Structure of Travel and Tourism
Participants in this module will gain an overview of tourism perspectives worldwide. Areas dealt with will include the tourism distributive system, the role of the tour operator, supplier, retailer, hospitality sector and airlines, passenger transportation and the impact of technology on tourism.
Marketing for Tourism
Marketing is a vital management function in the tourism industry. Students on this module concern themselves with issues such as planning for tourism marketing, services versus product marketing, the marketing mix for tourism, the international marketing of tourism and the control of management of marketing activities, with an overview of online marketing opportunities. This modules also explains how marketing and sales must work together to achieve the overall success of the various industry sectors.
Tourism in the Economy
Tourism is a valuable contributor to a host economy’s health. In this module, students will gain an understanding of the role of tourism in the growth of a national economy. Other areas of study will include employment and income creation, the balance of tourism payments and the role of the public sector in tourism development. This module also explores how profits are made in the retail and wholesale sectors of the industry and how best to recognise profit making opportunities.
Issues in International Tourism
In this module, students will consider issues such as tourism and the environment, societal and cultural impacts and the concept of sustainable developments. Other areas of study will include event authenticity, tourism in the developing world as well as tourism and indigenous peoples.
The concept of heritage and its role in tourism is a priority for many economies that are dependent on tourism. Accordingly, the role of heritage and enterprise, national heritage agencies and their role in tourism development, visitor and interpretative centres and the administration framework will constitute a major part of this module.