||Institute of Commercial Management (ICM)
|2 evenings per week, 6.15-9.30pm.
|October & February
||October: 1 year part-time
February: 13 weeks intensive + 4 Saturday mornings
View Autumn 2013 timetable
This programme has been designed for those with an interest in communications who seek a qualification to enhance future employment prospects and career progression. The modules covered in the programme give a solid foundation to the world of marketing and communications in Ireland and beyond. All modules have a practical focus on how each area works and functions, while also providing additional insights into future developments. There are excellent career opportunities, in both the public and private sectors, for those with good creative, analytical and inter-personal skills who can demonstrate their ability to develop, communicate and implement ideas and concepts.
Programme Aims and Objectives
This programme introduces participants to the areas of marketing, advertising, sales & public
relations enabling them to understand the tools and enhance their studies in the marketing and
communications area. It aims to provide students with a foundation for the analysis of each of
the four modules within organisations’ decision making processes, the internal and external
influences affecting the communications strategy of an organisation and the role of information in the mix.
The Diploma in Marketing, Advertising, Sales and Public Relations is held over two evenings per week over one year duration. The lecturing team consists of staff that combine both academic qualifications with substantial practical business and marketing experience. A wide range of teaching techniques including lectures, videos, workshops, seminars and case studies will form an integral part of the course. The programme also encourages discussion and contributions from students on all aspects of marketing, advertising, sales and public relations. Specialists are invited to deliver presentations giving students insights into their work experiences & techniques within their specialist areas.
To be awarded the Diploma in Marketing, Advertising, Sales and PR, students will be required to complete a written assignment worth 30% of their final mark for each module and complete a written exam at the end of the year, which is worth 70% of the overall mark.