This course provides students with an advanced understanding of the principles of marketing. The modules are designed to teach participants the key skills necessary for the contemporary marketer. Upon completion students will have developed a deep appreciation for how to apply these skills in practice. The programme was developed in response to a desire from students with a basic understanding of marketing principles such as advertising, sales, and public relations to further their marketing expertise.
Programme Aims and Objectives
On completion of the programme, students should have acquired the skills to:
Understand the unique challenges involved in marketing and managing a number of different types of organisations and their differences
Identify and analyse the various components of the marketing mix for manufacturing, e-commerce and services organisations
Understand and discuss key issues required in managing customer satisfaction and service quality and the role of employees
Appreciate the key issues in service businesses such as managing supply and demand, relationship management, and the overlap in marketing/operations/human resource systems
Have a detailed understanding and application of marketing communications
Have developed their strategic thinking, business planning and communication skills: oral and written.
To be awarded the Diploma in Marketing, Advertising, Sales & PR, students will be assessed differently throughout the modules.
Services Marketing - 50% Continuous Assessment, 50% in class test
Strategic Marketing Practice - 50% Continuous Assessment, 50% in class test
Interactive Communications & E-commerce - 50% Continuous Assessment, 50% in class test
International Marketing Communications - 50% Continuous Assessment, 50% in class test
Marketing Theory and Practice: 50% Continuous Assessment, 50% in class test
Sales and Sales Management 100% Continuous Assessment
Advertising 100% Continuous Assessment
Public Relations 50% Continuous Assessment, 50% in class test