Marketing and Event Management COURSES

BA (Hons) in Marketing

Overview

Awarding Body:
Quality & Qualifications Ireland (QQI)  -  formerly Higher Education and Training Awards Council (HETAC) 
QQI logo 
Award Level:
Level 8 (Honours Bachelor Degree)
Award Title: BA (Hons) in Marketing 
Course Length:
4 years, 2 evenings per week

Key Features of the BA (Hons) in Marketing

  • Incorporates a balanced mix of specialised marketing modules and business management modules geared towards the needs of marketing personnel operating in a dynamic national or international environment 
  • Provides a platform for further study at masters or professional levels in the marketing arena 
  • Aims to prepare students for employment in a variety of marketing disciplines including customer service, product and brand management, advertising and service management 
The programme deals comprehensively with modern marketing theory and practice and aims to provide students with the range of knowledge and abilities required to initiate or develop a career in marketing. The course also aims to create an environment that promotes the personal and intellectual development of students and provides a platform for further study at masters or professional levels in the marketing arena.

Aims & Objectives

The programme is designed to prepare students for employment in a variety of marketing disciplines, including customer service, product/brand management, research management, customer communication, channel management and strategic management.
On completion of this programme, students will have the ability to: 
  • Demonstrate a strong knowledge and understanding of marketing and sales concepts and issues 
  • Understand and apply key marketing models and theories to relevant business environments 
  • Display a methodical approach to analysis, problem-solving and decision making, particularly in a marketing context 
  • Display and use transferable personal skills in a variety of business contexts 
  • Proceed in a highly competent manner to postgraduate study or professional studies.

Programme Content

This BA (Hons) in Marketing course comprises of 3 levels.  Students should complete this course in 4 years part-time.  Students attend lectures 2 evenings per week on average.

 Level 1
Core
  • Introduction to Business & Marketing
  • Economic Perspectives
  • IT Essentials 
  • Maths & Statistics for Business
  • Accounting
  • Communications for Personal Success
  • Learning to Learn
 Level 2
 Core
  • Employability Skills
  • Innovation & Entrepreneurship
  • Management
  • Selling & Sales Management 
  • Marketing Communication
Elective Subjects (Choose 2) 
  • Web & Media Design
  • Digital Marketing Concepts
  • Event Planning 
  • Special Events Environment
  • Digital Planning & Management
  • Cloud Computing for Business
 Level 3
 Core
  • Employability in Action
  • Lifelong Learning 
  • Strategic Management
  • Consumer Analysis
  • Marketing Research
Elective Subjects (Choose 2) 
  • Services Marketing
  • International Marketing
  • Event Marketing
  • Event Operations
  • Implementing Digital Media 
  • Web Marketing Design & Development
  • Cloud Technologies for Marketing

Assessment

Student assessment will be based on a combination of continuous assessment and end of year examinations. Continuous assessment will include essay writing, case studies, presentations, literature reviews and projects, and students will be required to work individually as well as in groups. End of year examinations are typically held in late April/early May. Level 1 subjects may also include an in-class assessment usually held in December.

Structure

Level 1 is a foundation level, which is common to many of the College’s undergraduate degree programmes. The foundation level provides knowledge in the primary business disciplines, as well as developing the broad cognitive skills of students.

Levels 2 and 3 of the programme both feature a strong core of four marketing and managerial modules complemented by one further elective module chosen from an appropriate range of options at both levels. A key focus on this programme is on application, thus enabling lecturers to use innovative and current modern teaching techniques.

Career Opportunities

The programme is designed to equip graduates to be able to take up positions requiring
specific marketing knowledge and skills in areas such as:

  • Service Management
  • Marketing Management
  • Advertising Management
  • Branding
  • Customer Service Management.
Other positions where knowledge of marketing represents a significant competitive advantage such as sales management, new business development and customer relationship management have been attained by graduates.

Fees

You can view all part-time undergraduate business and law degree course fees or why not contact our admissions team who will also be able to advise on the payment options available to our students.
 
Fees quoted are the annual cost of tuition per module and annual examination fee.  Registration fee is payable in the first year only. Please note also that tax relief is available on fees for Irish income tax payers at the standard rate of 20% on all fees exceeding €1,000 and up to €7,000.

Next Steps

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place.

The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.

Standard Applicants - Evening Business Degrees

Standard Applicants for the Evening Business Degree programmes must meet the minimum entry requirements of the College. For Evening Business Degree programmes the minimum entry requirements are 2 honours in higher level subjects and 4 passes in ordinary level subjects (to include English & Maths) in the Leaving Certificate or equivalent. Please forward the relevant documentation or any other second or third level qualifications (original & official English translation where issued in another language) to the Admissions Office. Proof of age such as a copy of  driver’s licence or passport must also be submitted.

Standard Applicants - Evening Law Degrees

Standard Applicants for the Evening Law Degree programme must meet the minimum entry requirements of the College. For Evening Law Degree programmes the minimum entry requirements are 2 honours in higher level subjects and 4 passes in ordinary level subjects (to include English) in the Leaving Certificate or equivalent. Please forward the relevant documentation or any other second or third level qualifications (original & official English translation where issued in another language) to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.

Mature Applicants

If you are over 23 years of age and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.

FETAC Applicants

Minimum admission requirements for graduates of FETAC awards (former NCVA Level 2 or 3) are a full FETAC award in a course in a cognate area with a distinction grade in at least three modules. A full FETAC award normally consists of 8 modules. A full award may be accumulated over more than one academic year. Further details can be obtained from the Admissions Office.

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DBS Open Evening

Now accepting applications for Autumn 2013

We are now accepting applications for all programmes commencing September 2013. Apply online or contact our admissions team for more information by calling 01 417 7500 Monday to Friday, 8.45am to 5.15pm or email admissions@dbs.ie