Springboard+ Certificate in Digital Marketing

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Eligibility
  • Next Steps
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N.B: This programme is now full. 

Overview

150,000 jobs have been predicted to be potentially created in the digital economy by 2020. It is expected to be worth 21.1 billion by 2020 accounting for 10% of GDP. 
There has been tremendous change taking place in businesses in particular in their e-commerce environment and in their interaction with social media. 

In order to address and respond to this level of change the Future Skills Requirements Reports across a range of sectors have identified that one of the key future skills needs by function within companies was to have a marketing department with e-commerce and social media skills. This programme is designed to address such a skills gap by providing participants with an applied knowledge of digital marketing. 

Upon completion of the programme, participants will have specialised digital marketing skills and competencies that will enable them to pursue employment positions in many fields, including Digital Imaging Manager, Online Database Manager, Marketing Management, Market Research, Brand Management, Advertising & Public Relations, and Marketing Consultancy. Digital Marketing concepts will provide participants with an appreciation of how digital marketing is part of any modern day integrated brand communications strategy. Digital Planning and Management will provide participants with both the understanding and practice of planning and managing a digital marketing campaign. Implementing Digital Media is a hands-on module that explores how digital media tools are developed, used and assessed by marketers while the E-Business module provides the context for the e-business strategy and examines the impact of technology on the supply chain. 

See our full range of Springboard courses here.

All QQI accredited programmes of education and training of 3 months or longer duration offered by Dublin Business School (DBS) are covered by arrangements under section 65 (4) (b) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby in the event that DBS ceases to provide the programme, for any reason, after learners have started on that programme, Kaplan Inc., as guarantor, will refund the moneys most recently paid by or for the learner.   More details are included in the terms and conditions of learner admission to DBS (http://www.dbs.ie/terms-and-conditions) and on programme handbooks provided at induction.

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Course Content

Modules on this course include

• Digital Marketing concepts

• Digital Planning and Management

• Implementing Digital Media

• E-Business

Digital Marketing Concepts

In this module you will:

•Acquire knowledge to be able to compare websites effectively

• Learn of the technologies used to promote an online marketing presence

• Learn to develop marketing strategies used in the electronic world

• Gain an understanding of social media strategies

Digital Planning and Management

In this module you will:

• Learn digital campaign planning and management concepts

• Gain a knowledge of the theoretical concepts of digital marketing

• Learn how to develop a marketing strategy in the electronic business world

• Learn how to measure the effectiveness of an online marketing campaign

• Acquire the ability to prepare a digital media mix for a specific target audience

Implementing Digital Media

In this module you will:

• Acquire knowledge of digital tools in the marketing environment

• Use a variety of popular digital marketing tools

• Understand the process involved in developing digital marketing tools

•Learn how digital media fits into the overall marketing strategy

eBusiness

In this module you will:

• Gain a knowledge of eBusiness and how an eBusiness enterprise functions

• Learn about the fast pace of change in eBusiness

• Learn about the opportunities and threats in carrying out business over electronic platforms

• Become aware of the role of social media in business

• Gain an in-depth knowledge of the technological and commercial structures and concepts that support eBusiness

Digital Marketing concepts will provide participants with an appreciation of how digital marketing is part of any modern day integrated brand communications strategy. Digital Planning and Management will provide participants with both the understanding and practice of planning and managing a digital marketing campaign. Implementing Digital Media is a hands-on module that explores how digital media tools are developed, used and assessed by marketers while the E-Business module provides the context for the e-business strategy and examines the impact of technology on the supply chain.

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Structure

The course duration is one Academic Year ​beginning in March 2017. Typically students will attend classes on two evenings per week. Course timetables will be available in due course. 

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Career Opportunities

DBS fully recognises the importance of job readiness to the Springboard participant and has put in place since 2013 an integrated and comprehensive Personal and Professional Development Service titled ‘Jump Start Your Career’. This intensive programme covers every aspect of the job hunting process and has greatly assisted Springboard participants with their job search activities and preparation for employment. All initiatives under the programme focus on facilitating the transition from higher education to employment. 

Upon completion of the programme, graduates would typically take up roles as: 

• Social Media Managers

• SEO specialist/Manager

• Digital Project Manager

• Digital Creative Manager

• Digital Advertising Manager

• Social & Display Manager

• Online Marketing Manager

• Product Managers

• Social Media Strategists

A suite of careers motivation, self-confidence and job ready workshops will be delivered and timetabled for programme participants. Additional sessions will be scheduled to include:
- CV Preparation, Interview Skills & Techniques & Job searching tools
- One-to-One sessions
-Individual coaching & feedback, Review of experience and progress & Candidate/Employment matching process.

Out of hours one-to-one consultations, with evening appointments, will also be offered to programme participants who are unable to attend during the day. 

DBS will offer strong assessment processes and feedback tools to assist in one-to-one sessions in training on behavioural competencies style, career match aptitudes that will enhance significantly the career guidance, personal development, employer engagement and interview skills in order to maximise the work placement and employment opportunities. Significant emphasis will be placed on building communication and interpersonal confidence and skills to demonstrate own value to employer. Each participant will have access to a careers coach/mentor to support the candidate/placement matching and placement process with potential employers.

DBS also provides extensive networking opportunities for Springboard students and also liaises with external partners to enhance career progression for its learners. 

DBS also has extensive engagement with industry and in addition to companies who have pledged interests of placements, it has over 1,150 employers on its database and active engagement with 2,727 DBS Alumni all of whom are being contacted to offer work experience opportunities to Springboard Students. 

 

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Eligibility

Entry Requirements

To be eligible to apply for a place on this programme applicants must be holders of a Level 6 NFQ award or equivalent. Applications without this will be considered on the basis of approved prior experience and learning (RPL).

RPL Information

Recognition of Prior Learning (RPL). Learners may also access this programme on the basis of recognition of prior learning or by assessment of prior experiential learning/informal learning. Such applicants are considered on a case-by-case basis. The process is implemented within the relevant school, by the relevant Head of School/Department or nominee, and is overseen by the Director of Academic Affairs. For this particular programme applicants will be considered on a case by case basis based upon their educational record, work experience and a capacity to successfully participate in the programme.

Springboard+ Spring 2017 Eligibility criteria for participants

To be eligible for a place on a Springboard+ programme a person must be:

•Unemployed with a previous history of employment

• Actively seeking employment

Satisfy one of the following three criteria:

1. Be in receipt of one of the following payments from the Department of Social Protection:

Jobseekers Benefit, Jobseekers Allowance, One Parent Family, Disability Allowance, Qualified Adults of Working Age, Carers Allowance, Farm Assist/Fish Assist, Widow(er) s Contributory or Non-contributory Pension, Blind Pension, Deserted Wives Allowance.

There is no requirement to be in receipt of a payment for a particular period of time prior to the commencement of the programme. Participants in receipt of an eligible payment at the time the Springboard+ course commences are eligible to apply for a place on that course. However, providers will be required to give priority to applications from people who are long term unemployed

OR

2. Be signing for social insurance contribution credits OR

3. Be previously self-employed

People participating in the Community Employment Scheme; the Rural Social Scheme; Tus; JobBridge or in receipt of the Back to Work Enterprise Allowance or the Short Term Enterprise Allowance may apply for Springboard+ and, with the approval of a Department of Social Protection Facilitator, take up a Springboard+ course.

Full details of eligibility criteria are available under the ‘Am I eligible’ section on the Springboard+ website www.springboardcourses.ie

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Next Steps

Apply online via the Springboard portal here

Categories:
  • FREE Springboard+ Programmes
  • Part-Time
  • Marketing & Event Management

Course overview

COURSE OVERVIEW 2017

Awarding Body: 
Quality & Qualifications Ireland (QQI)
QQI AWARD LOGO (1)
Duration: 
​ 1 ​Academic Year  
Study Mode: 
Part-time
Course Commencement Date:
​​ ​​March 2017
Award Level: 
Level ​​​7 Special Purpose Award
ECTS Credits: ​
​40

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  • Contact

    We are now accepting applications for programmes taking place in 2017. Contact our admissions team for more information

    Email: admissions@dbs.ie
    Phone: 01 417 7500
    Opening times:
    Monday to Friday: 8:45am to 5:15pm