Certificate in Digital Marketing

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps



Marketing, and in particular digital media marketing, is an exciting and rapidly developing field of study that offers excellent employment prospects and exciting careers.  The Certificate in Digital Marketing aims to provide students with knowledge of the fundamental theories, concepts and methods of digital marketing and in doing so enable the student to appreciate how digital marketing is part of modern day business strategy. This programme will equip students with the skills to use digital media tools to plan and manage a digital marketing campaign.

Graduates of the programme will have a well-grounded knowledge of digital marketing that can be demonstrated and put into action in the workplace.

Course Content

Digital Marketing Concepts

In this module you will:
• Acquire knowledge to be able to compare websites effectively
• Learn of the technologies used to promote an online marketing presence
• Learn to develop marketing strategies used in the electronic world
• Gain an understanding of social media strategies

Digital Planning and Management

In this module you will:
• Learn digital campaign planning and management concepts
• Gain a knowledge of the theoretical concepts of digital marketing
• Learn how to develop a marketing strategy in the electronic business world
• Learn how to measure the effectiveness of an online marketing campaign
• Acquire the ability to prepare a digital media mix for a specific target audience.

Implementing Digital Media

In this module you will:
• Acquire knowledge of digital tools in the marketing environment
Use a variety of popular digital marketing tools
Understand the process involved in developing digital marketing tools
Learn how digital media fits into the overall marketing strategy.


In this module you will:
• Gain a knowledge of eBusiness and how an eBusiness enterprise functions
• Learn about the fast pace of change in eBusiness
• Learn about the opportunities and threats in carrying out business over electronic platforms
• Become aware of the role of social media in business
• Gain an in-depth knowledge of the technological and commercial structures and concepts that support eBusiness.

Teaching and Assessment

The Certificate in Digital Marketing is taught mainly through lectures and tutorials, with students taking responsibility for some study outside scheduled class contact times. 
Assessed work will consist of traditional end-year examinations plus of continuous assessment based on coursework. Such coursework may involve research-based reports, case studies, essays, or practical assignments.


The Certificate in Digital Marketing is a Level 7 Special Purpose Award in one stage, accumulating 40 ECTS.
The programme is a mix of theory and practice, conducted in the classroom. There are four mandatory modules.

Skills gained

The Certificate in Digital Marketing programme has been designed to provide the student with a range of practical skills that complement theoretical knowledge studied.

The curriculum also aims to provide students with the knowledge and technical skills necessary to operate effectively and gain future employment within the digital marketing industry.

Strong emphasis is placed on the acquisition of interpersonal skills necessary to deal effectively with customers and colleagues.



The fee for semester Certificate in Digital Marketing is €3,000 for EU students.

Click here to view international fees.

All QQI accredited programmes of education and training of 3 months or longer duration offered by Dublin Business School (DBS) are covered by arrangements under section 65 (4) (b) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby in the event that DBS ceases to provide the programme, for any reason, after learners have started on that programme, Kaplan Inc., as guarantor, will refund the moneys most recently paid by or for the learner.   More details are included in the terms and conditions of learner admission to DBS (https://www.dbs.ie/terms-and-conditions) and on programme handbooks provided at induction.

Next Steps

If you are not applying through a partner school please email europe@dbs.ie for application information.

Entry Requirements

Students should hold a level 6 equivalent to the Irish NFQ (year 1 of a three-year BA (Honours) degree programme) or at level 6 (Year 2 of a four or five-year BA (Honours) Degree programme) in the European Union and have achieved 60 ECTS at this level. Students are required to have an English Language qualification at CEFRL B2 or above.

  • Full-time Degrees/ Certificates
  • Full-Time

Course overview


Awarding Body: 
Quality & Qualifications Ireland (QQI)
NFQ Level: 
Level 7 Special Purpose Award
Award Title: 
Certificate in Digital Marketing
September & January
Duration: 1 Semester
ECTS: 40

Contact Us

We are now accepting applications for programmes taking place in 2020. Contact our admissions team for more information

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm