Advanced Diploma in Marketing

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps


DBS Diploma in Marketing

This course provides students with an advanced understanding of the principles of marketing. The modules are designed to teach participants the key skills necessary for the contemporary marketer. Upon completion students will have developed a deep appreciation for how to apply these skills in practice. The programme was developed in response to a desire from students with a basic understanding of marketing principles such as advertising, sales, and public relations to further their marketing expertise.

Programme Aims and Objectives

On completion of the programme, students should have acquired the skills to:

  • Understand the unique challenges involved in marketing and managing a number of different types of organisations and their differences

  • Identify and analyse the various components of the marketing mix for manufacturing, e-commerce and services organisations

  • Understand and discuss key issues required in managing customer satisfaction and service quality and the role of employees

  • Appreciate the key issues in service businesses such as managing supply and demand, relationship management, and the overlap in marketing/operations/human resource systems

  • Have a detailed understanding and application of marketing communications

  • Have developed their strategic thinking, business planning and communication skills: oral and written.


To be awarded the Advanced Diploma in Marketing students will be required to complete a written assignment worth 30% of their final marks for each module (apart from Strategic Marketing Practice) and complete a written exam at the end of the year, for each module which is worth 70% of the overall mark. Strategic Marketing Practice is assessed by way of assignment (50%) and written exam (50%). 

Course Content

Strategic Marketing Practice

This module is a vital source of knowledge for anyone engaging in the development of marketing strategies. It deals with the essentials of practice, from fundamental principles to an advanced understanding of all concepts underlying the challenges faced in contemporary marketing. 

International Marketing Communications

This module is  designed to provide students with the tools necessary in order to employ an effective marketing communications plan. Participants will learnt to integrate communications using the different tools available to the marketer.

Services Marketing

Marketers need to be able to promote a customer service-oriented mindset in their organisations.Participants will be introduced to and have the opportunity to work with tools and strategies that address these challenges. Designed to develop the knowledge and skills requirements of an effective marketing professional, this subject provides the students with an opportunity to fully understand the principles of services marketing and to examine the major marketing challenges facing them.

Communications and E-Commerce

This module explores the benefits of digital media and their implications for marketers and consumers.The  programme examines digital marketing channels such as online advertising, direct marketing, PR and social media, among others. A key learning outcome will be the creation of a commercially viable internet business plan by each programme participant. This practical approach will enable participants to gain relevant and transferable skills valued in the marketplace. 


The Advanced Diploma in Marketing is an evening diploma studied over one academic year. Whilst it is not necessary to have completed the Diploma in Marketing, Advertising, Sales and Public Relations programme before commencing this diploma, it is strongly advisable that students have an introductory knowledge of marketing principles. The lecturing team consists of staff that combine academic qualifications with substantial practical business and marketing experience. A wide range of teaching techniques including lectures, videos, workshops, seminars and case studies will form an integral part of the course.

Career Progression Opportunities

On completion of this programme, students will have the knowledge and skills required to work in a variety of business and marketing positions such as marketing executive, research assistant or business administration.

Further Study Options

For students interested in further study, the Advanced Diploma in Marketing will entitle them to exemptions at Level 1 of some of the Evening Business Degree programmes at DBS.

Student Profile

Typically, students participating on this programme come from a variety of backgrounds, including those already working in sales and marketing departments of organisations such as Google, Meteor, Three and An Post. Other industries include event management, insurance, hotel management. Some participants have had no practical marketing experience but have had an interest and basic knowledge of the sector and have used the course as a springboard to their marketing career.


The fee for this Diploma is €2,000. This is inclusive of tuition, registration, exam fees and DBS library membership. View all DBS Evening Diploma Fees here.

DBS Diploma students can also avail of a wide range of facilities to assist them in every aspect of their studies, please see below for more details.

DBS Student Facilities

• Online Notes System (DBS Moodle)- is an eLearning system designed to provide you with a range of course material which will enhance and support your learning experience within DBS.
• DBS Library Aungier Street- the Library provides a programme of classes in the areas of Library resources, essay writing skills, avoiding plagiarism and referencing to assist you in your studies. 
• DBS Careers and Appointment Service- which provides a range of services for Diploma students such as career advice and workshops in CV writing and interview skills.
• Subsidised Parking- DBS provides subsidised parking arrangements for students, which provides easy access to all main public transport routes in and out of the city centre.
• Subsidised Student Canteen- Diploma students can avail of the Student Canteen which is open in the evenings and offers a wide variety of choices on its menu.

Next Steps

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.

  • Marketing & Event Management
  • Business & Management
  • Professional Evening Diplomas
  • Part-Time

Course overview


Awarding Body: 
Institute of Commercial Management (ICM)
Schedule: 2 evenings per week, 6.15-9.30pm
Intake: September
Duration: 1 year Part-time

Contact Us

We are now accepting applications for programmes taking place in 2019. Contact our admissions team for more information

Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm