Marketing and Event Management COURSES

Master of Science (MSc) Marketing

Overview

Joint Awarding Bodies: Higher Education and Training Awards Council (HETAC) and Liverpool John Moores University (LJMU)
Award Level: Level 9 (Masters Degree)
Title of Award: Master of Science Marketing
Duration: Full-time: 1 Year
Part-time: 2 Years
Suited to: Marketing Graduates and Business Graduates (where Marketing is a main component)

Key Features of the Programme

The MSc Marketing is taught by a combination of experienced academic staff and senior industry practitioners, giving you a unique insight into the realities of this competitive area. Students are encouraged to combine theoretical knowledge with real commercial experience in a variety of marketing situations. As potential managers, students will secure valuable skills in being a team player, motivating and managing others, communicating effectively and cultivating excellent interpersonal and creative skills.

Key features include:

  • The MSc Marketing will further develop the students’ knowledge and critical understanding of contemporary marketing theory and practice
  • The programme will encourage students to apply a comprehensive range of analytical skills and critical thinking through the analysis of industry best practice
  • Expose students to the current theories of entrepreneurship and innovation
  • Research skills necessary for students to successfully undertake dissertation project.

Aims of the Programme

The MSc Marketing is a new specialised and innovative programme, which has been created to meet the needs of recently qualified business or marketing graduates who seek to develop their understanding and knowledge of the many exciting concepts and frameworks of marketing at an advanced level. The programme is designed for students with a Marketing background (or Business where Marketing was a main component) who seek to develop their knowledge of Marketing at an advanced Masters level. The MSc Marketing aims to develop student’s expertise and broaden their skills and knowledge, enhancing their career prospects as marketing executives of the 21st century. The programme aims to provide the graduate with a deep level of knowledge and critical understanding of marketing theory and philosophy, coupled with the practical application of such theories in the ever-changing competitive business environment.

Who is the Programme aimed at?

The MSc Marketing is a programme which has been purposely created to meet the needs of recently qualified business or marketing graduates. It seeks to further enhance students existing knowledge of marketing theories and practice, and who aspire to pursuing challenging senior career opportunities in the marketing profession. In today’s maturing and competitive marketing landscape, this specialist MSc Marketing will equip students with the knowledge and skills necessary at senior level marketing positions.

Entry Requirements

To be considered for admission, applicants must hold:

  • A minimum Second Class Honours (2.2) Degree in Marketing or Business (where Marketing is a main component) from a recognised third level institution or equivalent qualification
  • A minimum Second Class Honours (2.2) in a non-business discipline with a minimum of three years relevant experience in a business environment
  • An IELTS score of a minimum 6.0 or equivalent, where full-time study has been conducted in a language other than English or applicants whose first language is not English.

Programme Content

The MSc Marketing programme has the following content in stages 1 & 2.

Stage 1
  • Management & Strategy 
  • Consumer Buyer Behaviour
  • Services Marketing 
  • Global Marketing 
  • Integrated Marketing Communications
  • Contemporary Issues in Marketing
  • Innovation Management & Entrepreneurship
  • Scientific Research Methods
Stage 2 MSc Award
  • Dissertation

 

Assessment Methods

Subjects will be assessed through a combination of end of semester examination and continuous assessment. Students are involved in group projects, oral presentations, poster presentations and real life company case analysis. Students will also be exposed to guest lecturers from leading Irish and multi-national companies and will participate in practical workshops with academics and practitioners. The Contemporary Issues in Marketing module will expose the students to the latest cutting edge theories of marketing and will encourage critical thinking and analytical skills among the group.

Structure

The programme is structured in two sequential stages. Stage 1 is a wholly taught component, contributing 60 credits. Stage 2 is a supervised dissertation, contributing 30 credits. The dissertation provides you with the opportunity to critically review the literature in any part of the taught syllabus.

Full-time

For full-time students, the taught component consists of 8 modules: four in the first semester and four in the second semester. Successful completion of the taught component stage allows you to move on to the dissertation stage.

Part-time

For part-time students, delivery of the programme is structured over 4 taught semesters. During each semester, students will normally study two modules and are typically required to attend lectures on two evenings per week and occasional weekend workshops.

A Postgraduate Certificate (PG Cert) may be awarded to students who achieve 30 credits, and a Postgraduate Diploma (PG Dip) to students who achieve 60 credits in the taught stage.

Career Opportunities

Graduates of the MSc Marketing will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including Marketing Management, Market Research, Brand Management, Advertising & Public Relations and Marketing Consultancy.

Fees

Improve your employability

All of our postgraduate courses offer strong links with industry and the professional world and often carry accreditation from professional bodies. By choosing to study at postgraduate level, not only do you gain valuable skills and experience but you also demonstrate your determination to succeed in a chosen career.

Far from being a postponement to employment, postgraduate study can help you progress further and faster in your chosen career. And, if you're not certain what direction you would like your future to take, further study can provide a secure and structured space to help you find out through exploring your strengths and interests.

Get your foot on the career ladder

A large number of our postgraduate programmes include a work placement option, giving you the opportunity to gain vocational experience, make valuable contacts and gain transferable skills. It is also worth considering that some postgraduate qualifications are essential requirements to getting on the career ladder.

Gain skills for success

During your undergraduate degree you will have developed a strong foundation of transferable skills. Postgraduate study will build on this base, giving you the opportunity to put these highly valuable skills in to practice. You will also gain invaluable practical working examples that you can go on to use at interview to set you apart from other candidates.

Fee Structure at DBS

The course fees for the next academic year are €7,900 full-time or €4,950 per annum part-time for Masters programmes or €5,990 for both full-time and part-time (16 months) higher diploma programmes.  This covers the cost of tuition, registration and examinations. Please note also that there is tax relief for Irish income tax payers at the standard rate of 20% on all fees exceeding €1,000 and up to €7,000. Fees are typically payable in three installments. 50% of the annual fee is due upon acceptance of the programme and prior to course commencement in September with the balance payable in two installments at the end of November and the end of December. You can download our DBS fee information sheet for more information or contact our admissions team who would be happy to discuss the options available for you.

Next Steps

Visit Us

Open days are a great way to help you make your decision about DBS and learn more about the Master of Science (MSc) Marketing. As well as experiencing our outstanding facilities, you'll have the opportunity to receive personalised advice from academics from your subject area, meet current postgraduate students and also have your questions answered on general subjects such as entry requirements, student support and the admissions process.

EU Applicants

Applicants should complete the appropriate application form and return it to the Postgraduate Admissions Office along with the following documentation:
  • Academic Transcripts (Original & Official English Translation where issued in another language). Applicants who have previously attended DBS need not provide this documentation.
  • Proof of Identification (Birth Certificate, Drivers Licence or Passport)
  • Detailed Curriculum Vitae
  • Proof of English (i.e. IELTS, TOEFL or equivalent) where full time study has been conducted in a language other than English or applicants whose first language is not English
  • Academic/Business References - Ideally one Academic & one Business
  • Please see programme content for any course-specific additional application procedures.
  • In addition to the above, in the instance of Non-EU applicants who have residency in Ireland:
  • A copy of your GNIB (Garda National Immigration Bureau) Card, Work permit (if applicable) & Passport
  • The letter that was issued to you by the Department of Justice, Equality & Law Reform stating why you were provided with the above documentation
In addition to the above, in the instance of Non-EU applicants who have residency in Ireland:
  • A copy of your GNIB (Garda National Immigration Bureau) Card, Work permit (if applicable) & Passport 
  • The letter that was issued to you by the Department of Justice, Equality & Law Reform stating why you were provided with the above documentation 

International Students/ Non EU Applicants

Applicants should complete the appropriate application form and return it to the Postgraduate Admissions Office along with the following documentation:
  • Academic documents  
  • Academic transcripts 
  • Proof of English (i.e. IELTS, TOEFL or equivalent) 
  • A Curriculum Vitae 
  • References from your employer/school/college 
  • A statement of purpose
  • A copy of your passport

Please note that copies of all documentation must be submitted, and that it must be translated into English where issued in another language. Please do not send original documents as these will not be returned.

Dublin Business School has a number of overseas offices and representatives worldwide. Please contact us if you wish to receive further details on your closest DBS representative.

Entry Requirements

To be considered for admission, applicants must hold:

  • A minimum Second Class Honours (2.2) in a business degree or in a cognate discipline from a recognised third level institution, or
  • A minimum Second Class Honours (2.2) in a non-business discipline with a minimum of three years relevant experience in a business environment
  • An IELTS score of a minimum 6.0 or equivalent, where full-time study has been conducted in a language other than English or applicants whose first language is not English.

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Now accepting applications for Autumn 2013

We are now accepting applications for all programmes commencing September 2013. Apply online or contact our admissions team for more information by calling 01 417 7500 Monday to Friday, 8.45am to 5.15pm or email admissions@dbs.ie

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