Higher Certificate in Business in Marketing - Full-time

  • Overview
  • Course Content
  • Structure
  • Career Opportunities
  • Fees
  • Next Steps


DBS Business

Higher Certificate programmes at DBS have a very practical focus and are ideal for students who prefer to 'learn by doing'. This Higher Certificate in Business Studies in Marketing places a strong focus on the world of marketing. Marketing is an exciting, vibrant and dynamic area impacting on all our lives. From the major multinationals to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes marketing a particularly attractive and interesting career path. This course is designed to equip students with business and marketing knowledge and practical skills, which will form the basis for commencing a career in a marketing-related context in business. It also provides a basis for progressing to higher level academic qualifications. Students who successfully complete the higher certificate programme can achieve full degree awards through further study.

Course Content

The Higher Certificate in Business in Marketing programme has the following content.

Year 1

Year 2

Core Modules

Fundamentals of Accounting

Business Environment

IT Skills for Business

Business Maths

Fundamentals of Marketing

Learning to Learn

Personal Development

Core Modules


Marketing Research

Effective Selling for Business

ICT Applications for Business

Communications for Success

The World of Work

DBS Employability Pillar

In line with the DBS philosophy of ensuring its graduates have a suite of knowledge, skills and competence that make them readily employable, the programme contains an Employability Pillar of modules that complement the programme specific modules. This pillar of modules ensures students are aware of employer expectations on graduating, enhances their communication skills and time management while positioning the student for academic development during the course of their degree studies.

Year 3

Employability in Action

Lifelong Learning: Learning for Life

Year 2

Employability Skills

Innovation & Entrepreneurship

Year 1

Learning to Learn

Communication For Personal Success

The DBS Employability Pillar, which runs throughout the duration of the degree, will demonstrate an awareness of transferable skills and their applicability in ‘real-life’ situations, projects undertaken and how they are applied in different circumstances so that students can take ownership of your own career management. Students will be able to develop realistic career plans and initiate and sustain professional networks and relationships to encourage opportunities for employment and internships. Students will present themselves and their skills, attributes, experiences and qualifications, through effective job applications, CVs, interviews and voluntary activities. This will enable students to develop the necessary skills to compete effectively for a broad range of employment, postgraduate study options and innovative opportunities available to them and further develop lifelong learning and continuous professional development.


The Higher Certificate in Business Studies in Marketing covers essential aspects of business and provides specialised knowledge of marketing. It equips students with a strong combination of business and marketing know-how. On the business side, it covers a wide range of subjects focusing on general business administration and management. On the marketing side it deals with the essentials of domestic and international marketing with complementary coverage of economic and computational techniques.

Year 1

Six mandatory subjects provide foundation knowledge in core business and disciplines and techniques and impart essential business and computing skills.

Year 2

Student knowledge and understanding of key business disciplines is further developed accompanied by the development of specialised knowledge of marketing topics.

Interactive Teaching and Learning Methods

The learning process in Higher Certificate courses involves lectures, tutorials, practicals, workshops, case studies and computer-assisted study. As the course progresses, students build on their foundation knowledge and move towards more in-depth study of particular areas. Lecturers adopt an interactive style in which students are encouraged to participate actively in classes. The general emphasis is on action learning by doing rather than acquisition of theoretical textbook knowledge.

Transfer Students

Students holding relevant qualifications may qualify for entry to the second year of the programmes.

Career Opportunities

As this programme combines business and marketing subjects, career opportunities for graduates are most likely to be in the marketing departments of organisations or in many other business positions where knowledge of marketing is an asset. The blend of business and marketing knowledge and skills gained by students on this programme makes them an attractive proposition for a range of employment opportunities. Graduates who continue their studies and gain suitable work experience can look forward to advancement to management positions.


The fees for Full-time Higher Certificate in Business in Marketing are €5,650 per annum.

For a full list of Full-Time Undergraduate fees for 2017/201​8 click here. You can also contact our admissions team who will also be able to advise on the payment options available to you.

Fees quoted cover the annual cost of tuition, registration and examinations and are EU fees only.Non-EU students please refer to the International section of the website.Please note also that tax relief is available on fees for Irish income tax payers at the standard rate of 20% on all fees exceeding €​3,000 and up to €7,000.

All QQI accredited programmes of education and training of 3 months or longer duration offered by Dublin Business School (DBS) are covered by arrangements under section 65 (4) (b) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby in the event that DBS ceases to provide the programme, for any reason, after learners have started on that programme, Kaplan Inc., as guarantor, will refund the moneys most recently paid by or for the learner.   More details are included in the terms and conditions of learner admission to DBS (http://www.dbs.ie/terms-and-conditions) and on programme handbooks provided at induction.

Next Steps

Before making an application please ensure you are aware of all our entry requirements.

School Leaver Applicants

Application for first year full-time programmes in the college is through the CAO System. The CAO system applies only to applications for first year admissions to undergraduate full-time day programmes described in the prospectus, which have a CAO Course code www.cao.ie.   Application forms and the CAO Handbook are both supplied by the Central Applications Office (CAO), Tower House, Eglinton Street, Galway or from your Career Guidance Counsellor.

Mature Applicants

If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted. 

Transfer Students

Students holding a relevant Certificate, Diploma or other relevant third level qualification may qualify for entry to the second or third year of degree programme. Transfer applications to the second or third year full-time programmes are to be made directly to the college. Students should send copies of their examination transcripts and other relevant documentation along with their application form (available from the School / College) to the Admissions Office at Dublin Business School.   

EU Citizens

A European (EU) Application is one made by a person:   (a) who is permanently a resident in one of the member states of the European Union and/or 
(b) who will have received full-time second level education, for three of the five years immediately before the date of proposed admission, in member states.

Non-EU Applicants

Non - EU applicants should contact directly the International Admissions Office at Dublin Business School.

Application fee to CAO

There is a standard application fee of €40 made payable to CAO on submitting your CAO application form, or €25 if submitting an online application to www.cao.ie before the closing date. Late applicants to CAO will be charged €80 for paper applications and €50 for online applications.


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Course overview


Awarding Body: 
Quality & Qualifications Ireland (QQI)
Award: Higher Certificate
NFQ Level: 
Level 6
Award Title: 
Higher Certificate in Business in Marketing
Award Type: Major
Duration: 2 Years
CAO Code: DB533

Contact Us

We are now accepting applications for programmes taking place in 2017. Contact our admissions team for more information

Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm