Course Content
Digital Marketing Concepts
In this module you will:
• Acquire knowledge to be able to compare websites effectively
• Learn of the technologies used to promote an online marketing presence
• Learn to develop marketing strategies used in the electronic world
• Gain an understanding of social media strategies
Digital Planning and Management
In this module you will:
• Learn digital campaign planning and management concepts
• Gain a knowledge of the theoretical concepts of digital marketing
• Learn how to develop a marketing strategy in the electronic business world
• Learn how to measure the effectiveness of an online marketing campaign
• Acquire the ability to prepare a digital media mix for a specific target audience
Implementing Digital Media
In this module you will:
• Acquire knowledge of digital tools in the marketing environment
• Use a variety of popular digital marketing tools
• Understand the process involved in developing digital marketing tools
• Learn how digital media fits into the overall marketing strategy
eBusiness
In this module you will:
• Gain a knowledge of eBusiness and how an eBusiness enterprise functions
• Learn about the fast pace of change in eBusiness
• Learn about the opportunities and threats in carrying out business over electronic platforms
• Become aware of the role of social media in business
• Gain an in-depth knowledge of the technological and commercial structures and concepts that support eBusiness