View Spring 2017 Timetable here
This programme has been designed for those with an interest in communications who seek a qualification to enhance future employment prospects and career progression. The modules covered in the programme give a solid foundation to the world of marketing and communications in Ireland and beyond. All modules have a practical focus on how each area works and functions, while also providing additional insights into future developments. There are excellent career opportunities, in both the public and private sectors, for those with good creative, analytical and inter-personal skills who can demonstrate their ability to develop, communicate and implement ideas and concepts.
Programme Aims and Objectives
This programme introduces participants to the areas of marketing, advertising, sales & public
relations enabling them to understand the tools and enhance their studies in the marketing and
communications area. It aims to provide students with a foundation for the analysis of each of
the four modules within organisations’ decision making processes, the internal and external
influences affecting the communications strategy of an organisation and the role of information in the mix.
To be awarded the Diploma in Marketing, Advertising, Sales & PR, students will be assessed differently throughout the modules.
Marketing Theory and Practice: 50% Continuous Assessment, 50% in class test
Sales and Sales Management 100% Continuous Assessment
Advertising 100% Continuous Assessment
Public Relations 50% Continuous Assessment, 50% in class test