The module looks at advertising’s role and function within marketing communications. Students learn of the different players within the advertising world and how advertising campaigns are developed. Focus is also placed on the advertising agency, the media landscape and the regulation of advertising in Ireland. Finally the effect of globalisation on advertising is examined as well as the social and ethical impact of advertising on culture.
Sales & Sales Management
Selling & Sales Management have dramatically developed over the past two decades.Particular emphasis is placed on the understanding buyer behaviour and managing the buyer-seller relationship.Students will learn about personal selling such as searching for prospects and negotiating deals to successful completion.
This module attends to the principles and practice of public relations. Considerable attention is paid to the issue of media effectiveness, preparation of PR communications and other techniques used in public relations including press writing, photo calls and dealing with the media.
Marketing Theory & Practice
This module introduces the student to the essentials of marketing theory and the many techniques employed by marketers to achieve a competitive advantage in today’s marketplace. It covers the integration of contemporary issues and perspectives in the marketing process that have emerged in recent years including the use of viral marketing campaigns, online media tools, experiential marketing and the application of these to real life marketing scenarios.