Diploma in Tourism Management & Marketing

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps

Overview

DBS Tourism DIploma

Aims and Objectives

The importance of delivering a tourism product to the market from both a customer service and a highly successful business proposition is underlying throughout the course. Students will gain a professional understanding of each of the five modules covered. Realising the dynamics of the tourism industry and the effects that change in the global economy and environment will have on this industry will ensure the students have the ability to be flexible in business planning. Regular revisions of current affairs will ensure that each student is capable of entering into debate on the overall topic of tourism as a business, both at home and abroad.

Assessment

To be awarded the Diploma in Tourism Management & Marketing, students will be required to complete an in-class assessment (30%) and a written assignment (70%) for Marketing for Tourism and Issues in International Tourism. Heritage Management is assessed by way of assignment (100%) while Tourism in the Economy and Structure of Travel and Tourism are assessed by end of year exam (100%).

Course Content

Structure of Travel and Tourism

Participants in this module will gain an overview of tourism perspectives worldwide. Areas dealt with will include the tourism distributive system, the role of the tour operator, supplier, retailer, hospitality sector and airlines, passenger transportation and the impact of technology on tourism.

Marketing for Tourism

Marketing is a vital management function in the tourism industry. Students on this module concern themselves with issues such as planning for tourism marketing, services versus product marketing, the marketing mix for tourism, the international marketing of tourism and the control of management of marketing activities, with an overview of online marketing opportunities. This modules also explains how marketing and sales must work together to achieve the overall success of the various industry sectors.

Tourism in the Economy

Tourism is a valuable contributor to a host economy’s health. In this module, students will gain an understanding of the role of tourism in the growth of a national economy. Other areas of study will include employment and income creation, the balance of tourism payments and the role of the public sector in tourism development. This module also explores how profits are made in the retail and wholesale sectors of the industry and how best to recognise profit making opportunities.

Issues in International Tourism

In this module, students will consider issues such as tourism and the environment, societal and cultural impacts and the concept of sustainable developments. Other areas of study will include event authenticity, tourism in the developing world as well as tourism and indigenous peoples.

Heritage Management

The concept of heritage and its role in tourism is a priority for many economies that are dependent on tourism. Accordingly, the role of heritage and enterprise, national heritage agencies and their role in tourism development, visitor and interpretative centres and the administration framework will constitute a major part of this module.

Structure

This one-year programme, divided into five modules, is offered for those who are beginning a career in the tourism industry, or who may wish to seek employment in that sector. Students will gain a professional understanding of each of the five modules covered. The importance of delivering a tourism product to the market from both a customer service and a highly successful business proposition is underlying throughout the course. Realising the dynamics of the tourism industry and the effects that change in the global economy and environment will have on this industry will ensure the students have the ability to be flexible in business planning. Regular revisions of current affairs will ensure that each student is capable of entering into debate on the overall topic of tourism as a business, both at home and abroad.

Career Opportunities

This programme will benefit those who wish to work for Travel Agents, Travel Shops, Tour Operators, Tourism Authorities, Tourist Information Centres, Car Hire Operators, Hotel Groups and other tourism related commercial operations.

Student Profile

Typically participants on the programme have included both those currently employed within the tourism industry at a junior level as well and those from related fields including hospitality management. It is also of interest to those wishing to gain employment in these areas.

Further Study Options

For students interested in further study Dublin Business School also offers a range of Level 8 Honours Business Evening Degree programmes. 

Fees

The fee for this Diploma is €​2,000 this is inclusive of tuition, registration, exam fees and DBS library membership. View all DBS Evening Diploma Fees here.

DBS Diploma students can also avail of a wide range of facilities to assist them in every aspect of their studies, please see below for more details.

DBS Student Facilities

Online Notes System (DBS Moodle)- is an eLearning system designed to provide you with a range of course material which will enhance and support your learning experience within DBS.

• DBS Library Aungier Street- the Library provides a programme of classes in the areas of Library resources, essay writing skills, avoiding plagiarism and referencing to assist you in your studies.

DBS Careers and Appointment Service- which provides a range of services for Diploma students such as career advice and workshops in CV writing and interview skills.

• Subsidised Parking- DBS provides subsidised parking arrangements for students, which provides easy access to all main public transport routes in and out of the city centre.

• Subsidised Student Canteen- Diploma students can avail of the Student Canteen which is open in the evenings and offers a wide variety of choices on its menu.

Next Steps

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.

Categories:
  • Marketing & Event Management
  • Part-Time
  • Business & Management
  • Professional Evening Diplomas

Course overview

COURSE OVERVIEW 2017

Awarding Body: 
Institute of Commercial Management (ICM)
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Schedule: 1 evening per week, 6.15-​9.30pm
Intake: October
Duration: 1 year ​Part-time

Contact Us

We are now accepting applications for programmes taking place in 2017. Contact our admissions team for more information

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm