BA (Hons) Marketing - Digital Media and Cloud Computing
The BA (Hons) in Marketing (Digital Media and Cloud Computing) is a specialised and innovative programme, which has been created to meet the needs of learners who seek to develop their knowledge and appreciation of concepts and frameworks of marketing with digital media at BA level. The programme is academically challenging and the course features a range of Marketing with Digital Media and Cloud Computing subjects in which learners will be exposed to the latest cutting edge ideas, techniques and marketing frameworks through the analysis of industry best practice. The BA (Hons) in Marketing (Digital Media and Cloud Computing) is aimed towards students interested in building a career in Marketing with Digital Media and Cloud Computing within a technological skill base. Industry research indicates that there is an increasing demand from companies in this area and this degree provides these capabilities. The programme will develop in learners both knowledge and practical experience of Marketing with Digital Media and Cloud Computing concepts. This programme, therefore, represents a rare opportunity for learners to shape their career paths in this exciting arena.
Key Features of the Programme
• The programme will inform learners understanding of the industry and help them gain the skills needed to secure exciting Marketing with Digital Media roles with leading brands and agencies around the world
• Cloud Computing incorporated into the programme will assist learners in adapting their skills in a dynamic Digital Marketing environment
• The programme format will allow for a stimulating learning environment bringing together a faculty of experts and leaders in Marketing with Digital Media and Cloud Computing
• Each year of study is intended to expand the learner’s knowledge and understanding of Marketing with Digital Media and Cloud Computing.
Aims & Objectives
On completion of the programme students should have acquired the skills to:
• Evaluate the components of Marketing with Digital Media and competently integrate complex ideas and theories.
• Demonstrate knowledge and application of Cloud Computing in Marketing within a Digital Media environment.
• Demonstrate skills and competencies in building applications and the use of Cloud Platforms to deploy them in the Cloud.
• Be able to communicate and manage skills required to successfully work within projects & have gained the ability to function effectively as an individual and in project teams.
• Have an appreciation of the rapidly evolving Marketing with Digital Media industry by developing their life-long learning skills. Have an understanding of the changing face of Marketing with Digital Media and Cloud Computing in relation to both acceleration in the use and development of technology, and its impact amongst organisations and on society.