Diploma in Digital Marketing & Strategy

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps

Overview

stock-photo-team-collaboration-101965223

Click here to view provisional Autumn 2017 timetable.
 
The online marketing, sales and digital strategy course brings together all the necessary skills to design, build, manage and measure effective online and digital campaigns weaving together the core skills of digital marketing, social media, online PR, paid and organic search and measurement programmes.

Programme Aims and Objectives

The aim of this digital marketing course is to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client-side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise e-commerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations.

Assessment

To be awarded the Diploma in Digital Marketing & Strategy students are required to create and develop a full digital plan and campaign that involves conceiving, designing, creating, promoting, executing and measuring a successful launch of an online business, service or product (100%).

Programme Content

Online Marketing

Analyse key ways of driving traffic, creating awareness and generating and managing leads online, for businesses and services

  • Content Marketing Programmes

  • Inbound Marketing Strategies

  • SEO and Website Optimisation

  • Pay Per Click Marketing

  • Website Analytics

  • Email Marketing 

  • Leveraging Blogging, Micro-blogging, Video, Images and Audio to help engage and activate customers online. 

Effective Use of Social Media

Analysing key social media channels and platforms and looking at case studies of businesses that are using social media to develop their business. 

  • An in depth look at diverse number of social media platforms and channels with relevant case studies

  • Develop business cases and objectives for Social Media Programmes

  • How to identify relevant social media channels for your business,and measuring campaigns. 

  • Risks associated with engaging with social tools

  • Listening to your customers, competitors and the marketplace

Developing and Executing a Digital Strategy

How to create a digital strategy for your organisation that takes a holistic view of all digital and social channels and platforms and aligns with strategic goals. 

  • Aligning overall business objectives and goals with digital strategies

  • Importance of creating digital personas that represents the behaviours, needs and technographics of target audience

  • How to analyse and research digital preferences and locations of target audiences

  • How to decompose a digital strategy into an executable digital tactic framework which delivers on stated business objectives

Online Sales Optimisation

Create a programme for testing, measuring and optimising site content to ensure the sales funnel is constantly meeting targets and goals.

  • Case studies demonstrating the power that images, content and information layout have on augmenting conversion outcomes for online properties

  • Analysing B2B, B2C and economics Sales Funnels and assessing effectiveness and potential leakage points  

  • Optimising site design augmented with  clear calls to action programme

  • Implement A/B split and multi-variate testing programmes

  • Analysing site information architecture to ensure no information blockages

 

Structure

Each module will be taught using practical case studies in order to ground all theoretical learning in real-life industry examples. The tutor will deliver core demonstrations of relevant digital tools. Students will have the opportunity of implementing and testing concepts and applications in computer labs.

Career Progression Opportunities

Participants who complete th​is digital marketing course will be able to pursue opportunities in managing online marketing and sales campaigns within client-side marketing organisations, manage large volume ecommerce sites, create and manage digital campaigns within an agency environment, and develop careers in online PR. They will have an expert understanding of how to develop and rollout digital and social media strategies within organisations of all sizes that are aligned with corporate objectives.

Student Profile 

​Our digital marketing courses are great for students who have previous marketing experience but wish to upskill and stay abreast of developments in their field of expertise. Many come from medium and large enterprises who are looking to implement strategic digital plans aligned with key business objectives, others come from an agency background and are seeking to develop and understand core strategies for implementing digital campaigns, and finally there tends to be a mix of entrepreneurs and individuals who are looking to either develop new business ideas or make a career switch.

Fees

The fee for this Diploma is €1,500 . This is inclusive of tuition, registration, exam fees and DBS library membership. This fee must be paid in full before the course begins.  View all DBS Evening Diploma Fees here.

DBS Diploma students can also avail of a wide range of facilities to assist them in every aspect of their studies, please see below for more details.

DBS Student Facilities

• Online Notes System (DBS Moodle)- is an eLearning system designed to provide you with a range of course material which will enhance and support your learning experience within DBS.
• DBS Library Aungier Street- the Library provides a programme of classes in the areas of Library resources, essay writing skills, avoiding plagiarism and referencing to assist you in your studies. 
• DBS Careers and Appointment Service- which provides a range of services for Diploma students such as career advice and workshops in CV writing and interview skills.
• Subsidised Parking- DBS provides subsidised parking arrangements for students, which provides easy access to all main public transport routes in and out of the city centre.
• Subsidised Student Canteen- Diploma students can avail of the Student Canteen which is open in the evenings and offers a wide variety of choices on its menu.

Next Steps

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.

Categories:
  • Information Technology
  • Marketing & Event Management
  • Business & Management
  • Part-Time
  • Professional Evening Diplomas

Course overview

COURSE OVERVIEW 2017

Awarding Body: 
Dublin Business School
Schedule: 1 evening per week, 6.15-​9.30pm
Intake: September & February
Duration: 12 weeks ​Part-time

Contact Us

We are now accepting applications for programmes taking place in 2017. Contact our admissions team for more information

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm