Marketing and Event Management COURSES

BA (Hons) in Marketing (Digital Media and Cloud Computing)

Overview

Awarding Body:	Quality & Qualifications Ireland (QQI) - formerly Higher Education and Training Awards Council (HETAC)
Award Level:	8 (Honours Bachelor Degree)
Title of Award:	BA (Hons) in Marketing
Duration:	4 years (2 evenings per week)

The BA (Hons) in Marketing (Digital Media and Cloud Computing) is a specialised and innovative programme, which has been created to meet the needs of learners who seek to develop their knowledge and appreciation of concepts and frameworks of marketing with digital media at BA level. The programme is academically challenging and the course features a range of Marketing with Digital Media and Cloud Computing subjects in which learners will be exposed to the latest cutting edge ideas, techniques and marketing frameworks through the analysis of industry best practice. The BA (Hons) in Marketing (Digital Media and Cloud Computing) is aimed towards students interested in building a career in Marketing with Digital Media and Cloud Computing within a technological skill base. Industry research indicates that there is an increasing demand from companies in this area and this degree provides these capabilities. The programme will develop in learners both knowledge and practical experience of Marketing with Digital Media and Cloud Computing concepts. This programme, therefore, represents a rare opportunity for learners to shape their career paths in this exciting arena.

Key Features of the Programme

The programme will inform learners understanding of the industry and help them gain the skills needed to secure exciting Marketing with Digital Media roles with leading brands and agencies around the world
Cloud Computing incorporated into the programme will assist learners in adapting their skills in a dynamic Digital Marketing environment
The programme format will allow for a stimulating learning environment bringing together a faculty of experts and leaders in Marketing with Digital Media and Cloud Computing
Each year of study is intended to expand the learner’s knowledge and understanding of Marketing with Digital Media and Cloud Computing.

Aims & Objectives

On completion of the programme students should have acquired the skills to:

Evaluate the components of Marketing with Digital Media and competently integrate complex ideas and theories.
Demonstrate knowledge and application of Cloud Computing in Marketing within a Digital Media environment.
Demonstrate skills and competencies in building applications and the use of Cloud Platforms to deploy them in the Cloud.
Be able to communicate and manage skills required to successfully work within projects & have gained the ability to function effectively as an individual and in project teams.
Have an appreciation of the rapidly evolving Marketing with Digital Media industry by developing their life-long learning skills.Have an understanding of the changing face of Marketing with Digital Media and Cloud Computing in relation to both acceleration in the use and development of technology, and its impact amongst organisations and on society.

Programme Content

The BA (Hons) in Marketing (Digital Media and Cloud Computing) programme has the following content.

Level 1	Core Introduction to Business & Marketing Economic Perspectives IT Essentials Maths & Statistics for Business Accounting Learning to Learn Communications for Personal Development
Level 2	Core Employability Skills Innovation & Entrepreneurship Management Selling & Sales Management Marketing Communications Digital Marketing Concepts Cloud Computing for Business
Level 3	Core Employability in Action Lifelong Learning Strategic Management Consumer Analysis Marketing Research Web Marketing Design & Development Cloud Technologies for Marketing

Teaching & Assessment

The BA (Hons) in Marketing (Digital Media & Cloud Computing) is taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class times. Guest speakers from industry have become an important component of the educational experience in DBS. Their role is to supplement the pedagogical goals of programmes with the exposure of learners to real life scenarios of successful practitioners within the relevant industry. Assessed work will consist of traditional end-of-year examinations plus a significant element of continuous assessment based on coursework. Such coursework may involve research based reports, case studies, essays or practical assignments.

Structure

The central focus of the programme is on Marketing with Digital Media and Cloud Computing subjects. The common foundation year will feature a number of relevant business subjects, which extend the field of study to the broader business environment within which the Marketing with Digital Media and Cloud Computing functions are positioned. Specialist subjects provide knowledge and critical understanding of current thinking and practice across a range of digital media areas. As the course progresses, learners learn to apply the various methods and techniques they have studied. They also learn to develop pragmatic solutions to real problems and how to effectively communicate information, ideas, complex problems and solutions to a range of areas.

Career Opportunities

The programme aims to provide an academically rigorous framework through which learners understand and critically appraise the philosophy and practice of marketing with digital media. The programme will develop and prepare learners to work in any organisation, national or international, profit and not for profit and will therefore serve the needs of employers and national needs. The majority of graduates from this programme will seek employment at graduate entry marketing positions within organisations either nationally or internationally. This programme is also a valuable foundation for further postgraduate training and research.

Fees

You can view all part-time undergraduate business and law degree course fees or why not contact our admissions team who will also be able to advise on the payment options available to our students.

Fees quoted are the annual cost of tuition per module and annual examination fee. Registration fee is payable in the first year only. Please note also that tax relief is available on fees for Irish income tax payers at the standard rate of 20% on all fees exceeding €1,000 and up to €7,000.

Next Steps

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place.

The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.

Standard Applicants

Standard Applicants for the Evening Business Degree programmes must meet the minimum entry requirements of the College. For Evening Business Degree programmes the minimum entry requirements are 2 honours in higher level subjects and 4 passes in ordinary level subjects (to include English & Maths) in the Leaving Certificate or equivalent. Please forward the relevant documentation or any other second or third level qualifications (original & official English translation where issued in another language) to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.

Mature Applicants

If you are over 23 years of age and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.

FETAC Applicants

Minimum admission requirements for graduates of FETAC awards (former NCVA Level 2 or 3) are a full FETAC award in a course in a cognate area with a distinction grade in at least three modules. A full FETAC award normally consists of 8 modules. A full award may be accumulated over more than one academic year. Further details can be obtained from the Admissions Office.

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Now accepting applications for Autumn 2013

We are now accepting applications for all programmes commencing September 2013. Apply online or contact our admissions team for more information by calling 01 417 7500 Monday to Friday, 8.45am to 5.15pm or email admissions@dbs.ie

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