The BA (Hons) in Marketing (Digital Media) programme has the following content.

Year 1	Core Introduction to Business & Marketing Economic Perspectives IT Essentials  Maths & Statistics for Business Accounting Communications for Personal Success Learning to Learn
Year 2	Core Employability Skills Innovation & Entrepreneurship Management Selling & Sales Management  Marketing Communication Digital Marketing Concepts Digital Planning & Management
Year 3	Core Employability in Action Lifelong Learning  Strategic Management Consumer Analysis Marketing Research Implementing Digital Media Web Marketing Design & Development

DBS Employability Pillar

In line with the DBS philosophy of ensuring its graduates have a suite of knowledge, skills and competence that make them readily employable, the programme contains an Employability Pillar of modules that complement the programme specific modules. This pillar of modules ensures students are aware of employer expectations on graduating, enhances their communication skills and time management while positioning the student for academic development during the course of their degree studies.

Year 3	Employability in Action	Lifelong Learning: Learning for Life
Year 2	Employability Skills	Innovation & Entrepreneurship
Year 1	Learning to Learn	Communication For Personal Success

The DBS Employability Pillar, which runs throughout the duration of the degree, will demonstrate an awareness of transferable skills and their applicability in ‘real-life’ situations, projects undertaken and how they are applied in different circumstances so that students can take ownership of your own career management. Students will be able to develop realistic career plans and initiate and sustain professional networks and relationships to encourage opportunities for employment and internships. Students will present themselves and their skills, attributes, experiences and qualifications, through effective job applications, CVs, interviews and voluntary activities. This will enable students to develop the necessary skills to compete effectively for a broad range of employment, postgraduate study options and innovative opportunities available to them and further develop lifelong learning and continuous professional development.

Teaching and Assessment

Student assessment will be based on a combination of continuous assessment and end of year examinations. Continuous assessment will include essay writing, case studies, presentations, literature reviews and projects, and students will be required to work individually as well as in groups. End of year examinations are typically held in late April/early May. Year 1 subjects may also include an in-class assessment usually held in December. 

Year 1 is a foundation year level, which is common to many of the College’s undergraduate degree programmes. The foundation level provides knowledge in the primary business disciplines as well as developing the broad cognitive skills of students.  

Student knowledge in the key marketing areas is further developed in Year 2 and year 3 in the areas of marketing communications, market research and sales management while students also study of two specialised digital modules 

Before making an application please ensure you are aware of all our entry requirements.

School Leaver Applicants

Application for first year full-time programmes in the college is through the CAO System. The CAO system applies only to applications for first year admissions to undergraduate full-time day programmes described in the prospectus, which have a CAO Course code www.cao.ie.  

Application forms and the CAO Handbook are both supplied by the Central Applications Office (CAO), Tower House, Eglinton Street, Galway or from your Career Guidance Counsellor.

Please read our information form for advice on completing the CAO application.

Mature Applicants

If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted. 

Transfer Students

Students holding a relevant Certificate, Diploma or other relevant third level qualification may qualify for entry to the second or third year of degree programme. Transfer applications to the second or third year full-time programmes are to be made directly to the college. Students should send copies of their examination transcripts and other relevant documentation along with their application form (available from the School / College) to the Admissions Office at Dublin Business School.   
 

EU Citizens

A European (EU) Application is one made by a person: 

(a) who is permanently a resident in one of the member states of the European Union and/or
(b) who will have received full-time second level education, for three of the five years immediately before the date of proposed admission, in member states.

Non-EU Applicants

Non - EU applicants should contact directly the International Admissions Office at Dublin Business School.

Application fee to CAO

There is a standard application fee of €40 made payable to CAO on submitting your CAO application form, or €25 if submitting an online application to CAO before 20th January. Late applications to CAO will be charged €50 for online and €80 for paper applications.