Certificate in Tourism Marketing

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps


 DBS Tourism Marketing

The Certificate in Tourism Marketing programme has been designed to provide the international student with a range of practical skills that complement theoretical knowledge studied. The curriculum also aims to provide students with the knowledge and communication skills necessary to operate effectively and gain future employment within the travel and tourism industry. Strong emphasis is placed on the acquisition of interpersonal skills necessary to deal effectively with customers and colleagues. Graduates of the programme will have a well-grounded knowledge of tourism marketing that can be demonstrated and put into action in the workplace.

Course Content

Tourism Marketing

In this module you will:
• Show a systematic understanding of contemporary tourism marketing thinking and practices
• Acquire advanced skills in problem solving in the area of tourism marketing
• Learn a range of research skills and be able to use a variety of research techniques in the tourism marketing field
• Integrate concepts, processes, and principles in managing the tourism marketing effort
• Develop and apply the concepts of the extended marketing mix

Event Planning & Operations

In this module you will:
• Identify the principal stages in planning an event
• Create and implement effective programming for events
• Evaluate events from a number of perspectives
• Survey the conceptualisation, planning and execution of a live event
• Describe in some detail, and with examples of the role Events play in the business environment.

Sales & Selling

In this module you will:
• Explain the nature, perceptions and roles of selling
• Identify and explain barriers and constraints in different domestic and international markets
• Explain similarities and differences between consumer and organisational buyer behaviour
• Identify and explain the use of sales strategies, skills and techniques in different contexts.

Enterprise and Communication (Tourism)

In this module you will:
 • Complete research as part of a tourism enterprise project in groups
• Plan and execute simulation events involving professional communication skills
• Use research appropriately within a business plan for Tourism
• Evaluate successful enterprises in Tourism and integrate concepts into their own proposal.

Digital Media Tools

In this module you will:
• build a functioning website using a standard software package
• utilise analytics to modify communication to customers and users
• link customer-content to social media as part of a unified marketing or sales strategy
• have developed confidence in using technology

Electives (choose one)

Spanish for Beginners

In this module you will:
• Initiate, sustain, and close a conversation with a number of strategies appropriate to a range of everyday situations
• Demonstrate competency in basic grammatical structures. Narrate and describe in present, past, and future, on a variety of familiar and business topics. (CEFRL A1/A2)
• Understand explanations, short lectures, questions and directions given by the instructor or peer at CEFRL A1/A2
• Display a better understanding of the different contexts for the use of the Spanish language.

Spanish for Business

In this module you will:
• Utilise the spoken language and to communicate orally, at the appropriate level, in a variety of practical everyday social and work situations.
• Describe, narrate and present information on general topics with grammatical and intercultural control.
• Know and understand better the social and work environment of Spanish Countries.
• Synthesize information from sources provided (in oral and written manner CEFRL B1/B2).
• Hold an individually prepared talk of specialised nature (CEFRL B1/B2).

Chinese for Beginners

• Understand the phonetic system of Mandarin and pronounce the language properly
• Manage simple communication on basic daily topics
• Understand simple texts about personal information, invitation for events and daily routines
• Produce very simple texts conforming to the language structures in relation to learned topics
• Understand topic-related social culture and accumulate relevant expressions for language use in real communities.

Irish Society and Economics

• Identify and discuss reasons for Ireland’s recent social changes
• Discuss the main turning points in Irish history and their impact on sustaining unique aspects of Irish culture
• Explore the evolution of Irish government, politics and civil society over time
• Identify the reasons for Ireland’s economic boom – “The Celtic Tiger” – and its recent economic crisis in a European Union context.

Teaching and Assessment

The Certificate in Tourism Marketing is taught mainly through lectures and tutorials, with students taking responsibility for some study outside scheduled class contact times. Assessed work will consist of traditional end-year examinations plus of continuous assessment based on coursework. Such coursework may involve research-based reports, case studies, essays, or practical assignments.


The Certificate in Tourism Marketing is a Level 6 Special Purpose Award in one stage, accumulating 30 ECTS.  

The programme is a mix of theory and practice, conducted in the classroom.   There are five mandatory modules and students then choose one elective.

Skills gained

Tourism Marketing will provide students with a balance of concepts, principles and processes drawn from the study of contemporary tourism marketing, bridging the gap between the theoretical processes and actual marketing practice in the Irish context. Event Planning & Operations will guide students through all aspects of event planning and operations from concept development, to budgeting, marketing, sponsorship, logistics and managing and co-ordinating successful events.

Sales & Selling aims to develop an understanding of management thinking on best practice in sales and of contemporary trends influencing selling and sales management whilst also broadening student understanding of the role of sales within the overall marketing process. Enterprise and Communication (Tourism) will guide students in the development of an enterprise plan for a proposed tourism enterprise, while encouraging innovation and entrepreneurship. Digital Media Tools will allow students to discover how social media, companies’ digital strategies work (and don’t work).


The fee for a semester for the Certificate in Tourism Marketing is €2,700 for EU students.

Click here to view international fees.

Click here to view EU fees.

All QQI accredited programmes of education and training of 3 months or longer duration offered by Dublin Business School (DBS) are covered by arrangements under section 65 (4) (b) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby in the event that DBS ceases to provide the programme, for any reason, after learners have started on that programme, Kaplan Inc., as guarantor, will refund the moneys most recently paid by or for the learner.   More details are included in the terms and conditions of learner admission to DBS (https://www.dbs.ie/terms-and-conditions) and on programme handbooks provided at induction.

Next Steps

You should consult with the International Office in your school as they may organise the application process to DBS for you.

If you are not applying through a partner school please email europe@dbs.ie for application information.

Entry Requirements

Students should have completed at least 30 ECTS and also are required to have an English Language qualification at CEFRL B2 or above.

  • Full-Time
  • Full-time Degrees/ Certificates

Course overview


Awarding Body: 
Quality & Qualifications Ireland (QQI)
NFQ Level: 
Level 6 Special Purpose Award
Award Title: 
Certificate in Tourism Marketing
September & January
Duration: 1 Semester
ECTS: 30

Contact Us

We are now accepting applications for programmes taking place in 2021. Contact our admissions team for more information

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm