Core Modules

Marketing Communications

In this module you will:
• Familiarise with contemporary issues in developing marketing communications strategy.
• Gain an understanding and appreciation of the role of integrated communications within marketing.
• Learn to apply marketing communications theory to an actual industry example.
• Acquire an in depth knowledge of the marketing communication mix and how to utilise these tools in contemporary contexts.
• Introduce to the fundamentals of planning marketing communications and promotional campaigns in a competitive environment.

Management 

In this module you will:
• Recognise practices by managers within a theoretical framework
• Discuss a range of solutions to defined real-world problems encountered by managers
• Relate the management of multi-cultural teams and groups in organisations
• Reproduce models of managerial decision-making in simulated class-room activities
• Articulate cohesive responses to cases, scenarios and situations in groups and as individuals

The International Economy

In this module you will:
• Outline some of the key patterns and trends in International Business activity since the beginning of the 20th century
• Assess the impact protectionism/Intellectual Property Legislation on the evolution of the international economy
• Classify the arguments to support free trade and/or protectionism using theoretical frameworks
• Discuss the impact of government policies and the role of organisations such as the World Trade Organisation, the World Bank, the EU and the International Monetary Fund on International business practices and on sovereign states and individuals.

Enterprise and Communication

In this module you will:
• Complete research as part of a enterprise project in groups
• Plan and execute simulation events involving professional communication skills
• Use research appropriately within a business plan
• Evaluate successful enterprises in sales, retailing and purchasing and integrate concepts into their own proposal

Business Accounting

In this module you will:
• Outline the relevance of accounting within the business environment
• Describe the components of an accounting system and outline its role in developing accounting statements
• Describe and apply the fundamental accounting concepts that underlie accounting practice
• Calculate net present value and internal rate of return
• Prepare the final accounts of sole proprietors and limited companies and calculate and interpret key accounting/operating ratios

Electives (choose one):

Spanish for Beginners

In this module you will:
• Initiate, sustain, and close a conversation with a number of strategies appropriate to a range of everyday situations
• Demonstrate competency in basic grammatical structures. Narrate and describe in present, past, and future, on a variety of familiar and business topics. (CEFRL A1/A2)
• Understand explanations, short lectures, questions and directions given by the instructor or peer at CEFRL A1/A2
• Display a better understanding of the different contexts for the use of the Spanish language

Spanish for Business

In this module you will:
• Utilise the spoken language and to communicate orally, at the appropriate level, in a variety of practical everyday social and work situations.
• Describe, narrate and present information on general topics with grammatical and intercultural control.
• Know and understand better the social and work environment of Spanish Countries.
• Synthesize information from sources provided (in oral and written manner CEFRL B1/B2).
• Hold an individually prepared talk of specialised nature (CEFRL B1/B2).

Chinese for Beginners

• Understand the phonetic system of Mandarin and pronounce the language properly
• Manage simple communication on basic daily topics
• Understand simple texts about personal information, invitation for events and daily routines
• Produce very simple texts conforming to the language structures in relation to learned topics
• Understand topic-related social culture and accumulate relevant expressions for language use in real communities

Irish Society and Economics

• Identify and discuss reasons for Ireland’s recent social changes
• Discuss the main turning points in Irish history and their impact on sustaining unique aspects of Irish culture
• Explore the evolution of Irish government, politics and civil society over time
• Identify the reasons for Ireland’s economic boom – “The Celtic Tiger” – and its recent economic crisis in a European Union context
• Examine the economic challenges facing Ireland and future prospects for Irish economy

Teaching and Assessment

The Certificate in International Business is taught mainly through lectures and tutorials, with students taking responsibility for some study outside scheduled class contact times. Assessed work will consist of traditional end-year examinations plus of continuous assessment based on coursework. Such coursework may involve research-based reports, case studies, essays, or practical assignments.