to childcare or other caring obligations. They have a previous history of employment but may require upskilling, reskilling or cross-skilling to transition back to the workforce.

To be eligible the applicant must have been;

  • A Homemaker or on other caring duties for a minimum period of 12 months prior to their application

  • A resident in an EU/EEA/Swiss state for at least three of the five years preceding their entry to the programme

  • Applications must swear a declaration before a Commissioner for Oaths attesting to their status.  A form to complete this process is available here.

Courses are fully funded for these applicants.  They may apply to all courses if they meet the nationality/visa requirement, the residency criteria and the course specific criteria.

It should be noted that acceptance on to a Springboard+ course does not confer any entitlement to DEASP payments or childcare supports.




The Unemployed

 Applicants must be in receipt of any of the following social welfare payments:

  • Jobseekers Benefit

  • Jobseekers Allowance

  • One Parent Family

  • Disability Allowance

  • Qualified Adults of Working Age

  • Carers Allowance

  • Farm Assist/Fish Assist

  • Widow's, Widower's or Surviving Civil Partner's Contributory or Non-contributory Pension

  • Blind Pension

  • Deserted Wives Allowance 

There is no requirement to be in receipt of a payment for a particular period of time prior to the commencement of the programme.  Participants in receipt of an eligible payment at the time the Springboard+ course commences, are eligible to apply for a place on that course.  However, providers will be required to give priority to applications from people who are long-term unemployed.

Courses are fully funded for these applicants.


Signing for social insurance contribution credits


Previously self-employed and actively seeking employment

People participating in the Community Employment Scheme; the Rural Social Scheme; Tús or in receipt of the Back to Work Enterprise Allowance or the Short Term Enterprise Allowance may apply for Springboard+ and, with the approval of a Department of Social Protection Case Officer, take up a Springboard+ course.

All applications must be submitted online via the Springboard+ website.  Please note that documentation supporting the applicants status will be required as part of the application process.  Please visit the Springboard+ website for further information on participant eligibility and funding eligibility requirements.


People in receipt of the Covid-19 Pandemic Unemployment Payment (PUP)

Fees are 100% fully funded for this category of applicants. 

It is, however, the responsibility of the applicant in receipt of a PUP payment to discuss retaining a DEASP payment with their case officer in their local INTREO office when their offer is accepted and before they complete first registration for the course through www.springboardcourses.ie





Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020

SB Partner Band


For further information please visit: ESF Information and Communication guidelines.



Next Steps

Apply online via the Springboard portal here.

Corporate Services

Did you know? DBS now can meet with you and your company to discuss the Springboard+ Government funded programmes, to see if it could work as a learning & development solution for your organisation.

This is ideal for any size organisation in any industry based in Dublin and the surrounding counties, that may want to invest in employees' professional development.

For more information on this new service or to arrange a meeting, please contact our Corporate Services Team on admissions@dbs.ie or by telephone 01 417 7500.

 

Springboard Logo

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for Employability, Inclusion and Learning 2014-2020

SB Partner Band


For further information please visit: ESF Information and Communication guidelines.

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Course overview

COURSE OVERVIEW 2020

Awarding Body: 
Quality & Qualifications Ireland (QQI)
QQI AWARD LOGO (1)
Duration: 
1 Academic Year  
Study Mode:
Full-Time
Course Commencement Date:
October 2020
Award Level: Level 7 Special Purpose Award
ECTS Credits:
40

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  • Contact

    We are now accepting applications for programmes taking place in 2020. Contact our admissions team for more information

    Email: admissions@dbs.ie
    Phone: 01 417 7500
    Opening times:
    Monday to Friday: 8:45am to 5:15pm