Gary Bernie
Qualification
B.Comm, MBS
Paper Specialist
Strategic Business Leader (SBL)
Teaching
SBL Strategic Business Leader
Responsibilities
Lecturer, Strategic Management
Supervising Business Masters dissertations students
Professional Activities
Conferences
Annual Conferences attended; Knowledge Management Europe,
Frontiers in Services Marketing, Academy of Marketing Science
External Consultants
Service Quality Management consultancy with a range of indigenous and trans-national service organisations. Design and delivery of Service Quality / Service Excellence / Customer Service training programmes at operational and tactical organisation levels
Competitive Strategy mentoring with a range of indigenous fast-moving consumer goods and business-to-business organisations
Industry Experience
Tactical and Strategic Marketing Management positions in fast-moving consumer goods, business-to-business and consumer services sectors in Ireland, continental Europe, U.S.A. and Canada.
Professional Affairs/Memberships
International Society for Strategic Marketing, E.U. Knowledge Management Forum,
European Foundation for Quality Management Educational Community of Practice,
Academy of Marketing Science.
Additional Information
18 Professional Accounting Exam Prize-winners
Research interests include strategic service management, service quality management, sport marketing, strategic marketing management.