Master of Science (MSc) Digital Marketing*

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps

Overview

online-marketing

The massive growth of social media and smartphones in recent years, means that marketers need a strong skillset and knowledge base that is digital.
Now marketers want the visibility and traceability that digital marketing affords. As an MSc the programme has a more scientific rigour to its offerings, emphasising accountability and strategic context. 

Developed in conjunction with industry experts, this highly practical programme provides a broad based digital marketing award with a strong focus on cutting edge skills and practice in areas such as Search Engine Optimisation, Display Advertising, Search Advertising, Email Marketing, Affiliate, Web Design with WordPress, Digital Video, Analytics and much more.

Given how fast the digital marketing arena moves in terms of technologies and practice all modules are written with flexibility in mind. Students are facilitated in exploring new ideas and technologies where applicable. In this way, the program remains up-to-date with industry trends and best practice.

This programme accommodates a wide audience of learners whose specific interests in Digital Marketing may be either technically focused or strategy focused.

Aims and Objectives

This is an innovative programme with an integrated delivery from end‐to‐end covering a wide range of Digital Marketing topics. The programme aims to develop learners' knowledge of the theory and practice of Digital Marketing necessary for them to secure employment and perform at postgraduate level in the areas of ICT /Digital Marketing in a broad range of commercial, industrial and public sector environments. Graduates will have an in-depth knowledge of the practical and theoretical aspects of Digital Marketing. The programme enables and supports learners in developing critical analytical skills and developing skills in applying theoretical concepts to the practice of Digital Marketing.

The programme incorporates Personal & Professional Development (PPD) within modules to enhance the student’s employability, which will enable them to integrate seamlessly into an organisation by addressing skills such as leadership, self‐management and teamwork that are essential in the area of Digital Marketing. It also comprises a Research Methods integrated into the applied Digital Marketing modules, focusing on literature review, research technique, and their application to real life situations and data sets, how applied research and entrepreneurship are linked. These modules will inform the learner’s Dissertation, which requires the production of an artefact.

 
The specific programme aims are as follows:

• To imbue a critical analysis of the current and emerging theories of digital marketing, informed by up-to-date research and activity in the digital marketing field.

• To develop the practical skills in problem identification and solving, carrying out digital marketing activities of a marketing department.

• To provide a strategic perspective (incorporating multiple-viewpoints) and context for digital marketing in a modern organisation

• To develop an in-depth appreciation of modern data-driven metrics to marketing activities and how these can be generated and used.

• To develop in students the competencies to be a successful marketer in a digital marketing environment.

• To facilitate the development by the learner of applied skills that are directly complementary and relevant to the workplace

• To identify and develop autonomous learning skills for the learner

• Provide the learner with a comprehensive platform for career development, innovation and further study.

Entry Requirements

The minimum entry requirements for the MSc in Digital Marketing are:

A minimum Second Class Level 8 Honours Degree (2.2) in a cognate discipline from a recognised third level institution or,

An equivalent professional qualification such as ​MMII.

In addition, for applicants whose first language is not English and who have not undertaken their undergraduate degree through English the following is required:

The minimum requirement for a non-native English speaker is greater or equal to B2+ in the Common European Framework of Reference for Languages for admission. Non‐EU applicants, residents outside Ireland/EU, must apply directly to the International Admissions Office at DBS. Further details regarding Non‐EU learners can be found in the DBS Quality Assurance Handbook (QAH).

*Subject to validation 

Course Content

The Master of Science (MSc) in Digital Marketing has the following content:

​Stage 1

​Stage ​2

Core Modules

E-Business & Digital Marketing Regulation

Sales Management in the Digital Era

Digital Design & Development

Digital Advertising and Online Strategy 

Inbound Marketing 

Data & Digital Marketing Analytics 

Research Methods

Dissertation

Assessment Methods

The Master of Science (MSc) in Digital Marketing is an academic programme informed by the clinical and academic experience of the lecturers. 

Assessment is approached creatively with a range of assessment strategies including essay writing, in-class presentation, graded group dissertation and examination. 

Instructions and guidelines for all assessment are clearly communicated to students.

*Subject to validation 

Structure

Full-time

For full-time students, the taught component consists of seven modules. Successful completion of the taught component stage allows you to move on to the dissertation stage.

Part-time

For part-time students, delivery of the programme is structured over four taught semesters. During each semester, students are typically required to attend lectures on two evenings per week and occasional weekend workshops

The course has six key components:
• Class room lectures
• Case Based learning
• Practical Skills Sessions
• Workshops
• Tutorials
• Individual and Group work

*Subject to validation 

Career Opportunities

Graduates of the MSc in Digital Marketing will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including digital marketing management, market research, brand management, advertising and public relations and digital marketing consultancy. 

*Subject to validation 

 

Fees 

The course fees for the next academic year are €8,900 for one year, and €5,500 per annum for two years. This covers the cost of tuition, registration and examinations.

You can contact our Admissions Team who would be happy to discuss the options available for you.

Please note also that there is tax relief for Irish income tax payers at the standard rate of 20% on all fees exceeding €1,500 and up to €7,000. 

All QQI accredited programmes of education and training of 3 months or longer duration offered by Dublin Business School (DBS) are covered by arrangements under section 65 (4) (b) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby in the event that DBS ceases to provide the programme, for any reason, after learners have started on that programme, Kaplan Inc., as guarantor, will refund the moneys most recently paid by or for the learner.   More details are included in the terms and conditions of learner admission to DBS (http://www.dbs.ie/terms-and-conditions) and on programme handbooks provided at induction.

Improve your employability

All of our postgraduate courses offer strong links with industry and the professional world and often carry accreditation from professional bodies. By choosing to study at postgraduate level, not only do you gain valuable skills and experience but you also demonstrate your determination to succeed in a chosen career. Far from being a postponement to employment, postgraduate study can help you progress further and faster in your chosen career. And, if you're not certain what direction you would like your future to take, further study can provide a secure and structured space to help you find out through exploring your strengths and interests.

Get your foot on the career ladder

A large number of our postgraduate programmes include a work placement option, giving you the opportunity to gain vocational experience, make valuable contacts and gain transferable skills. It is also worth considering that some postgraduate qualifications are essential requirements to getting on the career ladder.

Gain skills for success

During your undergraduate degree you will have developed a strong foundation of transferable skills. 
Postgraduate study will build on this base, giving you the opportunity to put these highly valuable skills in to practice. 
You will also gain invaluable practical working examples that you can go on to use at interview to set you apart from other candidates.

*Subject to validation 

Next Steps

Visit Us

Open days are a great way to help you make your decision about DBS and learn more about the Master of Science in (MSc) in Digital Marketing. As well as experiencing our outstanding facilities, you'll have the opportunity to receive personalised advice from academics from your subject area, meet current postgraduate students and also have your questions answered on general subjects such as entry requirements, student support and the admissions process.

As this is an extremely specialised area of study advanced entry to any stage of the programme is not permitted.

Eligible applicants must hold a related science/technology/computing/business/finance degree (level 8, 2.2 or higher) granted by an institution recognised in the country where it operates. Advice on equivalence of overseas awards will be obtained from the NARIC Ireland and/or NARIC UK which provides advice on the academic recognition of a foreign qualification by comparing it, where possible, to a major award at a certain level on the Irish National Framework of Qualifications (NFQ). 

Further Requirements are as follows:

1. A completed application form
2. Primary source verified degrees and transcripts
3. Copies of any other supporting material, such as results of exams, honours, awards, etc.
4. Evidence of proficiency in English Language, in cases where the language of instruction during the undergraduate studies was not English.
5. If English is not the applicant’s first language, and s/he has not undertaken a previous degree taught in English, and has no mechanism of demonstrating their level of English, he or she must sit and obtain greater or equal to B2+ in the Common European Framework of Reference for Languages or an equivalent test and scores as approved by DBS.
6. Test certificates should be dated within the last two years to be considered valid.
7. Students must have access to a suitable computer and broadband access to the internet.

In the unlikely event that the programme is oversubscribed by qualified applicants at any time, places will be given to those who applied first.

Students with Disabilities

Dublin Business School welcomes students with disabilities onto the MSc in Digital Marketing, but asks that they consider their future career in the area relative to the requirements of working in the area. The College employs a Disabilities Coordinator based in the Student Services Department and appropriate supports in relation to teaching and assessment are put in place. The Library also offers a wide range of supports to learners with disabilities.

*Subject to validation 

 

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Course overview

COURSE OVERVIEW 201​7

Awarding Body: 
Quality & Qualifications Ireland (QQI)
QQI AWARD LOGO (1)
Award: Masters Degree
NFQ Level: 
Level 9
Award Title: Master of Science (MSc) in Digital Marketing
Award Type: Major
Duration: 
Full-time: 1 year 
Part-time: 2 years

Contact Us

We are now accepting applications for programmes taking place in 2017. Contact our admissions team for more information

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm